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    diva alert!

    Seductive diva dominates Houston Grand Opera's Elektra

    Joseph Campana
    Jan 24, 2018 | 4:49 pm
    Houston Grand Opera Elektra Christine Goerke
    Soloist Christine Goerke is masterful in Elektra.
    Photo by Lynne Lane

    If there’s one voice you hear this year in Houston, let it be this one: Christine Goerke.

    Goerke triumphed in Houston Grand Opera’s production of Richard Strauss’ magnificent Elektra. To Houston opera-goers this will be no surprise. Goerke stole the show in the HGO’s 2011 production of Strass’ Ariadne auf Naxos. She was a revelation as Ariadne, the title character who really isn’t the focus of the opera. As Brünnhilde in HGO’s recent mounting of Wagner’s Ring cycle, she had a voice equal to the fiery end of the world. Now, in Elektra, her triumph is complete.

    Elektra is a one-act opera without intermission, one so compact, so tightly composed, and so unrelentingly focused on its heroine that nothing less than perfection will suffice. And, perfect she was: manic, urgent, wrathful, and resplendent all in succession. That’s the astonishing power of voice. Even if you’ve never been to an opera, you can tell immediately when you’re in the presence of greatness.

    It’s no surprise psychological conditions came to be named after Greek characters like Elektra and Oedipus. Whether you’re talking about Greek tragedians or Strauss’ librettist Hugo von Hofmannsthal, family trauma rushes to the fore.

    Imagine your father, Agamemnon, made a blood sacrifice of your sister, Iphigenia, so he could sail off to war, so your mother, Klytaemnestra and her new lover Aegisthus (who is also your cousin) axed him in his bath when he returned from the war.

    Naturally, as your other sister plots an escape, you fantasize about revenge, and wait for your brother, Orestes, to return and murder your mother, which he does. By the time blood is literally running down the steps at then, you know you’re in the presence of one of the most dysfunctional families in the history of literature.

    Of course, these days that would scarcely buy them a slot on Starz.

    To sing Goerke’s praises so is not to belittle her supporting singers. Without Elektra, there’s no opera: she is a pure diva. But she’s a generous one, who enhances everyone around her in a series of potent duets. HGO favorite Tamara Wilson makes for a poignant Chrysothemis, the other surviving sister who is tired of wars and coups and only wants to live and love and have children. In her Houston debut, Michaela Martens masters the outrageously difficult part of Klytaemnestra, who is an aging lover seduced by a bad man and thus at turns cynical, enraged, vulnerable, vicious, and exhausted by the sycophants surrounding her.

    One of the marvels of Elektra is that it really feels like a play by, for, and about women struggling to survive the burden of living in a world defined by absent men. But when Greer Grimsley finally arrives as Orest to bring the justice Elektra craves, his magnificent bass-baritone adds the deep, grounding notes we’d been listening for from the beginning.

    The elegant brutality of John Macfarlane’s costumes and were perfectly outrageous but not distractingly ostentatious. Elektra wears a bare gray dress while the vicious courtiers of her mother’s regime wear an array of terrifying Gothic splendors. The imposing stairs to the palace lead down to rubble and ruined spaces. This is a world where trauma follows trauma and Elektra lives only just long enough to see the queasy triumph of justice over a broken kingdom.

    Here in Houston we have felt more than a little of what it’s like to be in a broken place. But as I walked out of thus invigorating non-stop performance, I thought to myself, HGO is back. The Wortham Theater Center may not be just yet, but the company has managed make a less than ideal venue more comfortable and convenient than it was for those first performances of the season. Maybe we were all in shock then, understandably. We’re so accustomed to excellent, comfortable venues. But this Elektra is so pure that somehow it just didn’t matter.

    And yes, it was largely that voice: the one voice you shouldn’t miss this year.

    ---

    Houston Grand Opera’s production of Elektra runs through February 2 at the Resilience Theater at the George R. Brown Convention Center.

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    building ballet's brand

    Houston Ballet recruits ex-Netflix exec to serve as first-ever CMO

    Holly Beretto
    Jan 15, 2026 | 9:45 am
    Adama Sall headshot
    Photo by Grace Hwang
    Adama Sall starts as the Houston Ballet's first-ever chief marketing officer on January 26, 2026.

    The Houston Ballet announced it has hired Adama Sall as the organization’s first-ever chief marketing officer.

    Sall, who starts her tenure with the Ballet on January 26, will oversee all marketing and brand strategy as part of the executive leadership team. Sall brings more than 20 years of experience building global, culturally influential brands to this newly created role.

    “Having worked with the best and the brightest, Adama is passionate about what Houston Ballet is set to accomplish, including building a brand that feels essential, modern, and deeply integrated into people’s lives,” executive director Sonja Kostich said in a statement. “We are focused on aligning how we show up across ticketing, digital platforms, public relations, events, education, and community engagement — so that every touchpoint tells a cohesive, compelling story. This is not about following traditional ballet marketing playbooks, this is a rare opportunity to shape the identity of an already stable, well-resourced organization and bring fresh creative energy to an institution poised for reinvention. We are thrilled to have her joining us at this pivotal moment for the Company’s growth.”

    Sall is excited for what comes next.

    “Sonja's vision for elevating Houston Ballet into a global cultural force resonates,” Sall tells CultureMap. “It reflects the kind of bold ambition I grew up with in advertising: building iconic brands, reshaping categories and setting aspirations that inspire not just an entire organization, but the culture at large.”

    Throughout her career, Sall has worked with both top creative agencies and held in-house leadership roles at some of the most innovative, culture-shaping companies in the country. She is known for collaborating with deeply creative teams and partners who are ready to think differently, and for translating big, imaginative ideas into scalable strategies. She has partnered with leading agencies including Mekanism, Ogilvy & Mather, BBDO, McCann, TBWA\Chiat\Day, and R/GA, and has led brand strategy for some of the world’s most recognized companies, including Disney, Coca-Cola, HBO, Gap, Peloton, Starbucks, Ben & Jerry’s, Samsung, Jeep, Nasdaq, HP, GE Appliances, and UPS.

    During her time as director of global brand strategy at Netflix, she helped create brands that maintained consistency in different mediums worldwide. That worked is credited with helping the streaming platform drive "global cultural conversation," according to press materials.

    “Arts marketing is similar to my work in entertainment at Netflix,” she said, explaining how marketing an organization like the Ballet can be unique. “We weren't just selling a product or a service. The marketing was centered on building meaning, emotion and cultural value. In the arts, brand doesn't just support the mission, it is the mission made visible. At its best, arts marketing invites people into something that matters, amplifying artistic intent.”

    As chief marketing officer, Adama will develop integrated marketing campaigns that elevate Houston Ballet locally, nationally, and globally. She will oversee digital, social, content creation, public relations, and brand storytelling, all designed to raise Houston Ballet's profile and make a compelling cultural case for ballet overall.

    “I'm eager to dive in,” Sall said. “One of my favorite parts of brand strategy is listening and learning, then translating those insights into a fresh perspective that inspires people to see ballet in a new light. Houston Ballet is a powerhouse, and I can't wait for more people to discover it.”

    Sall holds a degree in Cultural Anthropology from Columbia University and is a longtime mentor, educator, and advocate for diversity in the creative industries.

    In a press release announcing her appointment the Ballet noted that Sall’s hiring reflects a continued evolution toward a more integrated, future-facing approach to the Ballet’s brand and audience engagement.

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