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    Foodie News

    Bakery meets tavern: Former Top Chef contestant needs $50,000 to make dream come true

    Eric Sandler
    Nov 20, 2013 | 11:32 am

    Houston pastry chef Rebecca Masson has launched a Kickstarter campaign to raise $50,000 to help her equip a permanent location for her business Fluff Bake Bar. The former Top Chef: Just Desserts contestant announced Tuesday that she's found a spot in Midtown to bring the concept to life if she can raise the money necessary to install proper refrigeration and ovens.

    While the new location will serve as a retail outlet for her cakes, fluffernutters and other treats, the chef will also serve plated desserts paired with beer and wine. In a statement Masson explains that "the 'bar' in 'Fluff Bake Bar' was always meant to be just that … A bakery-meets-tavern type spot where you could enjoy an unforgettable plated dessert alongside a craft beer or glass of wine."

    If Masson's fans fund the project by Dec. 19, she expects to open in the first quarter of 2014.

    If her fans fund the project by Dec. 19, she expects to open in the first quarter of 2014.

    Masson currently works out of the Kraftsman Baking kitchen in The Heights but writes that "oven time and counter space are scarce, and I need my own kitchen to accommodate demand and grow my business." Her various treats can be found at Revival Market and other locations, but none ever sell the complete selection. A permanent space would change that.

    As for the rewards, they're designed to appeal to anyone who agrees with CultureMap that Masson makes some of Houston's best cookies. Pledge at least $25 to get six cookies or $50 for a dozen with a tote bag. The $100 level ups the ante to six cookies per month for three months. Really big fans may want to pledge $500 to attend a class taught by Masson or $1,000 to attend a pre-opening event.

    Although it only launched Tuesday morning, so far 35 people have pledged nearly $5,000 to fund the project. If it succeeds, Fluff Bake Bar will join Common Bond and FM 903 as chef-owned, technique-oriented bakeries. In other words, 2014 is shaping up to be a great year for sweets.

    What wine goes with Veruca Salt cake?

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    Beard Award-winning chef and family dish on their new Houston restaurant

    CultureMap Staff
    Nov 21, 2025 | 1:43 pm
    Zaranda restaurant Tracy Vaught Hugo Ortega Sophia Ortega
    Photo by Nick de la Torre
    Zaranda owners Tracy Vaught, Hugo Ortega, and Sophia Ortega are this week's guests.

    On this week’s episode of “What’s Eric Eating,” James Beard Award-winning chef Hugo Ortega, his wife and business partner Tracy Vaught, and their daughter Sophia Ortega join CultureMap editor Eric Sandler to discuss H-Town Restaurant Group. The company operates a number of local concepts, including interior Mexican restaurant Hugo’s, Backstreet Cafe, Mexican street food eatery Urbe, and Zaranda, the company’s newly opened restaurant in downtown that’s inspired by California.



    After a brief discussion of the early days of Hugo’s, the trio dives into the process of opening Zaranda. Vaught explains how she became aware of the space in the Norton Rose Fulbright Tower and why it’s proximity to Discovery Green made it particularly appealing. Chef Ortega shares how a three-week road trip throughout Mexico provided some of the inspiration for both Zaranda and Caracol, his Galleria-area seafood restaurant.

    From there, chef Ortega describes how the zaranda — a wire metal basket used to cook seafood over an open flame — anchors much of the menu. He also recommends some dishes diners should try when they visit Zaranda.

    Sandler asks Sophia Ortega what it’s like working with her parents. “I get that comment a lot. It is very different. A lot of people can’t imagine working with family,” she says.

    “For me, I’m an only child. We’re a very close family unit. The restaurants have been a huge part of my growing up. For us, it comes very naturally to work together. It’s all we know. I’ve only ever worked for my restaurants. A lot of the employees have seen me grow up. I think we all have our own lane, but at the same time we overlap. We’re always open to hearing different opinions. That’s when the best decisions are made. I love it.”

    “Sophia is very intuitive. The way she communicates is very thoughtful and sensitive. I think that’s so valuable for our staff. Everybody loves her,” Vaught adds.



    Listen to the full episode for an update on Backstreet Cafe. Its original building was torn down last year to make way for an all-new structure that’s on track to open next year — hopefully in time for its legendary Mother’s Day brunch. Sandler also asks about the restaurant group’s conspicuous omission from the Michelin Guide.

    In this week’s other episode, Sandler and co-host Mary Clarkson, the proprietor of newly-open wine shop Montrose Grocer, discuss the news out of the week. They begin with a discussion about the Houston Chronicle’s list of the city’s top 100 restaurants, including a discussion of Aga’s as the No.1 selection, some of the new entries on the list, and restaurants that dropped off the list entirely, such as Himalaya, Kata Robata, and Killen’s Barbecue. They also talk about Bari Ristorante opening a new location in The Woodlands and restaurateur Brian Doke’s plans to open Lazy Lane restaurant in Garden Oaks.

    In the restaurant of the week segment, Clarkson and Sandler share thoughts on their recent meal at Maison Chinoise. Located next to Brasserie 19 in the River Oaks Shopping center, the new Chinese restaurant is the latest project from Dallas-based Lombardi Family Concepts, known locally for Toulouse Cafe and Bar, its French restaurant in River Oaks District, and Lombardi Cucina Italiana in Uptown Park.

    Listen to the episode to hear which dishes they liked best, as well as the one that missed the mark. They also discuss its decor and how it will fit with the other luxurious restaurants in the shopping center.

    -----

    Subscribe to "What's Eric Eating" on Apple podcasts, Spotify, or wherever you listen to podcasts. Hear it Sunday at 9 am on ESPN 97.5.

    Zaranda owners Tracy Vaught, Hugo Ortega, and Sophia Ortega.

    Zaranda restaurant Tracy Vaught Hugo Ortega Sophia Ortega
    Photo by Nick de la Torre

    Zaranda owners Tracy Vaught, Hugo Ortega, and Sophia Ortega are this week's guests.

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