It's the time of year when it's easy to become wistful of that Spring Break on the Mayan Riviera, but even if you're stuck in town, you have the option of revisiting one of Mexico's finest resources right at home.
Its beloved water.
Bonafont — bottled water drawn from Mexican wells in Monterrey — can be found at your local grocery or neighborhood corner store.
The Bonafont trucks — touting their Mexican bottled water — can be seen driving around the streets of Houston, drawing a fair share of double looks. Yes, that's your water coming in from Mexico.
This leads us to ask: Is Mexico the new Fiji?
Bonafont is the first Mexican bottled water to be distributed in Texas, with intentions of expanding nationwide. It debuted here in 2008 and is focused on gaining more market share. Bonafont is the best-selling bottled water in Mexico and is considering an upscale brand across the border. Drawn from wells in Monterrey, the company markets itself as a "low-sodium, soft water" that "helps eliminate what the body does not need."
In 2006, Bonafont launched an advertising campaign prescribing a regimen of drinking two liters of Bonafont a day for 15 days to flush out excess weight. The company's literature also talks about Bonafont being the water that "eliminates what the body doesn't need."
Take a tasty sip of Bonafont — you might find yourself going soft and flushing more than usual?
A large part of Bonafont's success comes from marketing aimed at weight-conscious women, as evidence by the pink and white label with a vaguely feminine form scrolled across it. Also available is Bonafont Levité, a water product lightly flavored with lemon or Jamaica (an authentic Mexican flavor made of dried hibiscus flowers). Other commercials feature athletic types running through forests, then pausing to chug Bonafont, stressing the product's spring-water pitch.
Indeed, Mexican well water could very well become the next crash diet (remember how great you looked after you accidentally brushed your teeth with tap in Cabo?).
Even Montezuma's Revenge is part myth. Supposedly, only 40 percent of tourists to Mexico are effected by water parasite-induced diarrhea — though there is no word if that's because 60 percent of tourists who visit Mexico follow the warnings on not drinking the tap water.
Maybe, Mexican water's been getting a bad rap all along. Bonafont is certainly doing its part to change that, trying to show that all water isn't created equal — in Mexico or elsewhere.
So get used to those trucks. The Mexican water is not just coming. It's here to stay.
Hey, it's not like you're being asked to ingest TrimSpa.