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    For Intros

    Case Keenum pulls off the greatest TV player introduction ever

    Chris Baldwin
    Nov 10, 2013 | 3:57 pm

    GLENDALE, Ariz. — Case Keenum is a little hipper than you think. The Houston Texans football nerd sees farther beyond the game — and the film room — than one might expect.

    Want proof?

    Just look at one of the greatest player introductions in Sunday Night Football history. That is what Keenum pulled off out of nowhere last weekend. It's why he's suddenly not just must-watch TV when he's on the field, flinging it deep.

    You have to see Case Keenum in the player intros from here on out too.

    Keenum's always been big picture aware. Khator increasingly turned to Keenum to publicize non-sports events and issues.

    In the Sunday Night national TV showcase, Keenum introduced himself as being from the University of Houston and The Third Ward. Yes, the West Texas kid gave a nice shout out to the often-maligned neighborhood around UH. And you don't think Keenum is aware of current events?

    The University of Houston is under some pressure to reach out more to The Third Ward. UH president Renu Khator has made that one of her driving initiatives.

    The idea is a university should just not be in a community, but that it should impact it for the better.

    And there's Keenum providing the most high-profile recognition of that mission as possible.

    It's another rather impressive display of awareness — and big picture thinking — by the Texans new starting quarterback. Such a gesture wouldn't even be on the radar of most guys making their second career NFL start.

    Or their 100th for that matter.

    These TV player self intros are typically full of grandstanding and bravado. Guys give gleeful shout outs to their colleges — call Miami University The U and the like. Sometimes guys mad at their college reference their high schools. Or junior highs.

    Case Keenum . . . he recognizes The Third Ward.

    Not that you should be all that surprised. Keenum's always been more big picture aware — and interested. Khator increasingly turned to Keenum to publicize non-sports events and issues in his last few years at the University of Houston. When Houston achieved Tier One academic status, Khator tapped Keenum to speak at the press conference.

    Just another example of why this quarterback is a little different. Off the field — and on.

    "Case is a gunslinger," Arizona Cardinals coach Bruce Arians says. "He plays with a lot of confidence."

    Of course that confidence couldn't help Keenum avoid a different kind of introduction in Arizona. On the very first offensive play of the game, Cardinals linebacker John Abraham burst in on Keenum and sack-stripped the second-year quarterback. Matt Shaughnessy scooped up the fumble and returned it six yards for a touchdown.

    Arizona 7, Houston 0. Just 14 seconds of game time gone.

    Keenum bounced back from that introduction too though. He led a touchdown drive minutes later, punctuating it with a pass to Andre Johnson that had tons of zip on it.

    University of Houston president Renu Khator turned to Case Keenum to promote things outside of football.

     
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    O'Brien Talks Tough

    Tough new sheriff: Bill O'Brien sounds like the anti Kubiak, vows to be hard on Texans players

    Chris Baldwin
    Jan 3, 2014 | 1:43 pm
    Tough new sheriff: Bill O'Brien sounds like the anti Kubiak, vows to be hard on Texans players
    Photo by Rob Carr Getty Images
    Bill O'Brien admits he missed the NFL.

    Bill O'Brien certainly hasn't walked timidly into his new job as the head coach/franchise savior of the Houston Texans.

    With large posters of J.J. Watt and Andre Johnson flanking him on either side of an elaborate press conference stage, O'Brien didn't pay homage as much as he demanded a new standard.

    "To me it's about accountability," O'Brien said. "It's about demanding. It's about putting together a fast, physical football team."

    In other words, Mr. Nice Guy went out the window with former Texans coach Gary Kubiak. O'Brien mentioned "accountability" and "demanding" several times in his introductory press conference Friday afternoon at Reliant Stadium. And you can bet the chorus sounded like sweet music to Texans owner Bob McNair.

    CultureMap was the first news outlet anywhere to report that O'Brien was the Texans' top choice to be the team's new coach way back on Dec. 18. This was a McNair driven pick from the beginning and it is the 44-year-old O'Brien's toughness that drew the owner to the former Penn State coach and Bill Belichick assistant.

    "To me it's about accountability. It's about demanding."

    And McNair himself certainly talked tough on introduction day.

    "I'm ready to kick 2013 the hell out the door," McNair said. "Not acceptable. Not what we're going to do in the future."

    McNair went on to talk about O'Brien having shown he's willing to make the hard decisions — something he clearly felt was lacking as the Texans spiraled from Super Bowl schemers into a 2-14 death march in 2013.

    "Some coaches who have been players still think of themselves as players rather than the head of an organization," McNair said. "And have trouble making difficult decisions."

    Kubiak, of course, played quarterback for the Denver Broncos. As for an inability to make tough calls? Just look at how long Kubiak stuck with a flat-lined Matt Schaub and how he kept trying to go back to Schaub even after the Case Keenum call was made.

    O'Brien noted that "there are a lot of good football players on this team." He also declined to take any pressure off himself and describe this makeover of a team with the worst record in the NFL as a rebuilding job.

    "There are a lot of pieces in place here," he said. "It's all about hard work . . . Quick turnaround, rebuilding are labels. I'm not into all that."

    Tom Brady Tough?

    All in all, it's an impressive opening performance for a first-time NFL head coach. O'Brien knows how to command the stage. Texans general manager Rick Smith talked about the new coach's "charisma."

    O'Brien even makes sure to work in the obligatory Texas joke about the cowboy life.

    "Right after this, I'm going to go out and buy my first pair of cowboy boots," he said.

    It's already becoming clear there will be one cowboy in charge of these Texans. One who happens to be a hard-nosed Northeast guy who's probably still most famous for getting into a sideline screaming match with New England Patriots golden boy quarterback Tom Brady.

    "I'm ready to kick 2013 the hell out the door."

    O'Brien downplayed the incident, but it's clearly helped burnish his taskmaster image.

    "You know it's a competitive sports," O'Brien said. "Tom Brady's a great friend. These things happen. The thing that people don't understand is that 30 seconds after it was over, we were sitting together and going over pictures (of game action)."

    The Texans players are clearly intrigued by O'Brien. Veteran center Chris Myers sat amongst the press at the stadium and listened to the new head man.

    There will be a lot more change coming to the stadium. Smith hinted at as much when he noted how the Texans needed a coach who can guide young players.

    It's hard to imagine O'Brien tip toeing around that change. He plans to meet with all the remaining Texans coaches Saturday (as with any head coaching change, it's unlikely many of the current assistants will be kept by O'Brien). He'll tackle the quarterback question later, though it's clear Keenum is still in the picture.

    Almost every new NFL head coach sounds good on introduction day. Especially when the team brings out a marching band for the occasion. But O'Brien sounds tough and no nonsense.

    Just what Bob McNair wanted. This is his call. His makeover. His tough guy.

    Bill O'Brien will not call the Houston Texans a rebuilding team.

    Bill O'Brien presser
      
    Photo by Scott Halleran Getty Images
    Bill O'Brien will not call the Houston Texans a rebuilding team.
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