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    Talk Opera To Me

    Lessons from a farce: Houston Grand Opera's Die Fledermaus looks to restore the genre's good name

    Joseph Campana
    Oct 25, 2013 | 7:03 am

    It's been a hard month for the farce.

    Not once but twice President Obama launched this term at Republicans as he railed against the 16-day government shutdown, the third longest in American history. "Take a vote, stop this farce, and end this shutdown right now," he cried on Oct. 3 and again on Oct. 13.

    So if at the Friday night premiere of Houston Grand Opera's production of Johann Strauss II's Die Fledermaus, someone yells, "Stop this farce" you'll know what that means. We lavish this phrase on objects of disdain, travesties we hope to banish from the earth.

    But what's the harm in a little farce? Die Fledermaus proves, if anything, a little levity and a lot of liquor won't do much harm — if you don't mind a few days in jail.

    When it comes to politics one might be inclined to ask what isn't a farce, but when it comes to literature, theater, or film, we encounter a world of extended absurdity that some trace back to Classical theater and bawdy medieval poetry. The form affords a riotous mix of slapstick, stylized performance and plots so intentionally convoluted you're not supposed to care.

    Of course farce wasn't always a term to invoke the ire of one's enemies. The form had great success in Strauss's Vienna but also in the roughly contemporary England of Oscar Wilde. Who could forget The Importance of Being Earnest with its muffins and handbags, its scurrilous Jack and Algernon's romping in the countryside to the displeasure of the formidable Lady Bracknell?

    You get a hint of its particular flavor in the original trailer to the marvelous 1952 film:

    Noel Coward was the great master of the living room farce, which highlights domestic drama and titillates audiences with an mix of wit and meanness including his signature Blithe Spirit, in which a séance unleashes paranormal bigamy to hilarious and disastrous effect. Coward's inimitable play was beautifully realized with Rex Harrison in a 1945 film:

    For the Vienna of Johann Strauss, farce was more absurd and convoluted than urbane and witty. Die Fledermaus, or "The Bat" might best be understood as revenge farce. The opera opens with Gabriel von Eisenstein sentenced to eight days in jail for insulting a government official. Perhaps he should cry, "End this farce," but instead he decides to delay his prison stay for just one day to attend a fantastic party at Count Orvlosky's house, a party organized by his enemy Dr Falke.

    The unfortunate Falke falls asleep drunk only to wake up in the town square dressed as a bat thanks to Eisenstein's devilish ways.

    Lies, pranks, and liquor drive this plot. Eisenstein's maid lies about a sick aunt to attend Orlovsky's party. Eisenstein's wife has taken a lover who goes to jail in her husband's place when he slips off to attend Orlovsky's ball. Eisenstein's wife attends the party pretending to be a Hungarian countess and flirts with her husband to steal his watch as proof of his deceit. After more drinking, everyone ends up in jail but are later reconciled at the end of the opera as if nothing's really happened.

    In between? More drinking and dancing. Die Fledermaus is known for polkas, quadrilles, czardas, and above all waltzes as Natalie Dessay proves:

    And Tiri Te Kanawa helps prove that a little champagne can fix almost anything:

    Houston Grand Opera presents an Opera Australia production set in 1930s Manhattan as directed by Lindy Hume and conducted by Thomas Rösner. Liam Bonner and Wendy Bryn Harmer star as the troubled Eisenstein and his wife Rosalinde with Laura Claycomb as the naughty maid Adele. Susan Graham returns to Houston Grand Opera to play Prince Orlosky as a trouser role.

    You may not understand farce — maybe we're not really supposed to. But you know when you see it. Let's hope this one has us shouting, "Don't stop this farce."

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    building ballet's brand

    Houston Ballet recruits ex-Netflix exec to serve as first-ever CMO

    Holly Beretto
    Jan 15, 2026 | 9:45 am
    Adama Sall headshot
    Photo by Grace Hwang
    Adama Sall starts as the Houston Ballet's first-ever chief marketing officer on January 26, 2026.

    The Houston Ballet announced it has hired Adama Sall as the organization’s first-ever chief marketing officer.

    Sall, who starts her tenure with the Ballet on January 26, will oversee all marketing and brand strategy as part of the executive leadership team. Sall brings more than 20 years of experience building global, culturally influential brands to this newly created role.

    “Having worked with the best and the brightest, Adama is passionate about what Houston Ballet is set to accomplish, including building a brand that feels essential, modern, and deeply integrated into people’s lives,” executive director Sonja Kostich said in a statement. “We are focused on aligning how we show up across ticketing, digital platforms, public relations, events, education, and community engagement — so that every touchpoint tells a cohesive, compelling story. This is not about following traditional ballet marketing playbooks, this is a rare opportunity to shape the identity of an already stable, well-resourced organization and bring fresh creative energy to an institution poised for reinvention. We are thrilled to have her joining us at this pivotal moment for the Company’s growth.”

    Sall is excited for what comes next.

    “Sonja's vision for elevating Houston Ballet into a global cultural force resonates,” Sall tells CultureMap. “It reflects the kind of bold ambition I grew up with in advertising: building iconic brands, reshaping categories and setting aspirations that inspire not just an entire organization, but the culture at large.”

    Throughout her career, Sall has worked with both top creative agencies and held in-house leadership roles at some of the most innovative, culture-shaping companies in the country. She is known for collaborating with deeply creative teams and partners who are ready to think differently, and for translating big, imaginative ideas into scalable strategies. She has partnered with leading agencies including Mekanism, Ogilvy & Mather, BBDO, McCann, TBWA\Chiat\Day, and R/GA, and has led brand strategy for some of the world’s most recognized companies, including Disney, Coca-Cola, HBO, Gap, Peloton, Starbucks, Ben & Jerry’s, Samsung, Jeep, Nasdaq, HP, GE Appliances, and UPS.

    During her time as director of global brand strategy at Netflix, she helped create brands that maintained consistency in different mediums worldwide. That worked is credited with helping the streaming platform drive "global cultural conversation," according to press materials.

    “Arts marketing is similar to my work in entertainment at Netflix,” she said, explaining how marketing an organization like the Ballet can be unique. “We weren't just selling a product or a service. The marketing was centered on building meaning, emotion and cultural value. In the arts, brand doesn't just support the mission, it is the mission made visible. At its best, arts marketing invites people into something that matters, amplifying artistic intent.”

    As chief marketing officer, Adama will develop integrated marketing campaigns that elevate Houston Ballet locally, nationally, and globally. She will oversee digital, social, content creation, public relations, and brand storytelling, all designed to raise Houston Ballet's profile and make a compelling cultural case for ballet overall.

    “I'm eager to dive in,” Sall said. “One of my favorite parts of brand strategy is listening and learning, then translating those insights into a fresh perspective that inspires people to see ballet in a new light. Houston Ballet is a powerhouse, and I can't wait for more people to discover it.”

    Sall holds a degree in Cultural Anthropology from Columbia University and is a longtime mentor, educator, and advocate for diversity in the creative industries.

    In a press release announcing her appointment the Ballet noted that Sall’s hiring reflects a continued evolution toward a more integrated, future-facing approach to the Ballet’s brand and audience engagement.

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