H-E-B has revealed its design for its new much-talked-about Montrose store. And the winner is ... The Pavilion, a low-slung building with blocks of forest green and terra cotta siding and an extended roof plane that shelters outdoor spaces.

In an unusual move, the supermarket chain commissioned the San Antonio architecture firm Lake/Flato to come up with three designs and asked neighborhood residents to vote during a meeting at St. Stephen's Episcopal Church last Saturday.

Neartown Association president David Robinson counted 206 votes — 88 favored The Pavilion. The Sawtooth, with a jagged roof resembling the edges of a saw, received 75 votes, and The Wave, featuring a rippling roof, trailed with 43 votes.

"We were very pleased with the meeting outcome, and received insightful feedback from many Montrose residents,” H-E-B president Scott McClelland said in a statement. “Our next step is to tweak The Pavilion design to incorporate additional design ideas generated at Saturday’s meeting. For example, the community collectively requested the use of natural materials and neutral colors on the exterior of the store, as opposed to color.”

The results differed from the choices of CultureMap readers in a poll on our site. The Pavilion came in last among design options, trailing the other two H-E-B designs and a proposal put forward by the Montrose Land Defense Coalition and architect Robert Morris, which put the store on stilts to save more trees on the former 7.6-acre site of the WIlshire Village apartments, creating a two-acre park, and positioned it away from the corner of West Alabama and Dunlavy.

But that option would cost an additional $2 million and the city of Houston has shown no interest in chipping in for a park, given the city's precarious financial situation and the availability of two city parks a few blocks away.

Montrose Land Defense Coalition director Maria-Elisa Heg expressed concern, echoed by others at Saturday's meeting, that the back of the building will face West Alabama, showcasing only a blank wall along a major thoroughfare with substantial pedestrian traffic. McClelland said at the meeting that he preferred locating the store at the other end of the property, but ceded to the wishes of nearby residents who didn't want the store backing onto their homes.

McClelland also noted the chain has consulted with city officials and community leaders on a plan for the site since purchasing it earlier this year.

The Houston landscape firm McDugald-Steele has created a plan that includes large tree clusters and park benches in the parking lot and pedestrian walkways. Other elements of McDugald-Steele's landscaping plan, which H-E-B commissioned, include an outdoor patio with seating; an event plaza for concerts and artisan markets; and a bandstand and movie screen for evening and weekend entertainment.

Construction is slated to start next spring with a fall 2011 opening.