We all scream for....
Uber plans major ice cream offensive to show how cool car-hire app is
Even though Uber hasn't made it to Houston permanently, the folks at the popular car-hire app will be roaming downtown, Midtown and the Galleria area Friday (July 19) to deliver ice cream to those who contact the company via its app.
In a press release, the company explained how the ice cream delivery will work:
- From 11 a.m. to 6 p.m. on Friday, you’ll be able to request an ice cream truck to your location via the “Ice Cream” option in the Uber app.
- To request an ice cream truck, move your slider to the cone, set your location, and tap to confirm your request for some scoops.
- Once your request is confirmed, you’ll see your truck approaching on the map.
- For $10, your ice cream truck will arrive minutes later, bringing a bundle of summer treats to you and 3 of your friends while showering you with sweet Uber swag including tank tops, shades, stickers, and more. (It's charged to your credit card.)
- Demand will be high and it might take a few tries, so if your request doesn’t go through at first, keep trying! We’ll be delivering as much ice cream as we can.
Houston is one of 30 cities around the world where Uber is delivering ice cream on Friday. The inclusion of the Bayou City seems to be part of Uber's campaign to convince Houston city council members to change laws to allow it to operate in Houston. The company says that nearly 3,000 Houstonians have signed a petition asking Mayor Annise Parker and the city council to bring Uber to Houston.
The changes are opposed Yellow Cab and other taxi companies.
Eater reports that Eatsie Boys will participate in the promotion and "will be delivering their "frozen awesome" wherever Uber sends them," according to Eatsie Boys co-owner Ryan Soroka.
See the Uber ice cream video: