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    blooming work

    Monumental new sculptures by  renowned 9/11 artist take root at Houston Botanic Garden

    Holly Beretto
    Jan 23, 2023 | 1:33 pm

    If everything is biggest in Texas, then big-thinking Houstonians will surely want to catch "Intertwined: Exploring Nature's Networks," a collection of sculptures by renowned artist Steve Tobin, opening at the Houston Botanic Garden on January 28.

    Tobin's collection of pieces soar and wind and unfold against the backdrop of the gardens paths and trees, connecting the bronze, glass, ceramic, and steel sculptures to the landscape.

    The connection is important for Tobin, an artist who may be most well known for his Trinity Root, a memorial that was cast from the roots of the tree that protected one of New York City's cathedrals during the 9/11 attacks. As a child, he was known as "Nature Boy," which he says was as apt then as now.

    "I would find twigs or mushrooms, and they would mean something to me," he tells CultureMap. "I'm the guy with my nose in the sand and my butt in the air, looking deeper than most people. I think I see more. I think it's part of my DNA."

    Originally from Pennsylvania, Tobin graduated from Tulane University in 1979 with a degree in math. He was always drawn to art, however, and his massive creations, from eggs in bird's nests to roots and limbs woven together to branches stretching to sky evoke the powerful pull he feels to the natural world and a desire to help others see its beauty. The Christian Science Monitor described his works as "monuments to the meeting of science an art."

    "Science is more creative that art," he explains. "Scientists have to describe the universe from nothing, and the explanation has to work. Artists can make up whole worlds. Scientists don't get credit for their vast creativity."

    By focusing his works on the natural world, Tobin looks to showcase how the two subjects work in harmony, and how people can interact with them. In Eagle Nest, a huge, polished steel egg sits perched in nest.

    Polished to a high gloss, the egg becomes a mirror. "You look at the egg and you see yourself," Tobin says. "It shows that you are in the egg."

    For Tobin, there is magic in helping people, whether they are art novices or aficionados, find a connection with his art.

    "I've done my job when someone has an expression of magic," he says. "And once you open that door, even for a second, it can never be fully closed."

    He says he is looking forward to Houston audiences seeing his works in the garden, which he feels is a natural place for his sculptures — the biggest of which is 30 feet high and took 2,000 hours of welding to complete.

    Showcasing his sculptures there cements the harmony with nature he feel and thinks is something others should strive to see. Tobin even has a connection to Houston: one of his great friends, a woman he met at Tulane, lives here.

    Two other pieces also have Houston roots. Tobin says Steel Roots will resonate particularly well with Houstonians. "It's made from repurposed oil pipe, a lot of it from Texas," he says. "So now, it's back home in a different context."

    And when Botanic Garden guest encounter the Twisties, they'll likely recall hearing the terms from Houston's G.O.A.T. gymnast Simone Biles, who famously used the word to describe the disconnect she felt between her mind and her body. Tobin's sculptures are between eight and 17 feet high and evoke Asian calligraphy. He describes them as "distorted gymnastics."

    Mostly, though, Tobin wants Houstonians to get a window into how he imagines the world.

    "I try to translate into sculpture what I see so people can see what I see."

    -----

    "Intertwined: Exploring Nature's Networks" runs Saturday, January 28 through August 13 at Houston Botanic Garden, 1 Botanic Garden Ln. Regular garden admission is $15. For tickets and more information, visit Houston Botanic Garden online.

    Intertwined Romeo & Juliet Houston Botanic Garden Steve Tobin

    Photo courtesy of Houston Botanic Garden

    Tobin's 'Romeo & Juliet' sprouts from the grounds.

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    building ballet's brand

    Houston Ballet recruits ex-Netflix exec to serve as first-ever CMO

    Holly Beretto
    Jan 15, 2026 | 9:45 am
    Adama Sall headshot
    Photo by Grace Hwang
    Adama Sall starts as the Houston Ballet's first-ever chief marketing officer on January 26, 2026.

    The Houston Ballet announced it has hired Adama Sall as the organization’s first-ever chief marketing officer.

    Sall, who starts her tenure with the Ballet on January 26, will oversee all marketing and brand strategy as part of the executive leadership team. Sall brings more than 20 years of experience building global, culturally influential brands to this newly created role.

    “Having worked with the best and the brightest, Adama is passionate about what Houston Ballet is set to accomplish, including building a brand that feels essential, modern, and deeply integrated into people’s lives,” executive director Sonja Kostich said in a statement. “We are focused on aligning how we show up across ticketing, digital platforms, public relations, events, education, and community engagement — so that every touchpoint tells a cohesive, compelling story. This is not about following traditional ballet marketing playbooks, this is a rare opportunity to shape the identity of an already stable, well-resourced organization and bring fresh creative energy to an institution poised for reinvention. We are thrilled to have her joining us at this pivotal moment for the Company’s growth.”

    Sall is excited for what comes next.

    “Sonja's vision for elevating Houston Ballet into a global cultural force resonates,” Sall tells CultureMap. “It reflects the kind of bold ambition I grew up with in advertising: building iconic brands, reshaping categories and setting aspirations that inspire not just an entire organization, but the culture at large.”

    Throughout her career, Sall has worked with both top creative agencies and held in-house leadership roles at some of the most innovative, culture-shaping companies in the country. She is known for collaborating with deeply creative teams and partners who are ready to think differently, and for translating big, imaginative ideas into scalable strategies. She has partnered with leading agencies including Mekanism, Ogilvy & Mather, BBDO, McCann, TBWA\Chiat\Day, and R/GA, and has led brand strategy for some of the world’s most recognized companies, including Disney, Coca-Cola, HBO, Gap, Peloton, Starbucks, Ben & Jerry’s, Samsung, Jeep, Nasdaq, HP, GE Appliances, and UPS.

    During her time as director of global brand strategy at Netflix, she helped create brands that maintained consistency in different mediums worldwide. That worked is credited with helping the streaming platform drive "global cultural conversation," according to press materials.

    “Arts marketing is similar to my work in entertainment at Netflix,” she said, explaining how marketing an organization like the Ballet can be unique. “We weren't just selling a product or a service. The marketing was centered on building meaning, emotion and cultural value. In the arts, brand doesn't just support the mission, it is the mission made visible. At its best, arts marketing invites people into something that matters, amplifying artistic intent.”

    As chief marketing officer, Adama will develop integrated marketing campaigns that elevate Houston Ballet locally, nationally, and globally. She will oversee digital, social, content creation, public relations, and brand storytelling, all designed to raise Houston Ballet's profile and make a compelling cultural case for ballet overall.

    “I'm eager to dive in,” Sall said. “One of my favorite parts of brand strategy is listening and learning, then translating those insights into a fresh perspective that inspires people to see ballet in a new light. Houston Ballet is a powerhouse, and I can't wait for more people to discover it.”

    Sall holds a degree in Cultural Anthropology from Columbia University and is a longtime mentor, educator, and advocate for diversity in the creative industries.

    In a press release announcing her appointment the Ballet noted that Sall’s hiring reflects a continued evolution toward a more integrated, future-facing approach to the Ballet’s brand and audience engagement.

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