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    irv would be proud

    Iconic Houston jewelry store unveils plans for dazzling renovations

    Steven Devadanam
    Feb 11, 2022 | 6:30 pm
    The sleek new IW Marks showroom.
    The sleek new IW Marks showroom.
    Rendering courtesy of Identity Architects

    For 44 years, Houstonians have flocked to the iconic Bellaire jewelry purveyor I W Marks Jewelers in search of fine jewelry, luxury timepieces, and personalized, hyper-attentive service. The local mainstay at 3841 Bellaire Blvd. has been a timeless symbol of elegance, as familiar as the cherished commercials starring charming founder, Irv Marks.

    But, like the exquisite hands of a Franck Muller watch, time moves on — and the store is following suit. Owner Brad Marks (son of the beloved Irv), has announced plans to completely renovate the familiar, 7,500 square-foot space. The new boutique will feature striking chandeliers, a bright, stone floor, sleek display cases, modern furnishings, and a wide, open feel.

    This new look, courtesy of Houston-based Identity Architects, will also feature a bar, a private viewing room, and seating lounge. Plans call for the makeover to be complete by fall, according to Marks.

    “The whole thought pattern is, retail jewelry is changing,” Marks tells CultureMap. “How is it changing? Now the customers and the staff are together; customers can walk up and look at things on the wall. It’s not, ‘I’m the salesperson and you’re the customer.’ Now, we’re friends, and it’s, ‘let’s look at some rings and watches.’”

    With these dramatic changes, one wonders what the dear Irv would think. “It’s funny you would ask that,” says Marks. “One thing my Dad always said is, ‘you have to evolve and if you don’t evolve, you’re not going to survive.’ He would love this look.”

    To complement the renovations, Marks is adding a host of new luxe brands including Michael M, Konstantino, Memoire and Lashbrook, and watch makers Franck Muller, Carl F. Bucherer, Angelus, and Oris.

    While updates are nothing new (the most recent was in 2017), this is by far the most ambitious makeover for Brad Marks, who took over the family business in 2008 (40 years after Irv launched the 500-square-foot store). He and wife Joanna have become staples in the Houston philanthropic scene, careful stewards of the Marks legacy and patrons of firefighters, first responders, and more.

    In order to make way for new shipments, Marks is offering a 70-percent-off sale on select and favorite brands. (Perfect timing for Valentine’s Day, one might note.) True to the service-first approach, Marks is ensuring the store stays open during the renovations and says he’s excited about the updates, which are aimed at the customer experience.

    “We want the customers to feel at home and that they’re family,” he says. “Without the customers, we don’t have a store.”

    Brad and Joanna Marks.

    Team Up for Kids and K9s Astros Tootsies Brad Marks Joanna Marks
    Photo by Daniel Ortiz
    Brad and Joanna Marks.
    jewelryluxury
    news/fashion

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    CLOSET CLEANSE

    6 Houston style pros dish on what fashion trends to keep, store, or donate

    Gabi De la Rosa
    Jan 12, 2026 | 11:30 am
    Legado x Beatriz Gomez
    Photo courtesy of South to North/Instagram
    Bold accessories and statement handbags are just two of the recommendations from Houston's most stylish tastemakers.

    If Houston closets could talk, they would be begging for a little breathing room in 2026. With the goal of a wardrobe that feels up-to-date, personal, and very wearable, chasing microtrends is a thing of the past, while editing with purpose is definitely en vogue.

    To help separate the one-hit wonders from the wardrobe staples, we've sought advice from some of Houston's most plugged-in style makers on their keep, store, and donate lists. Their recommendations cover voluminous silhouettes, bold accessories, and a collective agreement that some trends have officially overstayed their warm Bayou City welcome. This fashionable group offers a clear and very stylish path forward for the year ahead.

    Luisa Babarczy, Co-Founder of South to North

    Keep: We’ll continue to see volume in bottoms as a leading trend in 2026: Balloon pants, barrel denim, and wide leg pants.

    Store: Ultra-minimal jewelry is taking a back seat, and this year is all about maximalist, bold statement pieces, including brooches, chunky layered necklaces, oversized rings, and stacked bangles. Minimal jewelry will always circle back because it’s a timeless aesthetic, but for now, the mood has definitely shifted toward volume and personality.

    Donate: Ultra-micro handbags. Although they were a major trend in 2025, 2026 is shifting toward medium and larger handbags that balance practicality with style. Pieces that comfortably fit everyday essentials while still feeling fashion-forward and event-ready.

    Lindsay Curtis and Elin Jackson, Owners of Golden

    Keep: Invest in button-down tailored shirts like Frank & Eileen classics, the COH Kayla shirt, and Secular Rene. You can’t go wrong with colors like white, blue, or pastels.

    Store: A must to look like you're updated is storing bulky sneakers and switching to sneakerinas.

    Donate: Save barrel jeans and coated jeans for winter and switch to new spring denim styles like Frame slim palazzo with the front pocket or Rag & Bone Miramar joggers with a stripe.

    Chloe Dao, Founder of Chloe Dao

    Keep: First and foremost, I don’t really believe there’s one dominant trend anymore. Over the past few years, style has become much more individual, influenced by a wide range of platforms and sources of inspiration. Because of that, I always recommend keeping well-tailored pieces. Great tailoring never goes out of style. If you have a jacket that makes you feel polished and confident, always keep it — never give it away. Get it tailored and get the fit right. Especially with a jacket, it’s instant polish.

    Store: I think fitted/skinny jeans are worth storing. They may not be the most on-trend right now, since barrel-leg and wider styles are more popular, but I truly believe they’ll come back. Straight-leg or slightly fitted jeans always look polished when styled properly.

    Donate: Donate low-rise jeans or give them to your daughters. This style is coming back, but unless you have the body of a gym bunny or a rock star, they are brutal. Also, donate Labubus. I personally think they are hideous and such a trend.

    Thy Mitchell, Founder of Foreign Fare

    Keep: A tailored, elevated travel set. Polished matching tops and bottoms in breathable, wrinkle-resistant fabrics are versatile, flattering, and effortless. They work as well on a flight as they do at a meeting, dinner, or running errands.

    Store: Slim-cut denim. Taking a pause as relaxed silhouettes lead, but they will return because they are a sleek, boot-friendly staple.

    Donate: Logo overload. For me, when the branding is louder than the design, it usually doesn’t stand the test of time.

    Paulina Padilla, Wardrobe Stylist and Fashion Consultant

    Keep: Accessories. Keep any accessory with a special detail or one of a kind, whether it’s a fringe jacket, a sparkly brooch to pin on a blazer, a unique evening bag, a cool scarf to wrap around your waist, or throw over your shoulders. These are great pieces to instantly elevate a simple outfit. Carefully edit your accessories because they complete the look.

    Store: Sadly, a peplum or bubble hem. I love them, but they unfortunately come and go. Asymmetrical hemlines are replacing them for the moment. Hang on to them, though, because these cuties will come back.

    Donate: Toss overly distressed denim. I’ve been styling my clients in clean denim for the last few years, so it’s refreshing to see this trend leave. Clean washes just look more expensive and are 100 percent more chic, polished, and effortless.

    Elaine Turner, Founder of Edit by Elaine Turner

    Keep: A classic pleated midi skirt. The midi skirt has been a strong statement in fashion for a few seasons now, and I feel it has become just as important as your favorite go-to dress. Midi skirts also give you the opportunity to mix and match and create your individual statement through layering.

    Store: I always recommend holding on to treasured accessory pieces that evoke a sense of ladylike nostalgia. A top-handle bag that has been passed down by your mother or grandmother, an antique brooch, or your favorite, classic silk scarf — these timeless accessories never truly go out of style and deserve a permanent place in your wardrobe. Not only do they carry sentimental value, but we’re also seeing many of these elements re-emerge on the runways this season, styled in fresh, modern ways.

    Donate: Overly distressed denim, especially exaggerated styles with heavy rips and slashes, are best left behind. These pieces were very much tied to a specific moment and don’t translate well into the more refined, intentional direction fashion is moving toward.

    chloe daosouth to northelaine turnerpaulina padillathy mitchellgoldenhouston fashion
    news/fashion
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