FIESTA 2023

13 festive events Houston visitors must attend during Fiesta San Antonio

The Fiesta Flambeau Parade lights up the night.

Photo courtesy of Fiesta San Antonio Commission Betsy Newman Photography

If you're a recent transplant to San Antonio, chances are you don't know what Fiesta is really all about. Though the 11-day carnival is arguably the city's most cherished tradition, locals tend to keep it close to their chest. Unlike some other towns' touristy to-dos, this shindig is by locals and for locals.

Still, one must start somewhere. While there are dozens of official and unofficial events, these are some of the favorites newcomers shouldn't miss. Stock up on sunscreen and buy a new hat. It's time to party.

Fiesta Fiesta
An event so nice they named it twice; this April 20 kickoff to the season packs Travis Park with food, fun, and fireworks from 4-10 pm. Free and open to the public, this party is also dog-friendly. Here's your chance to buy a puppy guayabera.

Taste of the Republic
This year, the culinary kickoff to Fiesta will take over San Antonio's most iconic venue. Grab a cocktail, walk the Alamo grounds, and nosh on bites from more than a dozen of the city's top chefs. April 20, 6-10 pm.

A Taste of New Orleans
Jazz fills the air at this tribute to the Big Easy, help at the Sunken Darden Theater April 21-23. The menu includes iconic NOLA bites like etouffee, gumbo, boudin, and beignets. There's also some lagniappe for the kiddos courtesy of face-painting booths and clowns.

Fiesta Oyster Bake
Aw shucks! The world is your oyster at this annual foodie festival, held April 21 and 22 from 5-11 pm. Dozens of vendors take over the St. Mary's University grounds, selling every possible iteration of signature shellfish. The music ain't too shabby, either. Headliners this year include Pat Green, Color Me Badd, and Everclear.

Alamo Heights Night
Party in the '09 during this family friendly block party featuring food, rides, and live entertainment. The one-night-only engagement takes place on April 21 at the University of the Incarnate Word.

Texas Cavaliers River Parade
This floating parade has been making a splash since 1941. More than a dozen floats will dazzle spectators on April 24 from 7-9 pm.

Fiesta de Los Reyes
A multi-day tribute to San Antonio's rich Mexican heritage, this free event happens from 10am-midnight Sunday through Friday and 10 am-1 am Saturday. Each night from April 21-30 at Market Square features a bonanza of Fiesta foods and some of the nation's most popular Tejano and Conjunto acts.

A Night in Old San Antonio (NIOSA)
One of Fiesta's wildest parties, NIOSA takes over La Villita from April 25-28 to celebrate the city's diverse cultural heritage. Expect long lines and a raucous crowd — especially on Thursday's college night. And bring plenty of cash — this year, the fest did away with the wristbands.

Fiesta Cornyation
Part political lampoon, part burlesque show, this decidedly adults-only revue takes over Charline McCombs Empire Theatre April 25-27 with two shows a night at 7 pm and 10 pm.

Taste of the Northside
Though many of Fiesta's events take place in the city's core, this foodie spectacular gives North Siders a reprieve from all those high Uber fares. The April 25 event isn't cheap but provides bites from more than 25 local restaurants and endless wine and beer samples.

Battle of Flowers Parade
The grand dame of Fiesta's parades, this vivid promenade is produced exclusively by women. Tickets are required for dedicated seating, but plenty of free vantage points are throughout the route. And if you have the day off (who can work during Fiesta?), head to Bonham Exchange afterward for their legendary day party. The parade starts at 9:30 am on April 28.

King William Fair
Nestled among the breathtaking homes of the historic King William District, this street fair includes food and drink vendors, children's activities, and artisan vendors. It's even more fun for those who live in the neighborhood. Charm your way into getting an invite to one of the front-yard parties.

Fiesta Flambeau Parade
Billed as "America's largest illuminated parade," this dazzling display On April 29 is the rowdier cousin of Battle of the Flowers. Reserved seating is available, but the smart money is to park at one of the bars on the route. Margaritas definitely help with all the hooting and hollering.

Want even more ideas of how to celebrate? Check out the full list of official events here.

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Now hear this

New Texas museum shines spotlight on Tejano music history

Totally Tejano Hall of Fame and Museum, San Antonio, tejano music

Photo by Edmond Ortiz

Roger Hernandez serves as board president of the Totally Tejano Hall of Fame and Museum.

For a city that proudly calls itself the capital of Tejano music, San Antonio has long been missing a permanent place to honor the genre’s pioneers and preserve its history. That gap officially closed In December with the opening of the Totally Tejano Hall of Fame and Museum at 1414 Fredericksburg Rd.

The music couldn’t have found a better steward than its founder and board president. Roger Hernandez has had his finger on the pulse of Tejano music for decades. His company, En Caliente Productions, has provided a platform for countless performing artists and songwriters in Tejano, conjunto, and regional Mexican music since 1982.

Hernandez says his wife, who ran a shop at Market Square years ago, would often get questions from visitors about the location of a physical Tejano music museum, a thing that simply did not exist. In 2022, he banded together with friends, family, and other local Tejano music supporters to make the nonprofit Hall of Fame a reality.

“I decided I've been in the music scene for over 40 years, it's time to do a museum,” Hernandez recalls.

Hernandez says a brick-and-mortar Tejano music museum has long been needed to remember musical acts and other individuals who grew the genre across Texas and northern Mexico, especially those who are aging. Recently, the community lost famed Tejano music producer Manny Guerra and Abraham Quintanilla, the renowned Tejano singer/songwriter and father of the late superstar Selena Quintanilla-Perez. Both deaths occurred roughly one week after the Totally Tejano museum opened to the public.

“They're all dying. They're all getting older, and we need to acknowledge all these people,” Hernandez says.

The Totally Tejano Museum — named after Hernandez’s Totally Tejano Television Roku streaming — has 5,000 square feet of space packed with plaques, photos, promotional posters, musical instruments, and other memorabilia honoring the pioneers and stars of the beloved genre. Mannequins wear stage outfits from icons like Laura Canales and Flaco Jimenez, and a wall of photos remembers late greats. Totally Tejano Television plays legendary performances on a loop, bringing the exhibits to life.

The newly opened Totally Tejano Hall of Fame and Museum includes a growing collection of memorabilia. Photo by Edmond Ortiz

Hernandez says the museum will soon welcome permanent and rotating exhibits, including traveling shows, a Hall of Fame section, and an area paying homage to Chicano music crossovers, such as the late Johnny Rodriguez, the South Texas singer-songwriter who blended country with Tex-Mex music. Plans call for the organization to hold its inaugural Hall of Fame induction in February 2026.

Eventually, a 2,000 square feet back room will be converted into additional display space and host industry gatherings, community symposiums, and record and video release parties. The museum also plans to add a gift and record shop and a music learning room where visitors can listen to early Tejano music and browse archival photos. Hernandez is already talking with local school districts about educational field trips.

Much like Tejano itself, the museum is a grassroots production. Hernandez and fellow board members have used their own money to rent, renovate, develop, and maintain the museum space. The board also leads the selection of the Hall of Fame honorees and curates the exhibits.

Hernandez has been heartened by the museum’s reception, both from media outlets and music fans around Texas and beyond.

“We had a radio station come in this morning from Houston to interview us,” he says. “People have come in from Lubbock, Texas. We have had people from Midland, Texas. We have another person who emailed us who’s coming in from New York. People are learning all about us.”

That includes many of the musicians who helped shape the genre. Johnny Hernandez, Sunny Ozuna, Elida Reyna, and Danny Martinez from Danny and The Tejanos are among the luminaries who have already graced the halls.

The Totally Tejano Hall of Fame and Museum is now open 10 am-6 pm, Tuesday-Sunday, and closed Monday. Admission is free, but donations are encouraged. Fans can call 210-314-1310 for more information.

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