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    Hotel News

    Posh Waldorf Astoria resort coming to Texas Hill Country in 2027

    Brianna Caleri
    Mar 27, 2025 | 9:15 am
    Waldorf Astoria Hill Country render

    The Waldorf Astoria Hill Country will be constructed in Fredericksburg.

    Rendering courtesy of IMI Worldwide Properties

    A famous hotel chain is opening its first Texas location in the Hill Country — but don't expect a budget stay. The Waldorf Astoria Texas Hill Country is expected to open in 2027.

    A release does not share an address, but says the 106-acre property will be located less than a mile from downtown Fredericksburg.

    The luxe property will include 60 hotel rooms, 37 multi-bedroom resort villas that may be rented out, and 50 private residences. In addition to lodgings, the resort will contain five food and beverage concepts — an all-day restaurant, a specialty restaurant, a bar and lounge, a pool bar, and a grab-and-go juice bar — a spa, a fitness center, and two pools.

    Behind the scenes of this arrangement are Hilton — the Waldorf Astoria's parent company — and Wine Country Hospitality Partners LLC, a partnership between Mark Harmon, Robert Radovan, and Tim Sparapani. The design was handled by Studio CABAN, FAB Studio, TIPLER Group, Studio Outside, and Paul Duesing Partners.

    The announcement emphasizes the Hill Country's value for travelers who are interested in visiting wineries and promised "authentically Texan design elements." The residences, ranging from three to five bedrooms, are meant for "celebrating the natural influences of the land" and are already available for reservations.

    “Conrad Hilton’s legacy in the hotel business began in Texas more than 105 years ago, and working alongside incredible owners, we’re proud to deliver on Conrad’s vision as we introduce our distinguished luxury hotel and residential portfolio in the destination,” said vice president of luxury & mixed-use development at Hilton Amy King. That's referring to the first hotel the Hilton founder bought in Cisco, followed by the first hotel that bore the Hilton name in Dallas, in 1925.

    The original Waldorf Astoria opened in New York in 1893 and became famous for its opulence. It was demolished in 1929 for the construction of the Empire State Building. However, there are now more than 30 Waldorf Astoria properties around the world carrying the same historic reputation for elevated service and accommodations.

    Developer Mark Harmon emphasizes that the new resort will belong to Texas and be designed accordingly.

    “With Waldorf Astoria Texas Hill Country, we’re drawing upon the unique architecture and history of Fredericksburg to create a new experience that opens this budding wine destination to travelers and future residents," Harmon says, "drawing a spotlight to the area as a whole and all that makes it unique.”

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    HAUTE PROPERTIES

    Southern Living picks Texas Hill Country as location of 2026 Idea House

    Brandon Watson
    Feb 19, 2026 | 3:30 pm
    Southern Living Idea House Fredericksburg
    Rendering by Jon Messer.
    Southern Living Idea House will be open for tours beginning September 18.

    Whether Texas is part of the South may still be an open question, but Southern Living is settling the debate with a big investment. The Birmingham, Alabama-based lifestyle magazine will build its newest Idea House in the Hill Country town of Fredericksburg.

    For more than 35 years, Southern Living has drafted Southern builders, architects, and designers to build new homes that not only showcase the latest innovations in home design but are the epitomes of Southern style. This year, the magazine chose Fredericksburg's Friedën community, a 130-acre development featuring parks, nature trails, and lakes.

    "We're excited to call Fredericksburg home for the year and to celebrate the distinct character of the Texas Hill Country,” says editor-in-chief Sid Evans in a release. “Surrounded by rolling hills and wide-open views, this home reflects the region's natural beauty and the relaxed spirit of the Lone Star State."

    The design of the versatile home proves the modern farmhouse trend still has some legs. Southern Living’s designers update the look by ditching whitewashed everything for a more contemporary color palette that blends in with the Hill Country’s natural landscape. Floor-to-ceiling windows further “dissolve the boundaries” between the interior and the great outdoors.

    To bring their vision to life, Southern Living drafted a local team, including builder Kurk Homes, architect Andrew Bray of Mustard Architects, landscape designer Melissa Gerstle, and interior designers Jean Liu, Marcus Mohon, and Paloma Contreras. But real estate gawkers will have to wait to see most of the details. The house won’t be unveiled until September 18, when public tours open and the October issue hits stands.

    Southern Living, however, did tease a few details, saying the home is being built for “multi-generational” living with sustainable products and appliances, a motor court entry, and a private casita. No doubt, interior design buffs will also find inspiration in the decor's bold choices. Last year’s Idea House in Virginia mixed in everything from garden florals and African mudcloth to animal prints and kitchsy cottagecore art.

    The Idea House will be open to the public for tours from September 18 through December 20, 2026. Tickets will be available beginning in April, with a portion of the proceeds supporting area charities. After the open house, the home will be available for sale at an undisclosed price.

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