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From its airport to minor league baseball, Sugar Land sweetens its identity crisis

From its airport to minor league baseball, Sugar Land sweetens its identity crisis

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The Sugar Land Lizard Kings?
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Sugar Land's Cultural Entertainment District concept plan with baseball stadium
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Sugar Land ... where names are a struggle.
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How about those Skeeters!
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Sugar Land Regional Airport ... Photo by WhisperToMe/Wikipedia
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King Canes
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Our neighbor to the southwest, Sugar Land, is mixing up the local nomenclature. The Sugar Land Regional Airport's fixed based operator is rebranding itself as Global Select in an effort to set it apart from other municipally-operated airports and market its state-of-the-art amenities.

The name switch echoes the recent contest to pick a moniker for the burb's minor league team. The committee ignored our brilliant choices, including The White Flight and the Delays, leaving three final picks that have been voted upon by locals. First in that list was Sugar Land King Canes, which Examiner.com suggests "honors the pride and winning attitude of our region."

Another of the final options, culled from more than 8,000 submissions, the Sugar Land Lizard Kings, refers to the Texas state reptile, which Sugar Landers identify with as "crafty and cunning." The Sugar Land Skeeters also made the cut. Promoters believe that mosquitos shows how "America has an itch for baseball" while appealing to a young crowd.

The still unnamed team hasn't announced the winner yet.

"The finalists take into consideration the tradition and history of our region, plus the desire expressed by many to see a 'fun and unusual' name," team president Matt O'Brien told the Examiner.

Yet the tawdry trio points to a wider identity crisis afflicting Sugar Land. Recent months have seen the suburb mimicking Houston with its own restaurant week and fashion week. These copycat events arrived shortly after the sad Sugar Land Town Square "think big" Google rally in March, which drew less than 200 attendees. 

The most ironic aspect of this bedroom community's placeless-ness is the baseball team's attempt to hold on to the area's agricultural heritage. While the minor league franchise gears up for bat, Sugar Land's ever-expanding subdivisions are contributing to Texas leading the nation in loss of farmland.