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    Houston's New Slogan

    Houston's not hot! Fancy new slogan touts cool city's unlimited possibilities

    Clifford Pugh
    Jun 3, 2014 | 6:43 pm
    Houston's not hot! Fancy new slogan touts cool city's unlimited possibilities
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    Officials from the Greater Houston Partnership unveiled the latest slogan in a seemingly never-ending campaign to change the city's image.

    Get ready for "Houston: The City With No Limits."

    Houston Texans president Jamey Rootes and GHP chairman Paul Hobby presented a slick video detailing the new campaign on a massive screen in NRG Stadium Tuesday afternoon. Afterwards, Rootes urged the 200 or so city leaders and media representatives to spread the word about what a cool city Houston is.

    "We're tropical — not hot," Rootes said emphatically, noting that the average temperature is six degrees cooler here than Miami.

    "We're tropical — not hot," Rootes said emphatically, noting that the average temperature is six degrees cooler here than Miami.

    The new slogan and accompanying campaign are the result of a 14-month effort involving a 35-member task force of business leaders, voluminous research (with extensive surveys of 500 people) and test marketing to hatch the latest plan to reshape perceptions of the fourth largest city as a great place to live and work.

    Cindy Marion, CEO of Houston-based MMI Agency, which conducted extensive market research on the subject and has crafted a branding campaign with Austin-based Avalanche Consulting, said the data shows that Houstonians invariably say they love living here and the unlimited possibilities the city offers.

    "The perception doesn't meet reality," Rootes said. "We are going to do something about it. If not us, who? If not now, when?"

    A 30-second video, set to the tune of the current hit "Best Day of My Life," emphasizes the slogan with smiling Houstonians dancing amid the city's skyline and landmarks.

    Ad campaign planned

    The partnership plans to spend $12 million over the next four years, using private funds, to tout the image-changing campaign. For the rest of this year, the emphasis will be on social media — the web site is thecitywithnolimits.com and hashtag is #HoustonNoLimits — with plans in 2015 to target advertising to college graduates looking for high-paying jobs in the energy sector as well as a more general ad campaign in major markets.

    "We don't have to mislead or stretch the truth about the message. The reality of Houston as a place to live is so phenomenally high."

    But after the noticeable failure of previous slogans — past clunkers include "Houston's Hot," "Expect the Unexpected" and "Houston Proud" — will prospects for the newest slogan be any different? Marion said the campaign has tested well with its target audience and the city has noticeable changed in the past decade.

    "We're at a point where Houstonians really want to get the story told about how great Houston is," she said. "Houston is more cosmopolitan, more dynamic, more sophisticated, more entertainment-oriented, more well-rounded, more diverse...We don't have to mislead or stretch the truth about the message. The reality of Houston as a place to live is so phenomenally high. It's a fun place to live."

    One questioner at a press conference wondered if the new slogan had an oblique reference to Houston's no-zoning policies. Marion said that might be one of the elements inferred but it wasn't intentional. "Mostly (the slogan) is about the unlimited opportunity to do things that can't be done elsewhere," she said.

    And, she insisted, there is no swipe — intentional or not — at Austin City Limits. "That didn't even come up in the creative brainstorm at all," she said.

    The new slogan was unveiled on the big screen at NRG Stadium.

    Greater Houston Partnership City with no limits campaign video
      
    Photo by Nicole Appleby
    The new slogan was unveiled on the big screen at NRG Stadium.
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    news/city-life

    telling stories

    Black-owned Houston bookstore opens new home in historic Third Ward space

    Craig D. Lindsey
    May 13, 2025 | 2:45 pm
    Kindred Stories bookshore Eldorado Ballroom
    Photo by Craig D. Lindsey
    Kindred Stories has moved to its new location.

    Even though its grand reopening will be held this Saturday, May 17, Third Ward bookstore Kindred Stories has already begun a soft opening at its new location inside the Eldorado Ballroom at 2310 Elgin Street.

    Since September 2021, the Black-owned bookstore was located on Stuart St., one of many businesses that came to life thanks to Project Row Houses’ Incubation Program. Last year, the nonprofit informed Kindred and the other business that they had to vacate their premises at the end of this month to allow new businesses to occupy the spaces.

    Thankfully, Kindred already had its eye on the Eldorado location, next to neighborhood eatery The Rado Market (which has a collection of cookbooks curated by Kindred). It’s a space previously held by Hogan Brown Gallery, which abruptly closed in December. “I had caught wind that this space might be available,” Kindred founder/owner Terri Hamm tells CultureMap.

    Hamm turned the moving process into a fun little event for her and her loyal customers. “Last Tuesday, we invited about 20 of our top community members that, you know, are always in the store and have really supported us all of the year,” she says. “We packed up all the books in the space in an hour and, then, we moved everything in an hour. So it was like the beautiful way to close out that space in the midst of the community that has really supported us throughout three-and-a-half years there. And we spent the last four days kind of unboxing and just getting all set up.”

    Hamm says the new location is certainly roomier (around 1200 square feet) than their previous spot, which was only 450 square feet.

    “There's more room to just spend time in the store,” she says. “I feel like that's the ideal bookstore experience, when you can go in and really take your time. I feel like in the other space, it was so small, people kind of felt like they were in a rush.”

    Although Kindred is open and ready to welcome anyone looking for Black-and-proud literature, Hamm insists they’re only 90 percent done. More light fixtures need to be installed. Plants and furniture have to be brought. They even have custom-made wallpaper that needs to be installed.

    “So, we have a few little things that need to happen,” says Hamm, “And, then, I feel like the space will be really, really ready – probably in another six months.”

    In the meantime, it’s business as usual. This month’s calendar of events includes various appearances from authors as well as a couple of book clubs. Hamm is looking forward to new bookworms coming in and discovering what Kindred Stories has to offer.

    “The bestsellers are selling,” she says, “But I feel like, in this space, people are going to get to discover a lot of under-the-radar titles, just because there's more space to see the books and explore.”

    kindred storieseldorado ballroomshoppingbooksbookstoresopenings
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