One of Houston’s favorite summer parties aspires to be even better in 2025. White Linen Night aims to build on the success of the 2024 event with faster admission, more amenities, and a dedicated VIP section.

Held annually on the first Saturday in August — this year that’s Saturday, August 2 — White Linen Night came to Houston from New Orleans. Although it now takes place throughout the neighborhood, its roots have always been on 19th Street, where the nonprofit 19th Street Merchants Association established the event after Hurricane Katrina. As part of the evening, the street is closed off to vehicular traffic which allows people to walk freely among their friends and neighbors. The overwhelming majority of attendees dress in the spirit of the event’s name by wearing white (it’s also cooling in the summer heat).

Last year, for the first time ever, the merchants association charged those attending the 19th Street party a $10 admission fee. The money paid for better security, a deep clean both before and after the event, and festive Christmas decorations for the association’s members. Given its success, the fee is back at the same $10 price for 2025 ($15 after July 31).

“We learned that people are still incredibly eager to support our local businesses and artisans, even when there is a small fee to attend,” Coryne Rich, secretary of the 19th Street Merchants Association, tells CultureMap. “It was inspiring to see the community come out in droves, especially during what is traditionally a slower time of year. Charging for entry also gave us the opportunity to enhance the event in meaningful ways, adding value for both attendees and merchants.”

For 2025, the association is installing a dedicated wifi network to improve the entry process. More notably, attendees have a new VIP ticket option. Priced at $60, it comes with access to a VIP section with seating, dedicated restrooms, a cooling station, and two bars.

“We added a VIP section this year to expand on the offerings of White Linen Night and to provide a more exclusive experience for those looking to enjoy the event in a different way,” Rich explains. “[It will be] a perfect space for guests to relax and immerse themselves in the atmosphere while also supporting the local businesses in the Heights.”

Other elements of the evening remained unchanged. The street’s merchants will open their doors to the community. Area restaurants will offer food and drink specials. Local musicians will perform throughout the evening.

To be clear, White Linen Night events held in other parts of the Heights, such as on White Oak, are not connected to the 19th Street Merchants Association. They may or may not charge fees of their own.

“While organizing White Linen Night takes a lot of work, the reward of seeing people in their white attire, enjoying an evening of community celebration, and supporting small businesses is always the best part,” Rich adds. “It’s a time for all of us to celebrate the unique culture of the Heights, and we can’t wait to experience it all over again this year.”

For tickets and more information, visit the White Linen Night on 19th Street website at wlnon19th.com.