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    The Big Picture

    Sunlight on paper: Monumental exhibit showcases John Singer Sargent's watercolor paintings

    Tarra Gaines
    Mar 9, 2014 | 12:15 pm

    John Singer Sargent achieved world renown in the late 19th century as a portrait painter, perhaps the greatest portrait painter of that era. But according to Museum of Fine Arts, Houston director Gary Tinterow, watercolors were his private work, “ to exercise his eye and to practice his hand,” and that private work would make him into “one of the greatest watercolorist who has ever lived.”

    Sargent wanted those watercolors to remain private, but was later convinced to show his these paintings in two exhibitions in New York, one in 1909 the other in 1912. The entirety of the 1909 exhibition was purchased by the Brooklyn Museum. The watercolors in the 1912 show went to the Museum of Fine Arts, Boston.

    “Houston private collectors have more works by Sargent than private collectors in any other city in America.”

    Now a hundred years later the two collections have finally been brought together for one monumental exhibition, John Singer Sargent: The Watercolors, and the Museum of Fine Arts, Houston is the only other institution, alongside Brooklyn and Boston to present it.

    Why Houston? Well, Tinterow believes it’s comes down to Houstonians’ affinity for Sargent.

    “There’s a reason why our colleagues in Boston and Brooklyn proposed that this exhibition should come to Houston — they could have sent it anywhere they wanted — and that’s because they recognized that Houston has a long history of appreciating Sargent’s work,” explained Tinterow, also noting “Houston private collectors have more works by Sargent than private collectors in any other city in America.”

    Mastery of water and paint

    The exhibition of over 90 watercolors and a few select oils has been organized around themes and motifs that Sargent came back to again and again throughout this period. Viewers of the exhibition may find themselves wandering through galleries filled with Italian gardens, Venetian waterways, reclining figures, and Alpine summer landscapes without ever noticing which museum owns which painting. Instead, the focus will perhaps always stay on Sargent’s mastery of water and paint to recreate sunlight on paper.

    There are two exceptions to the mixed organization of the exhibition. The second gallery is filled with paintings from Brooklyn’s collection which Sargent painted of the Bedouin people during his time in the Ottoman Levant, which at the time encompassed Jerusalem, Beirut and Syria. It might be at touch ironic that Brooklyn should have purchased these paints as Sargent’s trip the region was to do research for the commissioned large mural cycle Triumph of Religion for the Boston Public Library.

    Far removed from the lush greens of Florentine gardens or watery beauty of Venice, the paintings from the marble quarries of Carrara become the ultimate study of white on white.

    According to Erica Hirschler, Croll Senior Curator of American Paintings, Art of the Americas, Museum of Fine Arts, Boston, Sargent became fascinated by the Bedouin, and we can see from the intimacy of the paintings that they were also fascinated by him, allowing him into their encampments where Sargent could depict with watercolor their lives in sunlight and shade.

    Near the end of the exhibition, are a set of watercolors Sargent painted specifically for the 1912 exhibition which went to the Museum of Fine Arts, Boston. Far removed from the lush greens of Florentine gardens or watery beauty of Venice, the paintings from the marble quarries of Carrara become the ultimate study of white on white, and light on white stone, so much so that portions of the works move into the abstract.

    On an preview walkthrough of the exhibition, Hirschler highlighted the unconventional angles and and croppings found in many of the watercolors. Whether it be the cliffs of marble in Carrara or the side views of Santa Maria Della Salute in Venice, Sargent depicts light hitting only a fragment of an object or space so that viewers seldom see the entire structure or landscape in one piece.

    Hirschler believes this to be a very modern, 20th century way of looking at the world. Only by looking at the works together do we get the whole picture.

    Thanks to John Singer Sargent: The Watercolors, we now can.

    The exhibition is on view until May 28 at the Museum of Fine Arts, Houston.

    John Singer Sargent, Simplon Pass: Reading, c. 1911, opaque and translucent watercolor and wax resist with graphite underdrawing, Museum of Fine Arts, Boston, The Hayden Collection, Charles Henry Hayden Fund.

    MFAH John Singer Sargent March 2014 Simplon Pass Reading
    Photo courtesy of © 2013 Museum of Fine Arts, Boston
    John Singer Sargent, Simplon Pass: Reading, c. 1911, opaque and translucent watercolor and wax resist with graphite underdrawing, Museum of Fine Arts, Boston, The Hayden Collection, Charles Henry Hayden Fund.
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    building ballet's brand

    Houston Ballet recruits ex-Netflix exec to serve as first-ever CMO

    Holly Beretto
    Jan 15, 2026 | 9:45 am
    Adama Sall headshot
    Photo by Grace Hwang
    Adama Sall starts as the Houston Ballet's first-ever chief marketing officer on January 26, 2026.

    The Houston Ballet announced it has hired Adama Sall as the organization’s first-ever chief marketing officer.

    Sall, who starts her tenure with the Ballet on January 26, will oversee all marketing and brand strategy as part of the executive leadership team. Sall brings more than 20 years of experience building global, culturally influential brands to this newly created role.

    “Having worked with the best and the brightest, Adama is passionate about what Houston Ballet is set to accomplish, including building a brand that feels essential, modern, and deeply integrated into people’s lives,” executive director Sonja Kostich said in a statement. “We are focused on aligning how we show up across ticketing, digital platforms, public relations, events, education, and community engagement — so that every touchpoint tells a cohesive, compelling story. This is not about following traditional ballet marketing playbooks, this is a rare opportunity to shape the identity of an already stable, well-resourced organization and bring fresh creative energy to an institution poised for reinvention. We are thrilled to have her joining us at this pivotal moment for the Company’s growth.”

    Sall is excited for what comes next.

    “Sonja's vision for elevating Houston Ballet into a global cultural force resonates,” Sall tells CultureMap. “It reflects the kind of bold ambition I grew up with in advertising: building iconic brands, reshaping categories and setting aspirations that inspire not just an entire organization, but the culture at large.”

    Throughout her career, Sall has worked with both top creative agencies and held in-house leadership roles at some of the most innovative, culture-shaping companies in the country. She is known for collaborating with deeply creative teams and partners who are ready to think differently, and for translating big, imaginative ideas into scalable strategies. She has partnered with leading agencies including Mekanism, Ogilvy & Mather, BBDO, McCann, TBWA\Chiat\Day, and R/GA, and has led brand strategy for some of the world’s most recognized companies, including Disney, Coca-Cola, HBO, Gap, Peloton, Starbucks, Ben & Jerry’s, Samsung, Jeep, Nasdaq, HP, GE Appliances, and UPS.

    During her time as director of global brand strategy at Netflix, she helped create brands that maintained consistency in different mediums worldwide. That worked is credited with helping the streaming platform drive "global cultural conversation," according to press materials.

    “Arts marketing is similar to my work in entertainment at Netflix,” she said, explaining how marketing an organization like the Ballet can be unique. “We weren't just selling a product or a service. The marketing was centered on building meaning, emotion and cultural value. In the arts, brand doesn't just support the mission, it is the mission made visible. At its best, arts marketing invites people into something that matters, amplifying artistic intent.”

    As chief marketing officer, Adama will develop integrated marketing campaigns that elevate Houston Ballet locally, nationally, and globally. She will oversee digital, social, content creation, public relations, and brand storytelling, all designed to raise Houston Ballet's profile and make a compelling cultural case for ballet overall.

    “I'm eager to dive in,” Sall said. “One of my favorite parts of brand strategy is listening and learning, then translating those insights into a fresh perspective that inspires people to see ballet in a new light. Houston Ballet is a powerhouse, and I can't wait for more people to discover it.”

    Sall holds a degree in Cultural Anthropology from Columbia University and is a longtime mentor, educator, and advocate for diversity in the creative industries.

    In a press release announcing her appointment the Ballet noted that Sall’s hiring reflects a continued evolution toward a more integrated, future-facing approach to the Ballet’s brand and audience engagement.

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