In Lubbock, Texas, where locals have been pouring their livelihood into both the city and their craft, the community has created a Texas experience like no other. What sets apart a destination from others is the welcoming faces who meet travelers with open doors and a willingness to share the West Texas way of life with all who wander through.

CultureMap recently checked in with three Lubbock luminaries to learn what drew them to the city, what dreams they're making come true, and how visitors can take part in the magic.

Matt Bostick, sommelier and hospitality director of Llano Estacado Winery
Though his roots are in Texas, Matt Bostick found his passion for wine in Italy. While studying hospitality in Florence in 2011, he met Parisian sommelier Quinton Paillard, who encouraged his budding love of vino and set Bostick on the path toward becoming a sommelier himself.

After earning his degree in restaurant, hotel, and institutional management from Texas Tech University in 2012, Bostick joined Jackson Family Estates in Los Angeles. From there, he further honed his expertise as the lead sommelier for Pizzeria Mozza and Osteria Mozza, under the mentorship of Sarah Clarke A few years later, Bostick co-founded a restaurant called Baldoria and even developed a line of ready-to-drink cocktails with his business partner, David King.

"When David and I decided to create B&K Cocktail Company, our business venture brought us back to Texas," Bostick says. "With my family residing in Lubbock, it was a natural choice to settle here. Lubbock holds significant personal and professional values for me. It's my hometown, where I was born and raised, and where most of my family continues to live and contribute to this community."

Today, Bostick is the events director and sommelier at Llano Estacado Winery, Texas’ second oldest winery. Bostick guides visitors through a sensory journey, introducing them to the complexities of different wines, regions, and vintages while offering insights into history, production techniques, and the unique characteristics of each varietal.

"I help individuals identify tasting notes, appreciate nuances, and even recommend food pairings that enhance the overall culinary experience," he says.

Grape Day on October 21 is an ideal time to visit the winery to see Bostick in action. To celebrate the end of the harvest, which spans late July to early October, Llano features captivating self-guided tours, diverse art booths, delicious offerings from the finest local vendors, exciting games for kids, and a mesmerizing lineup of live music on the Lubbock Listening Room stage.

Admission is free, but for $35 attendees will receive a commemorative Grape Day wine glass along with two tickets redeemable for a glass of wine. Pre-sale drink tickets will also be available for purchase in a bundle of three tickets for $15 (otherwise each ticket is $8 at the event).

"Grape Day holds immense significance to me. It's a celebration that represents the culmination of hard work and a sense of community," Bostick says. "Llano Estacado Winery has not only been a pioneer in the Texas wine industry but has also contributed to our local community's growth. Events like this shine a light on the rich heritage and traditions of winemaking, connecting our community to a broader narrative of craftsmanship and appreciation for the finer things in life."

Ian Timmons, pitmaster and third-generation owner of Tom & Bingo’s BBQ
It's been called a West Texas legend since 1952, and as soon as you step inside Tom & Bingo's BBQ, you'll understand why. This old-school barbecue joint — and Lubbock’s oldest restaurant — is packed with nostalgia and dishes out authentic barbecue that would make original owners Tom and Bettye Clanton proud, and current owner Ian Timmons intends to keep it that way.

While studying at Texas Tech, Timmons worked under Dwayne Clanton (Tom and Bettye's son, who gained ownership of the restaurant in 1980) and earned hands-on experience as a pitmaster. Upon graduation, he moved to Denver with his wife, Kristi, where he worked at Denver Biscuit Company.

"I’ve always worked in restaurants," says Timmons. "From my first job at Dairy Queen to a local restaurant called Orlando’s, where I was a server and got fired for making pizzas during my shift."

Timmons' wife also happens to be Dwayne and Liz Clanton's daughter, making him the obvious choice to carry on the legacy when the couple was ready to retire in 2017.

Now, Timmons pays homage to Tom & Bingo's 70-year legacy by smoking modern bark-on-brisket, his own coarsely ground smoked beef sausage, and pork spare ribs on the original brick pits the predecessors used for decades. He's also expanded the menu to include scratch-made potato salad and slaw, but one item remains a constant since the early days of the restaurant: the steak burger.

"This fall we are switching from our legendary brick pits to a new Centex offset smoker, so it’s back to square one for us," reveals Timmons. "This fall will be a learning season for us! But we are excited to see what a new smoker can do for us."

You can also catch the eatery's new food truck out and about and look forward to more biscuit collaborations with Monomyth Coffee (inspired by Timmons' time in Denver, of course). "We'll also hopefully open a Biscuit Club location to help grow the breakfast scene in Lubbock," Timmons hints.

But perhaps the tastiest way to experience Tom & Bingo's, besides visiting the restaurant itself, is by sampling its goods at the Texas Monthly BBQ Fest in November. Held in Lockhart, November 4-5, the event helps raise funds for Feeding Texas and a network of food banks across the state.

Yung Cry Baby, aka Aaliyah Limon, resident artist with Charles Adams Studio Project
Full-time musician and vocalist Aaliyah Limon was born and raised in Lubbock, but when she was younger, she didn't feel the city had a place for her yet. After graduation, the aspiring talent took off to explore both coasts, working as a model and artist, but after a while realized she wasn’t as fulfilled as she had hoped and missed her family.

"I needed a break from my fast-paced lifestyle," she says. "I came back home to be with family, take a step back, and reassess what I really wanted to do with my life. When I moved back, my music took off much faster than I ever anticipated."

Now Limon is professionally known as Yung Cry Baby and serves as a resident artist with the Charles Adams Studio Project, a nonprofit that supports working artists in Lubbock.

"Because I'm passionate about it and motivated by the people who resonate with what I sing about, I've kind of kept with the momentum of things," Limon says. "I'm excited about what I do, and I love helping people heal through my music. Even if it only helps a little, it gives me a lot of joy knowing I can maybe help someone not feel alone."

Fans can see Yung Cry Baby perform not only at the karaoke bar she hosts at, but also at First Friday Art Trail, a monthly arts festival located in downtown Lubbock with a mission to bring together collectors, artists, and community friends for an evening of art, music, and fun. Participants are ever-changing, offering something for everyone.

"I love doing community-based things, especially when it comes to art," Limon says. "First Friday is always a blast for me."

Yung Cry Baby is currently working on her first full album, following the earlier release of her EP. Follow her on social media for updates.

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Experience the people and places of Lubbock yourself by planning your next vacation here.

Photo courtesy of Visit Lubbock

Matt Bostick helps visitors appreciate the wine at Llano Estacado Winery.