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Calendar Closeup

Your weekly guide to Houston: Five (plus) don't-miss events — sexy ski bunny mingle included

Joel Luks
Nov 20, 2013 | 9:01 am

Where has this year gone? I suppose the adage "time flies by when you're having fun" is surely true for this year as Houston organizations have offered a record number of things to do around the city. With Thanksgiving around the corner, it won't be long before we are celebrating the arrival of 2014.

Let's concentrate on the present, shall we? On tap this week are a trio of art festivals, two lovely parties and a one-of-a-kind artsy gathering of moving images.

Planning for your outing is easier if you click on the links below each event suggestion. You'll find a feature that downloads the deets to your electronic calendar alongside information on where to eat, drink and shop nearby your final destination.

Urban Green's Fall Event "Ski the Green"

Let's pretend we live in the frigid north but without the freezing temps. Though we love Hermann Park because of its vibrant green mantle, it's seasonable to envision what the rolling berms may look like if they were covered in fresh snow. For the fall social gathering of the Urban Green young professionals, the Historic Clubhouse at Hermann Park will be decorated with the typical accouterments of a ski lodge as it welcomes snow bunnies to mingle around the fire.

Plenty of strong drinks, music, food and a silent auction add to the party chaired by Paula Whitten-Doolin and Oliver Doolin, Eve French and Courtney Carlson Siegmund and Brandon Siegmund.

The skinny: Thursday, 7 p.m.; Historic Clubhouse at Hermann Park; tickets start at $30.

Fresh Arts' Eighth Annual Winter Holiday Art Market

'Tis the season to shop till you drop, which is easier when Fresh Arts hosts this yearly seasonal market that's stocked by 60 plus local merchants, artists and designers. Expect the galleries of Winter Street Studios to turn into a vibrant display of one-of-a-kind paintings, jewelry, clothing, personal items, sculptures, clay and on and on — and on. If you can't find something here for those hard-to-shop-for loved ones, you aren't looking hard enough.

For best selection, attend the preview party on Friday, 6-10 p.m. Fresh Arts' WHAM continues through the weekend.

The skinny: Friday (6-10 p.m.), Saturday (11 a.m.-8 p.m.) and Sunday (11 a.m.-4 p.m.); Winter Street Studios; admission to the Friday preview party is $10, free on Saturday and Sunday.

Aurora Picture Show and Menil Collection host BYOB "Bring Your Own Beamer"

Just when you think you've seen everything, the Menil Collection and Aurora Picture Show burst your bubble with a first-of-a-kind artistic, crowdsourced event. The "Bring Your Own Beamer" affair, a trend that began in Berlin, invites artists of any discipline to bring their projectors and shine their work on the walls of a chosen venue. That would be the Menil Collection.

I guess you can say BYOB is a video bacchanal of sorts. Contributors have been asked to keep the content family friendly.

The skinny: Friday, 7:30 p.m.; Menil Collection; free event.

Note: Due to inclement weather predictions, the event has been rescheduled for April 25, 2014.

21st Annual Artcrawl Houston

The network of art organizations and art studios that dwell in the warehouses of downtown aren't always easy to identify, hiding in buildings that can be described as "having character." Artcrawl is your opportunity to discover what's happening in the lives of more than 150 urban pioneers who have brought creative activity to the Artist Warehouse District.

Use this map to get around. Or download the Falcon mobile app to help you navigate the scene. If you need more artsy inspiration, be sure to hit the Via Colori Street Painting Festival.

The skinny: Saturday, 10 a.m.- 9p.m.; all over downtown; free event.

First Annual BooTown Bash "An evening of all things weird and wonderful"

This group of nutsos has been entertaining, bewildering and confusing locals with its mix of hilarious readings, peculiar art presentations and benshi-style performances. How has BooTown survived? Through the small contributions of its loyal followers.

BooTown is growing up with this first annual fundraiser. It's a gala, but it isn't. The only things getting all dolled up for this interesting gathering are the puppets that will compete in the pageant. Adding to the bash are performances by Lucas Gorham of Grandfather Child, a silent auction, photo booth, food, drinks and a lineup of Vinyl Ranch DJs.

The skinny: Saturday, 8 p.m.; The Barn; tickets are $25 in advance, $30 at the door.

Staff writer and resident gourmand Eric Sandler's pick: Q for a Cause II

Eric says: "Hard core barbecue nerds already know the name John Mueller; the man's reputation for smoking great meat and hard-living earned him a cover story in Texas Monthly in February 2012. About a year ago, he had a well-publicized falling out with his sister LeAnn and set off on his own to launch John Mueller Meat Co. Whatever his flaws as a human being, the man is hands-down one of the best pitmasters in Texas.

"On Saturday, Houstonians can save themselves a drive to Austin thanks to Q for a Cause II, where Mueller will serve meat and proceeds will benefit Houston’s homeless veterans through event partners the Houston Housing Authority and the Houston Coalition for the Homeless.

"At last year's event, Mueller smoked 1,000 pounds of meat that sold out in two hours. This year, organizers have promised to double the output, but there's no way the meat lasts until the scheduled 6 p.m. closing time. Get there early, make friends with the people in line and enjoy some of the best brisket and beef ribs in Texas the world."

The skinny: Saturday, noon-6 p.m.; Cottonwoon; admission is free, food is a la carte.

The "Bring Your Own Beamer" affair invites artists of any discipline to bring their projectors and shine their work on the walls of a chosen venue.

unspecified
news/arts

building ballet's brand

Houston Ballet recruits ex-Netflix exec to serve as first-ever CMO

Holly Beretto
Jan 15, 2026 | 9:45 am
Adama Sall headshot
Photo by Grace Hwang
Adama Sall starts as the Houston Ballet's first-ever chief marketing officer on January 26, 2026.

The Houston Ballet announced it has hired Adama Sall as the organization’s first-ever chief marketing officer.

Sall, who starts her tenure with the Ballet on January 26, will oversee all marketing and brand strategy as part of the executive leadership team. Sall brings more than 20 years of experience building global, culturally influential brands to this newly created role.

“Having worked with the best and the brightest, Adama is passionate about what Houston Ballet is set to accomplish, including building a brand that feels essential, modern, and deeply integrated into people’s lives,” executive director Sonja Kostich said in a statement. “We are focused on aligning how we show up across ticketing, digital platforms, public relations, events, education, and community engagement — so that every touchpoint tells a cohesive, compelling story. This is not about following traditional ballet marketing playbooks, this is a rare opportunity to shape the identity of an already stable, well-resourced organization and bring fresh creative energy to an institution poised for reinvention. We are thrilled to have her joining us at this pivotal moment for the Company’s growth.”

Sall is excited for what comes next.

“Sonja's vision for elevating Houston Ballet into a global cultural force resonates,” Sall tells CultureMap. “It reflects the kind of bold ambition I grew up with in advertising: building iconic brands, reshaping categories and setting aspirations that inspire not just an entire organization, but the culture at large.”

Throughout her career, Sall has worked with both top creative agencies and held in-house leadership roles at some of the most innovative, culture-shaping companies in the country. She is known for collaborating with deeply creative teams and partners who are ready to think differently, and for translating big, imaginative ideas into scalable strategies. She has partnered with leading agencies including Mekanism, Ogilvy & Mather, BBDO, McCann, TBWA\Chiat\Day, and R/GA, and has led brand strategy for some of the world’s most recognized companies, including Disney, Coca-Cola, HBO, Gap, Peloton, Starbucks, Ben & Jerry’s, Samsung, Jeep, Nasdaq, HP, GE Appliances, and UPS.

During her time as director of global brand strategy at Netflix, she helped create brands that maintained consistency in different mediums worldwide. That worked is credited with helping the streaming platform drive "global cultural conversation," according to press materials.

“Arts marketing is similar to my work in entertainment at Netflix,” she said, explaining how marketing an organization like the Ballet can be unique. “We weren't just selling a product or a service. The marketing was centered on building meaning, emotion and cultural value. In the arts, brand doesn't just support the mission, it is the mission made visible. At its best, arts marketing invites people into something that matters, amplifying artistic intent.”

As chief marketing officer, Adama will develop integrated marketing campaigns that elevate Houston Ballet locally, nationally, and globally. She will oversee digital, social, content creation, public relations, and brand storytelling, all designed to raise Houston Ballet's profile and make a compelling cultural case for ballet overall.

“I'm eager to dive in,” Sall said. “One of my favorite parts of brand strategy is listening and learning, then translating those insights into a fresh perspective that inspires people to see ballet in a new light. Houston Ballet is a powerhouse, and I can't wait for more people to discover it.”

Sall holds a degree in Cultural Anthropology from Columbia University and is a longtime mentor, educator, and advocate for diversity in the creative industries.

In a press release announcing her appointment the Ballet noted that Sall’s hiring reflects a continued evolution toward a more integrated, future-facing approach to the Ballet’s brand and audience engagement.

houston ballet business
news/arts

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