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    Curtain up

    Houston Theater Week spotlights BOGO tickets to more than 230 shows

    Holly Beretto
    Jul 31, 2024 | 2:00 pm

    Houston has a wealth of arts organizations, offering performances of everything from avant garde theatre to classical music to multiple genres of dance. Even the most art-obsessed Houstonians may feel overwhelmed at deciding which performances to attend, especially if they're on a budget.

    Thankfully, a popular program helps newbie arts lovers and longtime patrons alike. Houston Theater Week 2024 offers buy-one-get-one-free deals for more than 230 performing arts programs for the upcoming 2024-2025 arts season. Sponsored by the Houston First Corporation, the event, which runs from August 12 to 18, is a chance for Houstonians to explore performances by 22 professional performing arts organizations.

    “Houston’s annual Theater Week is making a difference for both patrons and our arts organizations," Theater District Houtson's Hillary Hart said in a statement. "Not only does the revenue generated through ticket sales keep artists and other creative professionals working, it strengthens our already vibrant theater scene and exposes new audiences to a range of cultural performances by some of the best talent in the world at a discount."

    Among the organizations participating this year are 4th Wall Theatre Co., Alley Theatre, Apollo Chamber Players, Chamber Music Houston, DaCamera, Dirt Dogs Theatre Co., Houston Ballet, Houston Grand Opera, Houston Symphony, Jazz Houston, Kinetic Ensemble, Main Street Theater, Mercury Chamber Orchestra, Performing Arts Houston, Rec Room Arts, ROCO, Stages, the Hobby Center for the Performing Arts, TUTS, and more.

    \u200bThe Alley Theatre Presents A Christmas CarolGet tickets to the Alley Theatre Presents A Christmas Carol Photo by Lynn Lane

    So, whether audiences are looking for Mozart, Motown or Mariachi, they'll find something exciting to experience.

    They can select from multiple shows, including the Alley's beloved holiday tradition, A Christmas Carol, or a new production of Disney's Frozen, presented by TUTS. Houston Grand Opera brings its colorful Cinderella back to the Wortham Theater Center stage.

    Jazz Houston celebrates icon Sarah Vaughan's centennial with Sarah Vaughan at 100!, and the Rec Room mounts the coming-of-age musical Spring Awakening. ROCO's 20th anniversary season offers three commissioned world premieres, and the Hobby Center for the Performing Arts brings back its Live at the Founders Club series, along with All Things Equal: The Life and Trials of Ruth Bader Ginsburg.

    Main Street Theater launches the world premiere of Memoriam, an exploration of memory and what we owe to future generations. The Jerusalem Quartet returns to Chamber Music Houston's concert hall at Rice University, and the Houston Symphony's Hansel and Gretel & Don Quixote is a concert of classical music inspired by fairy tales, legend, and adventure.

    “A dynamic performing arts community is one of Houston’s strongest assets," said Michael Heckman, president and CEO of Houston First Corporation. "Houston is fortunate to have a thriving industry that is vital to the city’s economy. We expect Theater Week to help us keep it that way."

    Houston Grand Opera's production of Cinderella.

    Photo by Todd Rosenberg

    Houston Grand Opera presents Cinderella as part of its 2024-2025 season.

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    Bravo!

    Houston Theater Week's BOGO deals raise $2 million for the arts

    Eric Sandler
    Sep 17, 2026 | 12:30 pm
    Singers and dancers performing a number from Showboat at Houston Grand Opera
    Photo courtesy of Houston Grand Opera
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    Local arts organizations are giving audiences a standing ovation for the success of Houston Theater Week. The fifth annual edition of the buy-one-get-one-free ticket promotion brought in more than $2 million in total sales — meaning nearly 42,000 tickets sold to more than 400 live performances.

    “Reaching its fifth year is an important milestone for Houston Theater Week and a testament to the event’s growing impact on our city’s performing arts community,” said Michael Heckman, president and CEO of Houston First. “Early sellouts for several shows demonstrate the enthusiasm and anticipation that Theater Week has generated. But this campaign is about more than great ticket offers — it’s a celebration of Houston’s vibrant performing arts community and the cultural experiences that make our city such a compelling destination. Houston First is proud to lead this initiative and help connect more people with the arts in Houston.”

    Held from August 24-31, ticket buyers had a wide array of choices, covering everything from ROCO’s Fellow Travelers concert in November at the Ismaili Center and the Houston Grand Opera’s production of Showboat in April 2027 to holiday fare such as Choir! Choir! Choir! Un-Silent Night: An EPIC Holiday Sing-Along at the Hobby Center for the Performing Arts in November; the Houston Symphony’s annual presentation of Handel’s Messiah at Jones Hall; Houston Masterworks Chorus’ Carols and Lullabies at Trinity Lutheran Church.

    Overall, 16 local organizations participated in Houston Theater Week. They are:

    • 4th Wall Theatre Company
    • Alley Theatre
    • Apollo Chamber Players
    • Ars Lyrica Houston
    • Bay Area Houston Ballet & Theatre
    • Chamber Music Houston
    • DACAMERA
    • Houston Ballet
    • Houston Contemporary Dance Company
    • Houston Grand Opera
    • Houston Masterworks Chorus
    • Houston Symphony
    • Main Street Theater
    • Mercury Chamber Orchestra
    • Performing Arts Houston
    • ROCO
    • Stages
    • Tee Zee Productions
    • The Ensemble Theatre
    • The Hobby Center for the Performing Arts
    • Theatre Under The Stars

    “Our performing arts organizations of all sizes welcomed thousands of new faces into their venues through Theater Week and that is our ultimate goal,” said Meg Booth, board chair of the Houston Theater District. “Theater Week is about breaking down barriers and making live performing arts accessible, so that our entire community can find inspiration and connection through the power of the arts. Our sincere thanks to Houstonians and certainly Houston First for another successful Theater Week.”

    Houston Theater Week is presented by Huntington Bank, with additional support from Houston First. Ticket sales from the promotion have raised nearly $9 million for local performing arts organizations since 2022.

    ----

    Holly Beretto contributed to this article.

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