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    Head West

    What to see — and skip — on a magical West Texas journey to Marfa

    Justine Harrington
    Dec 13, 2019 | 3:21 pm

    Marfa. Mythical creative mecca? Starkly gentrified desert town that attracts hipsters like flies to artisanal honey? Far-flung West Texas oasis that seems more like a film set than a functioning town?

    In a relatively short amount of time, Marfa has been through several transformations, and, for better or worse, in its current manifestation, it’s become a place where you can order $40 beef tongue carpaccio and then sip $2 Lone Star tallboys with the rancher whose cow you just ate. While there’s no denying that it’s now a major destination for art-world tourists, underneath the hip, artsy sheen, Marfa retains its quirky, dusty, small-town soul.

    Here’s what to see — and what to skip — when you make the magical trek out west.

    See

    Ballroom Marfa
    Showcasing regularly changing exhibits of visual art, music, and film, Ballroom Marfa is a must-see gallery. Housed in a converted old dancehall, this offbeat space is the heart of Marfa’s contemporary art scene (next to Chinati, that is).

    Lost Horse Saloon
    If you want your non-Texan friends to think they’ve had a real adventure, take them to the Lost Horse Saloon, where you’re bound to see as many cowboy hat-clad locals as tourists. Though Marfa isn’t short on glitzy drinking establishments, the Lost Horse offers true dive vibes: think $1 drafts on Thursdays, free pool, rustic wood-paneled walls, saddles, and taxidermy.

    The Marfa Lights Viewing Center
    Though it may seem cheesy at first, trying to catch a glimpse of the famed Marfa Lights is all part of the Marfa experience. Cozy up with a travel mug of whiskey coffee, and keep your eyes peeled for the ghostly orbs that dance and shimmer on the horizon line between the prairie and the mountains.

    Hotel Paisano
    This historic, charming property — where Elizabeth Taylor and James Dean camped out during the filming of the 1956 classic Giant — is still the coolest hotel in town. With its Mediterranean-style outdoor fountain and courtyard, classic Texan ranch decor, and retro-chic vibes, the Hotel Paisano is a stately relic of Marfa’s past.

    INDE/Jacobs
    Artist Donald Judd was hell-bent on creating inventive exhibition spaces in Marfa, and this minimalist gallery continues Judd’s legacy into the present, with its clever, sculptural shape and sleek design touches.

    Ayn Foundation
    If you’re in town on a weekend, be sure to stop by the Ayn Foundation to see The Last Supper by Andy Warhol — there’s nothing as disorienting as seeing a giant, wall-sized Warhol in a tiny, remote Texas town.

    Marfa Book Company
    In the lobby of the Hotel Saint George, the Marfa Book Company boasts an incredibly well-curated selection of art and architecture books, poetry journals, and local fiction, plus cool prints, apothecary products and housewares for sale.

    The Sentinel
    The former home of funky bar Padre's is now the headquarters of the area's oldest newspaper, the Big Bend Sentinel, as well as an all-day gathering space for coffee, cocktails, and community. The paper's new owners, who acquired it this year, opened The Sentinel as a means to connect the community to the newspaper in a new way and further the mission of local, independent journalism.

    The Chinati Foundation (self-guided viewing)
    Marfa’s main attraction is well worth your time, of course. Judd left his imprint on the landscape with the Chinati Foundation, a 340-acre former military base that now houses works by Judd, Dan Flavin, John Chamberlain, and other contemporary artists. It’s free to see the outdoor works and $10 for self-guided viewing of select indoor works.

    Skip

    Prada Marfa
    Hate us if you want, but Prada Marfa is 100 percent skippable. The Insta-famous art installation is cool, sure, but most people drive all the way out there (it’s 30 minutes from Marfa, in Valentine), spend five minutes snapping jumping selfies, then leave. You’re better off spending more time in town — or driving to Big Bend National Park.

    Freda
    If you’re in the market for a $460 silver cuff or a $690 blue geode ring, by all means, pay a visit to Freda, a “concept and lifestyle store.” Otherwise, feel free to skip this pricey shop and go inhale burritos at the beloved Marfa Burrito next door.

    Renting bikes at El Cosmico
    Yes, Beyonce once rode around Marfa on an El Cosmico bike, and a horde of influencers followed suit. Yet, wandering aimlessly on foot is the best way to get a feel for this eclectic town, with its surreal visual wonders and strange nooks and crannies that can make you feel like you’re trapped in a dream.

    The tour of Chinati/Judd Foundation
    Unless you’re a diehard Judd head, it’s cool to skip the full-day and half-day tours of Chinati (opting for self-guided viewing, instead), and the same goes for the Judd Foundation, which offers public tours of Judd’s Marfa studios and home.

    Trying to catch a glimpse of the Marfa Lights is all part of the experience.

    Marfa Lights viewing center
      
    Marfa Mystery Lights Viewing Center/Getty Images
    Trying to catch a glimpse of the Marfa Lights is all part of the experience.
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    Riverside Reno

    Fresh makeover turns Hill Country hotel into modern riverside refuge

    Brianna Caleri
    Jun 12, 2025 | 2:36 pm
    Hacienda Del Rio Hotel and Bar
    Photo courtesy of Hacienda Del Rio\u200b
    No matter how cosmopolitan the hotel gets, nothing can beat the trees around this pool.

    After a two-year renovation and rebranding, Hacienda Del Rio Hotel and Bar has opened in Gruene, a historic district within New Braunfels. Formerly the Gruene Outpost River Lodge, the property along the Guadalupe River now has 48 renovated rooms, new outdoor sports like pickleball, and updated amenities at the pool.

    The River Lodge's previous aesthetic was DIY and rustic, but the new Hacienda Del Rio has a much more cosmopolitan, contemporary design. The new look is full of midcentury styles, but with other eclectic elements mixed in. A press release declares the space was "designed in the spirit of Spanish colonial architecture," but don't expect anything old-fashioned.

    Hacienda Del Rio\u200b Hotel and Bar interiorThese earthy tones mellow out an otherwise energetic space.Photo courtesy of Hacienda Del Rio

    Texas-based hotel group French Cowboys was behind this major makeover, which started in April 2023. That puts Hacienda Del Rio in a family with Camp Comfort and The Meyer Hotel in the Hill Country town of Comfort; the Claire Hotel near Canyon Lake; the Gruene River Inn and Heidelberg Lodges in New Braunfels, and Webber East in Austin.

    The Hacienda can accommodate up to 178 guests in a variety of room layouts including kings, double queens, and suites. Bathrooms and showers are new, and rooms are outfitted with smart TVs, plus custom steel doors and windows. Photos of guestrooms, although they are colorful, show off a streamlined sensibility.

    A new clubhouse and cocktail bar draws guests who may not be staying overnight. Coffee and breakfast will be available in the morning, followed by daytime snacks, and finally a full bar in the evening. Anyone who stops by can enjoy beer, wine, and signature cocktails, plus shuffleboard, a pool table, and even some workspace. There will also be a new conference room for presentations, retreats, and more.

    Hacienda Del Rio\u200b Hotel and Bar interiorThis lounge is open to hotel guests and the public.Photo courtesy of Hacienda Del Rio

    Departing from the artsy interior to New Braunfels' beautiful surroundings, guests can play pickleball, beach volleyball, and basketball on a half-court, plus fire pits near the river and kayaks, paddleboards, and floats. River adventures will be facilitated by Paddle Texas, which will offer rentals and experiences. Finally, a renovated pool and deck provide more leisure space.

    “‘Del Rio’ reflects the area’s deep connection to the Guadalupe River, where guests can jump in, float, or just hang out by the water, whether it’s at the river or our pool," said French Cowboys co-founder Dylan Petrich in a press release. "And Hacienda captures our vision of creating a vibrant, social place where people can kick back, enjoy the outdoors, and grab a drink, all in one of the Hill Country’s most iconic destinations, without breaking the bank."

    Rates start at $125 per night, and the food and beverage space is open every day. Introductory rates are available for those who book through December 31, 2025.

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