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    funny girl

    Hilarious comedic actress's revolutionary performance makes Les Misérables Houston run a must-see

    Tarra Gaines
    Sep 19, 2018 | 9:37 am

    Even in the middle of a revolutionary uprising, a few laughs can help break the tension. This advice comes from someone who should certainly know, actress Allison Guinn, who plays the scheming mistress of the house, Madame Thénardier, in Les Misérables.

    Guinn heads to Houston (September 25-30) in the Broadway revival touring production of the beloved musical. She took timeout from bringing life to the innkeeper Les Miz fans love to hate to tell CultureMap why a bit of comedy makes the drama all the sweeter on stage.

    A new Paris
    The characters and songs remain as we know and love them in this revival, but Guinn says to expect some beautiful surprises in the staging. Gone is the revolving stage that helped to transport characters across space and time and instead set designer, Matt Kinley uses backdrops and projections based on the actual artwork of Victor Hugo to bring the streets of Paris to the theater.

    “They look like watercolors, landscapes of different countrysides of Paris. It’s beautiful,” says Guinn.“The moodiness of it alone is breathtaking.”

    But just because beauty is all around her, don’t expect a nicer Madame Thénardier, the conniving innkeeper and probably one of literature’s worst foster mothers, and there’s a lot of competition in that category. Guinn first saw Les Misérables when she was a preteen growing up in Tennessee and loved the character even then.

    “I thought to myself: I want to be the one that makes people laugh. She left the biggest impression on me.”

    Being a bad girl
    But why Madame Thénardier?

    “When playing a comedic villain you can lean into that deliciousness, that love-to-hate factor. If you’re playing a villain in earnest, that villain is not self-aware. They don’t know that they’re bad. You have to play for their goals and objectives. You don’t get to add the element of humor. She knows she’s bad and she doesn’t care. That’s so wonderful and freeing.”

    In fact, Guinn thinks the moments of brevity the Thénardiers bring to story and music are vital for the audience and perhaps one of the reasons we can’t get enough of the drama and tragedy.

    “It’s in the name: The Miserable Ones, and the audience is put through so much. Then they get to have this little refresher, this rest of levity. I’m grateful to provide it," she says. "I think you need that palate cleanser; otherwise, you’re in for a stressful trip. You need the full spectrum, the comedy to make that drama bearable.”

    Guinn has felt the call of drama several times in her career, especially when she was in school studying and doing scenes of Chekhov and Sam Shepard, but she found comedy an inherent gift.

    “I really delved into drama and tried to deny my natural goofiness. But I stopped trying to fight it, embraced it and that’s been a blessing.”

    From the French revolution to HBO and Amy Schumer
    That comic touch has earned her guest stints on Inside Amy Schumer and HBO’s Divorce, and it’s even led her to Houston in the past. She won the role of Poppy in an Alley Theatre production of Noises Off several years ago, her first full farce. She says she enjoyed her farcical time in Houston, finding it easy “to breathe” here, and spent time exploring the city by hitting the resale shops, something she does to both shop and get to know a town.

    “There’s this the theory that when you’re older you’re going to be either a cat person or a knick knack person," she says, admitting she's very much the latter. "I’m just going to acquire all these tchotchkes until my apartment is completely full of oddities."

    Being an acquirer of stuff instead of cats might be the one thing she does have in common with Madame Thénardier.

    “I don’t think she would suffer cats. I think she’s probably a knick knack person. As much as she can acquire, she will have.”

    Besides helping to make audiences a little less miserable, Guinn has another rather special skill. She’s a master of the autoharp, a favorite instrument of her grandmother, and says she continues to play in honor of granny. Unfortunately, there hasn’t been many Broadway parts written for comic actors with autoharp proficiency, though she tells quite a terrifying tale of trying out for the bluegrass musical Bright Star, in front of its creator Steve Martin.

    “I wasn’t prepared for him to be in the room, and I walked in with my little autoharp and there he was. I was just gobsmacked,” she describes with laughter. “I think I rambled on for too long about how much I appreciated the show. I think I said something like: thank you for representing the Appalachian culture in a positive light. I couldn’t stop talking. I played well, but I think my babbling scared him.”

    Guinn proves even in her own life a little misery can be very funny.

    ---

    Mischer Neurosciences Broadway at the Hobby Center presents Les Miserables September 25-30. Visit the official site for tickets, showtimes, and more information.

    Allison Guinn plays Madame Thénardier in Les Misérables, coming to the Hobby Center September 25.

    Broadway at Hobby: Les Mis\u00e9rables, Allison Guinn
    Photo by Matthew Murphy
    Allison Guinn plays Madame Thénardier in Les Misérables, coming to the Hobby Center September 25.
    theater
    news/arts

    building ballet's brand

    Houston Ballet recruits ex-Netflix exec to serve as first-ever CMO

    Holly Beretto
    Jan 15, 2026 | 9:45 am
    Adama Sall headshot
    Photo by Grace Hwang
    Adama Sall starts as the Houston Ballet's first-ever chief marketing officer on January 26, 2026.

    The Houston Ballet announced it has hired Adama Sall as the organization’s first-ever chief marketing officer.

    Sall, who starts her tenure with the Ballet on January 26, will oversee all marketing and brand strategy as part of the executive leadership team. Sall brings more than 20 years of experience building global, culturally influential brands to this newly created role.

    “Having worked with the best and the brightest, Adama is passionate about what Houston Ballet is set to accomplish, including building a brand that feels essential, modern, and deeply integrated into people’s lives,” executive director Sonja Kostich said in a statement. “We are focused on aligning how we show up across ticketing, digital platforms, public relations, events, education, and community engagement — so that every touchpoint tells a cohesive, compelling story. This is not about following traditional ballet marketing playbooks, this is a rare opportunity to shape the identity of an already stable, well-resourced organization and bring fresh creative energy to an institution poised for reinvention. We are thrilled to have her joining us at this pivotal moment for the Company’s growth.”

    Sall is excited for what comes next.

    “Sonja's vision for elevating Houston Ballet into a global cultural force resonates,” Sall tells CultureMap. “It reflects the kind of bold ambition I grew up with in advertising: building iconic brands, reshaping categories and setting aspirations that inspire not just an entire organization, but the culture at large.”

    Throughout her career, Sall has worked with both top creative agencies and held in-house leadership roles at some of the most innovative, culture-shaping companies in the country. She is known for collaborating with deeply creative teams and partners who are ready to think differently, and for translating big, imaginative ideas into scalable strategies. She has partnered with leading agencies including Mekanism, Ogilvy & Mather, BBDO, McCann, TBWA\Chiat\Day, and R/GA, and has led brand strategy for some of the world’s most recognized companies, including Disney, Coca-Cola, HBO, Gap, Peloton, Starbucks, Ben & Jerry’s, Samsung, Jeep, Nasdaq, HP, GE Appliances, and UPS.

    During her time as director of global brand strategy at Netflix, she helped create brands that maintained consistency in different mediums worldwide. That worked is credited with helping the streaming platform drive "global cultural conversation," according to press materials.

    “Arts marketing is similar to my work in entertainment at Netflix,” she said, explaining how marketing an organization like the Ballet can be unique. “We weren't just selling a product or a service. The marketing was centered on building meaning, emotion and cultural value. In the arts, brand doesn't just support the mission, it is the mission made visible. At its best, arts marketing invites people into something that matters, amplifying artistic intent.”

    As chief marketing officer, Adama will develop integrated marketing campaigns that elevate Houston Ballet locally, nationally, and globally. She will oversee digital, social, content creation, public relations, and brand storytelling, all designed to raise Houston Ballet's profile and make a compelling cultural case for ballet overall.

    “I'm eager to dive in,” Sall said. “One of my favorite parts of brand strategy is listening and learning, then translating those insights into a fresh perspective that inspires people to see ballet in a new light. Houston Ballet is a powerhouse, and I can't wait for more people to discover it.”

    Sall holds a degree in Cultural Anthropology from Columbia University and is a longtime mentor, educator, and advocate for diversity in the creative industries.

    In a press release announcing her appointment the Ballet noted that Sall’s hiring reflects a continued evolution toward a more integrated, future-facing approach to the Ballet’s brand and audience engagement.

    houston balletbusiness
    news/arts
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