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    Texas tidings

    7 Texas Hill Country towns transformed into twinkling holiday wonderlands

    Brandon Watson
    Dec 1, 2023 | 11:19 am

    For Houstonians yearning to escape the big-city holiday bustle for some wide-open spaces and crisp winter air, it's time to head on a Texas road trip. Throughout December, the Hill Country rolls out the twinkle lights and garlands to give city slickers some yuletide razzle-dazzle. Unpack a cozy sweater, cue a playlist, and fire up the sleigh. These seven towns are so Christmas-cute, they could be the settings for Hallmark Channel movies.

    Dripping Springs
    Though much of the season is geared around kids, the many distilleries, wineries, and breweries clustered around Dripping Springs offer some holiday fun for the adults. Hire a van to bop around some of Texas' most spirited spots, including Jester King Brewery, Vista Brewing, Desert Door Sotol, and Deep Eddy Vodka. If nap time doesn't completely waylay plans, Christmas on Mercer on December 2 is the perfect place for some buzzed shopping.

    Fredericksburg
    With its historic buildings and rows of quaint shops, Fredericksburg always seems ready to break into an Irving Berlin ditty. During Christmastime, the streets erupt into a full production number. Through January 7, 2024, the town's market square hosts a daily lighting ceremony showcasing tales of Fredericksburg's German heritage and Christmas carols. The Marktplatz also offers an ice-skating rink and one of Texas' most dazzling selfie spots: a 26-foot tall wooden spinning Christmas pyramid.

    Georgetown
    Forget Stars Hollow. Rory and Lorelai Gilmore's hometown wishes it could conjure up half the Yuletide magic as this Austin suburb. Visit the weekend of December 1 and 2 to catch the annual Christmas Stroll. The town's downtown hosts a family-friendly festival with vendors, live music, a parade, and plenty of festive food each year. And the Snow in the Park event ensures a White Christmas.

    Johnson City
    Johnson City's reputation as the "twinkliest town in Texas" isn't a mere boast. Its downtown display, illuminated through January 7, 2024, is truly a spectacle with more than 2 million bulbs glittering in the night sky. The Blanco County Courthouse is the sparkling hub of several community events throughout the season. Don't miss the annual chili cook-off on December 9, sponsored by some of the Hill Country's best wineries and distilleries.

    Marble Falls
    Sure, it sounds like a third grader's fever dream, but bumper cars on ice are actually a thing in Marble Falls — offering slip-sliding fun for those who have never heard of a salchow. Less bumpy are the other activities, from a pop-up s'mores bar on December 1 to weekend market days.

    New Braunfels
    Maybe it's the easygoing river lifestyle, but New Braunfels has always played by its own rules. That's especially true during the holiday season, when kids are delighted by visits from the chaps-clad Cowboy Kringle instead of good ole Saint Nick. That individualistic spirit carries over to the town's schedule of events, including a one-person telling of Charles Dickens' A Christmas Carol on December 3 and caroling at the Natural Bridge Caverns.

    Wimberley
    This charming hamlet has no shortage of holiday diversions like the annual Trail of Lights, a walking tour running through December 26. But before the stroll, expect to open the wallet. Wimberley Square is teeming with one-of-a-kind shops selling everything from boho Western gear to French country home goods. The hospitality scene is no slouch, either. Grab a quick pie at Community Pizza or splurge on shellfish and champagne at RR12 Supper Club.

    LBJ Johnson City Christmas lights, tree
    Photo courtesy of Texas Parks & Wildlife

    Johnson City earns its reputation as the "twinkliest town in Texas."

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    Far West Texas city recognized as a top travel destination for 2026

    Amber Heckler
    Dec 15, 2025 | 2:30 pm
    El Paso, Texas
    Photo by Raul Miranda on Unsplash
    El Paso was named one of the "Rising Star Destinations" to book for a vacation in 2026.

    A new 2026 Travel Trends Forecast from vacation rental marketplace HomeToGo has unveiled the top U.S. cities that are on travelers' minds for the next year, and one unsuspecting far West Texas city was included on the list: El Paso.

    El Paso was named one of six most sought-after "Rising Star Destinations" in the Southwest and Mountain West regions. Search trends revealed traveler interest in El Paso skyrocketed 191 percent year-over-year, with vacationers pining after "desert landscapes" and "frontier-style towns with modern Western flair."

    To determine where travelers are planning on booking their 2026 vacations, HomeToGo surveyed 1,000 American adults from November 26-28, 2025 to discover which locales offer "both affordability and under-the-radar appeal." Search interest and price insights were based on observed searches executed via HomeToGo's website from August 1-November 15, 2025, with a check-in date during 2026.

    The reports findings show the vacation accommodations in El Paso cost a median $62.21 per night, earning the city a reputation for being more affordable than Texas' major cities like Dallas or Houston. HomeToGo also said travelers are "increasingly turning to smaller [Southwestern] towns" to find accommodations rather than booking a stay at a large resort.

    Additionally, younger travelers like Gen Zers and Millennials are driving the shift toward these hidden gem destinations after collecting inspiration from social media sites like Instagram and TikTok.

    "Western destinations are seeing a rise in interest, fueled by a broader cultural moment that has placed such locations firmly in the spotlight," the report's author wrote. "In 2025, artists such as Beyoncé and Sabrina Carpenter brought fresh takes on the visual language of country music firmly into the mainstream, with this movement further amplified across social media platforms."

    There's plenty to do in the self-proclaimed "Sun City," such as hiking in Franklin Mountains State Park or Guadalupe Mountains National Park, visiting local museums, and much more.

    Other top "Neo-Western Revival" destinations to visit in 2026 include:

    • Marana, Arizona
    • Cañon City, Colorado
    • Yucca Valley, California
    • Queen Creek, Arizona
    • Bisbee, Arizona
    "According to the survey findings, 76 percent of U.S. travelers plan to go on vacation in 2026, with over a quarter (26 percent) actively booking longer and more extravagant breaks," the report said. "Fifty-seven percent plan to spend more on vacations in comparison to 2025, indicating that the appetite for travel is clearly growing."
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