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    More Music Madness

    Maroon 5 thrills gigantic Madness crowd, but even those who didn't get in had a lot fun

    Reid Schroder
    Reid Schroder
    Apr 4, 2016 | 6:05 am

    Maybe it was all of the media hype from Saturday’s March Madness Musical Festival with Kendrick Lamar, the lack of NCAA basketball, or just the picture-perfect Houston weather, but downtown Houston was absolutely electric with energy on Sunday.

    The schedule for the free Capital One Jam Fest at Discovery Green started at 3:45 pm and I arrived around 2:45, but the line to get inside was already at a two-hour wait. The fire marshal declared the grounds to be at capacity around 5, so if I would have waited it out in line with my non-press credentialed cohort, there’s a chance we wouldn’t have made it in at all.

    Knowing a gate closure following a long wait in line was a very real possibility, I decided the afternoon would be better spent meeting as many visitors as I could find around some of my favorite downtown hangouts. The popular idea in this situation was to quickly cut losses and head on foot to EaDo or travel the METRO rail along Main Street where a row of spacious bars await, and that’s exactly what a lot of people did.

    It didn’t take long to find North Carolina and Villanova fans out and about celebrating Saturday's wins around downtown, and more than a few Syracuse and Oklahoma supporters came out to play as well. If these fans were expecting a party, they certainly didn’t need to be inside the music festival to find it, although Maroon 5 did put on quite the show. (More about that later.)

    At Lucky’s Pub, I spoke to a handful of OU fans who were staying in hotels as far away as Galveston. At Neil’s Bahr I witnesses a heartwarming exchange of camaraderie on the patio between UNC and Villanova fans over a round of Shiner Bocks. At Frank’s Pizza I saw some fans in Syracuse shirts cheering on the Mets, who opened up the 2016 MLB season against The Royals. I guess those Syracuse fans needed a little baseball optimism to take their mind off of last night’s loss.

    Those who did decide to wait out the lines and get into the March Madness Music Festival before the gates closed surely weren’t disappointed once they got in. How could anyone care about a long wait when Pitbull and Flo Rida, two energetic acts who have had Houston’s number for a while now, are giving it all they’ve got on a sunny afternoon?

    Thankfully, the powers that be at the entrance gate turned a blind eye to my partner-in-crime when I flashed my media credential around 8 pm to catch Maroon 5’s festival-closing set.

    What a set full of hits it was.

    Embed from Getty Images

    Singer Adam Levine wasted no time giving his fans what they came for, opening with “Animal,” which was broadcast live on TBS as part of the iHeart Radio Music Awards. He then spent the rest of the set delivering hit after hit while the crowd sang along to every word. If it’s a Maroon 5 song and you can name it, Levine sang it.

    “Moves Like Jagger,” “Harder to Breathe,” “Payphone” and many more were as danceable as ever, giving the crowd ample opportunity to take advantage of the opportunity to move, even though they there was hardly any room. Levine was having a lot of fun with the crowd throughout the show. “We’re on the Internet right now!,” he exclaimed (referencing the live streaming of the show via the March Madness website), “Don’t do anything stupid.”

    The crowd happily abided, even the hundreds listening in the streets far away from center stage. How’s that for a good time?

    The ferris wheel was a photogenic focal point of the March Madness Music Festival.

    March Madness Music Festival ferris wheel
    Photo by Killy
    The ferris wheel was a photogenic focal point of the March Madness Music Festival.
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    news/entertainment
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    In the spotlight

    Houston reels in new rank among 10 best cities for filmmakers in 2026

    Amber Heckler
    Feb 27, 2026 | 4:00 pm
    Filmmaking, best cities for filmmakers
    Photo by Kyle Loftus on Unsplash
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    Houston has just snapped up new recognition as the No. 10 best place to live and work as a filmmaker in North America, according to MovieMaker Magazine's annual report, "The Best Places to Live and Work as a Moviemaker in 2026."

    The Bayou City has made improvements after ranking 12th in the magazine's 2025 list.

    The annual list ranks the best cities in the U.S. and Canada for individuals to live while working in the film industry, based on production spending, tax incentives, cost of living, the prevalence of "local film scenes," and additional factors. The list is divided into two categories: 25 big cities and 10 smaller cities or towns.

    The spotlighted cities are the places where the publication believes filmmakers "have the best chance of both succeeding in the famously difficult entertainment industry, and making [their] own art."

    For up-and-coming filmmakers that want to live in Texas, MovieMaker says doing it in Houston is "more sustainable than ever" thanks to incentives like the Texas Moving Image Industry Incentive Program, which increased its production grant rebate from 22.5 percent to up to 31 percent for qualified in-state spending. The report also said Houston has an "arms-wide-open" approach for filmmakers.

    "As the biggest city in Texas, and fourth biggest city in America, Houston has nearly every type of location, from cityscapes to piney woods to rolling hills to nearby farmland," the report said. "It’s close to Galveston Island and the Gulf of Mexico, and car commercials love the absence of billboard advertising."

    MovieMaker also highlighted Houston's diversity, its low cost of living compared to the national average, and its local festivals like the Houston Cinema Arts Festival and Houston Latino Film Festival.

    "The city has enough film crew for two to three sizable features, and recent shoots have included the thrillers Eleven Days, with Taylor Kitsch, and A Love, from director Courtney Glaude, Tyler Perry Studios’ executive creator of Scripted and Unscripted," the report said. "Houston is also notable for a strong contingent of films with budgets under $1 million."

    Elsewhere in Texas, Austin ranked as the No. 5 best place to live and work as a filmmaker in North America. Dallas ranked seventh, while neighboring Fort Worth ranked 12th. San Antonio appeared as No. 14, and El Paso landed 25th on the list.

    filmmakingmoviemaker magazinerankingscity lifeentertainmenthouston
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