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    Insider Tips

    Texas' most unlikely tourist destination? Waco — yes, Waco — quietly pushes to become a major getaway lure

    Barbara Kuntz
    Barbara Kuntz
    Oct 8, 2014 | 10:38 am

    Waco is a wonderful place to grow up. Baylor University offers educational and athletic events, the symphony and local community theaters present concerts and plays and Lake Waco provides a weekend place to be for skiing and boating. Getting from one end of town to the other in minutes — even on bicycles — is easy and there are more small-town charms.

    When members of the Waco & The Heart of Texas marketing team came to Houston recently to promote the area as a tourist destination though, I was surprised.

    Pleasantly surprised, that is, as this home of the Baylor Bears has truly grown with attractions that out-of-towners can definitely enjoy. People flock to the 500-plus-acre municipal park and the city's zoo. The property along the Bosque and Brazos rivers is lined with sidewalks stretching from the park to the historic Waco Suspension Bridge (the longest single-span suspension bridge west of the Mississippi when it was built in 1870), creating the city's own Riverwalk.

    Downtown is thriving with shopping and dining. And the opportunities to make this trip a weekend getaway extend to partner cities Bellmead, McGregor and Hewitt.

    As a native Wacoan, I've chosen what I think are the Top 10 reasons to visit Waco on the Brazos. Some suggestions are places that I frequented when young, some have dramatically improved through the years and others are more recent additions. I think you, too, will be surprised at how much Waco has to offer.

    Cameron Park
    I'm sure "Shakespeare in the Park" is still staged in Cameron Park, bringing back memories of my first viewing of A Midsummer Night's Dream there. Cameron Park, as mentioned above, is teaming with activities for walkers to cyclists to nature lovers. Now in this 1910-dedicated natural sanctuary, disc golf courses are at hand, playgrounds abound and water sports like kayaking are available.

    Be sure to hike up (or drive) to Lovers' Leap for incredible vistas of the river below from 100-foot-tall limestone cliffs. You'll be impressed with Cameron Park Zoo, too, designed as a natural habitat for its animal family.

    Balcones Distilling
    Yes, Waco has spirit, not just of the green-and-gold kind. In fact, the distillery (named after the Balcones Fault that runs through the region), was declared winner of Whisky Magazine's 2012 and 2014 Icons of Whisky awards, as well as earning the distinction of being named Craft Whiskey Distillery of the Year. The Waco establishment's products include handmade blue corn whisky; “rumble,” a spirit made from Texas wildflower honey, Mission figs and Demarara sugar; and Balcones Single Malt, a single malt whisky made with traditional ingredients and aged in new ways.

    Balcones Distilling is open by appointment only.

    Brazos Valley Cheese
    Every one of the cheeses from Brazos Valley Cheese is made with raw cow’s milk drawn from the grass-fed cows that graze freely on three local Brazos River Valley dairies. The hard cheeses are aged in an underground cheese cave.

    Sample them all. My favorite: Eden, a brie garnished with a layer of vegetable ash and wrapped in fig leaves grown at the farm.

    The Armstrong Browning Library
    Located on the Baylor University campus, the Armstrong Browning Library is a popular stop for travelers and school groups who are attracted by the love story and poetry of the Brownings or the unique beauty of the grand three-story Italian Renaissance-style building — or both. Sixty-two stained glass windows, black walnut marquetry paneling, intricate ceiling designs and an impressive terrazzo entrance floor also make this library a place to stay awhile.

    Dr Pepper Museum and Free Enterprise Institute
    The 1906 Artesian Manufacturing and Bottling Co. was the first building dedicated to the manufacturing of Dr Pepper. In 1997, it became the largest tribute to the imagination and talent that fueled the soft drink's success.

    Enjoy the displays and listen to commercial jingles that became singable through the years, from Vim, Vigor and Vitality, Drink a Bite to Eat at 10, 2 and 4, I’m a Pepper to Just What the Doctor Ordered. And remember: There is no period in Dr

    Spice Village
    Get ready to shop until you drop at Spice Village, a 30,000-square-foot space housing more than 80 different shops and services under one roof. Find apparel, accessories, home décor and vintage goods, as well as a skin care studio, spray tan parlor and The Olive Branch Express for a bite to eat. You'll discover a whole lot more while strolling through this restored 1908 building.

    Waco Mammoth Site
    The Waco Mammoth Site sits on more than 100 acres of wooded parkland along the Bosque River and provides a glimpse into the lives of Columbian mammoths who walked the area some 65,000 years ago. Using hand tools such as brushes and bamboo scrapers, crews slowly excavated this lost world, uncovering from 1978 to 1990 the fossil remains of these giant creatures. An additional six additional mammoths were excavated later.

    Texas Ranger Hall of Fame and Museum
    Brush up on your history at this state-designated memorial commemorating the service and sacrifices of 30 Texas Rangers who gave their lives in the line of duty or made significant contributions to the development of the service. Inductees are selected by a committee of serving and retired Rangers.

    The Rangers, who have protected the people of Texas since 1823, have been called one of the most effective investigative law enforcement agencies in the world.

    Homestead Traditional Crafts Village
    Residents of this 510-acre community welcome visitors year-round to visit the shops of the craft village, watch craftsmen and craftsmen at work and even attend classes to learn a skill. Enjoy a homemade meal at Cafe Homestead with baked goods to purchase. Inside The Barn, you'll find for sale handcrafted furniture and accessories plus hundreds of one-of-a-kind heirloom gift items.

    And West, Texas, is just up Interstate 45 a bit for the most authentic kolaches made in the town's Czech family-owned bakeries — and the giant WestFest celebration held every Labor Day weekend, too.

    McLane Stadium
    Finished just in time for the Fighting Baylor Bears' 2014 football season, McLane Stadium welcomes not only students with its on-campus location but football fans from across the country. Get ready to join the crowds raising their bear claws into the air and roaring "Sic 'em Bears" in this state-of-the-art facility.

    Balcones Distillery.

    Balcones Distillery whiskey
    Photo courtesy of Balcones
    Balcones Distillery.
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    Now hear this

    New Texas museum shines spotlight on Tejano music history

    Edmond Ortiz
    Dec 18, 2025 | 11:30 am
    Totally Tejano Hall of Fame and Museum, San Antonio, tejano music
    Photo by Edmond Ortiz
    Roger Hernandez serves as board president of the Totally Tejano Hall of Fame and Museum.

    For a city that proudly calls itself the capital of Tejano music, San Antonio has long been missing a permanent place to honor the genre’s pioneers and preserve its history. That gap officially closed In December with the opening of the Totally Tejano Hall of Fame and Museum at 1414 Fredericksburg Rd.

    The music couldn’t have found a better steward than its founder and board president. Roger Hernandez has had his finger on the pulse of Tejano music for decades. His company, En Caliente Productions, has provided a platform for countless performing artists and songwriters in Tejano, conjunto, and regional Mexican music since 1982.

    Hernandez says his wife, who ran a shop at Market Square years ago, would often get questions from visitors about the location of a physical Tejano music museum, a thing that simply did not exist. In 2022, he banded together with friends, family, and other local Tejano music supporters to make the nonprofit Hall of Fame a reality.

    “I decided I've been in the music scene for over 40 years, it's time to do a museum,” Hernandez recalls.

    Hernandez says a brick-and-mortar Tejano music museum has long been needed to remember musical acts and other individuals who grew the genre across Texas and northern Mexico, especially those who are aging. Recently, the community lost famed Tejano music producer Manny Guerra and Abraham Quintanilla, the renowned Tejano singer/songwriter and father of the late superstar Selena Quintanilla-Perez. Both deaths occurred roughly one week after the Totally Tejano museum opened to the public.

    “They're all dying. They're all getting older, and we need to acknowledge all these people,” Hernandez says.

    The Totally Tejano Museum — named after Hernandez’s Totally Tejano Television Roku streaming — has 5,000 square feet of space packed with plaques, photos, promotional posters, musical instruments, and other memorabilia honoring the pioneers and stars of the beloved genre. Mannequins wear stage outfits from icons like Laura Canales and Flaco Jimenez, and a wall of photos remembers late greats. Totally Tejano Television plays legendary performances on a loop, bringing the exhibits to life.

    Totally Tejano Hall of Fame and Museum, San Antonio, Tejano music The newly opened Totally Tejano Hall of Fame and Museum includes a growing collection of memorabilia. Photo by Edmond Ortiz

    Hernandez says the museum will soon welcome permanent and rotating exhibits, including traveling shows, a Hall of Fame section, and an area paying homage to Chicano music crossovers, such as the late Johnny Rodriguez, the South Texas singer-songwriter who blended country with Tex-Mex music. Plans call for the organization to hold its inaugural Hall of Fame induction in February 2026.

    Eventually, a 2,000 square feet back room will be converted into additional display space and host industry gatherings, community symposiums, and record and video release parties. The museum also plans to add a gift and record shop and a music learning room where visitors can listen to early Tejano music and browse archival photos. Hernandez is already talking with local school districts about educational field trips.

    Much like Tejano itself, the museum is a grassroots production. Hernandez and fellow board members have used their own money to rent, renovate, develop, and maintain the museum space. The board also leads the selection of the Hall of Fame honorees and curates the exhibits.

    Hernandez has been heartened by the museum’s reception, both from media outlets and music fans around Texas and beyond.

    “We had a radio station come in this morning from Houston to interview us,” he says. “People have come in from Lubbock, Texas. We have had people from Midland, Texas. We have another person who emailed us who’s coming in from New York. People are learning all about us.”

    That includes many of the musicians who helped shape the genre. Johnny Hernandez, Sunny Ozuna, Elida Reyna, and Danny Martinez from Danny and The Tejanos are among the luminaries who have already graced the halls.

    The Totally Tejano Hall of Fame and Museum is now open 10 am-6 pm, Tuesday-Sunday, and closed Monday. Admission is free, but donations are encouraged. Fans can call 210-314-1310 for more information.


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