Kendra Scott is bringing Western flair to Houston with the grand opening of the first Yellow Rose by Kendra Scott in the Heights. This concept is an extension of the jewelry designer's beloved brand, featuring a stylish mix of Western-inspired jewelry, hats, boots, bags, apparel, and accessories.

Since launching the brand extension in 2023 with a flagship store in Austin, Scott has made a move to complete the Texas trifecta by opening Yellow Rose stores in Dallas and Houston. The Heights Mercantile location, which opens on Friday, February 21, marks the brand's third Yellow Rose outpost and 150th store. Scott moved to the Houston area as a teenager, making the Bayou City a meaningful part of her journey.

"The Houston community is incredibly special to me, and I couldn't be more excited to bring Yellow Rose by Kendra Scott to the Heights," said Scott in a statement.

The latest outpost features both rugged and romantic decor inspired by life on a ranch. The store is curated to give shoppers a one-of-a-kind experience and showcase Scott's love of Texas. Much of the decor comes from Scott's personal finds, including an antique jewelry case and horse stools from Round Top. Large, colorful rugs, pillows, and framed art give the space a cozy, lived-in feel. A custom mural installation by artist Kyle Bunting welcomes guests as they enter, and a neon sign by Neon Jungle adds to the fun vibe.

Much of the decor in the Heights store, including these horse stools, are sourced from Kendra Scott's Round Top finds. Photo by Divya Pande

With Yellow Rose, Scott has strived to put a modern and eclectic twist on Western wear. A portion of proceeds from every purchase of Yellow Rose by Kendra Scott is donated to Nest's Women of the West fund that provides mentorship, coaching, funding, and peer support for the next generation of U.S. artisans, makers, and entrepreneurs in the American West.

In addition to the Yellow Rose brand, the outpost features a carefully curated range of products, including Yellow Rose x Wrangler Denim, Arloom, HBarC, Three Sons, Daydreamer, Juan Antonio Leather, Calyton & Crume.

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Yellow Rose by Kendra Scott Houston; 642 Yale St., 77007; Monday – Saturday 10am -7pm, Sunday 11am-6pm.

  

Photo by Douglas Friedman

Yellow Rose by Kendra Scott has opened in Heights Mercantile.