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    Wedding trends

    'Buddymoons' are latest wedding craze taking off from Texas and beyond

    Stacker
    May 20, 2024 | 4:00 pm
    Buddymoon, friends on vacation, travel, trip
    The more friends the merrier on a "buddymoon."
    Getty Images

    Picture this: You and your significant other have tied the knot in the wedding your dreams and are off to paradise. But rather than get away from friends and family, they're all coming with you.

    Romantic? Maybe not. An adventure to remember for a lifetime? Definitely.

    Over the past decade, "buddymoons" — yes, you read that right — started bubbling up on Instagram and TikTok and have only become more popular. Luxury wedding planner Marcy Blum told the Washington Post that out of the 10 weddings she usually plans yearly, at least two couples want a more communal post-nuptial celebration.

    Recently, several Texas couples have described to CultureMap how they've extended their wedding festivities into longer celebrations with family and friends: via a boating party the day before the wedding, an epic after-party at a hotel, or a winery crawl through Fredericksburg the day after their nuptials.

    But toting family and friends along to the honeymoon, especially overseas, is next level.

    Social media influencers Hannah Godwin and Dylan Barbour of Bachelor in Paradise took 13 of their friends to Mykonos after their nuptials in Condécourt, France, in 2023. Back in 2019, singer Meghan Trainor and Spy Kids star Daryl Sabara jetted off to Bora Bora with friends and family in a "familymoon" to celebrate their union.

    Like at weddings, where friends and family are witnesses to a traditional ceremony, inviting friends to a honeymoon functions much the same way, Francez Curbelo told The New York Times after visiting Europe and taking a cruise with her buddies following her nuptials: "You want them to be witnesses to how great of a trip you had."

    Of course, this is just one of the many reasons couples opt for a buddymoon.

    Curious to know what else nudges couples to take the leap with a big group of friends, Contiki talked to wedding and travel experts, combed the experiences of Redditors, and pulled in interviews of past buddymooners to understand the allure of honeymooning with friends and how the rationale for the trend has changed over time. Here's a closer look at the trend.

    When did 'buddymoons' begin?
    One of the earliest reports of a buddymoon came from an Australian newspaper in 2010, arguing that perhaps the "buddymoon" was "taking the 'honey' out of honeymoon;" the story was picked up by American media when The New York Times covered it two years later. Back then, Brandon Warner, founder of Traveler's Joy, a website registry that creates a wish list for couples' honeymoons, told the Times that the tough economy meant fewer people were taking vacations. Wedding guests were more inclined to tag a vacation onto special events like a wedding to maximize their time investments.

    Actors Justin Theroux and Jennifer Aniston were early adopters in 2015, when they invited Courteney Cox, Chelsea Handler, and Jason Bateman to their honeymoon in Bora Bora. Both were in their mid-40s at the time, deciding to "keep the party going, relax, and have fun" rather than opt for a "normal honeymoon," Theroux told Extra.

    Honeymooning differently
    Relationship scientist Rachel Vanderbilt told the Washington Post the buddymoon phenomenon is a result of marriage traditions changing over time.

    "The initial conception of a honeymoon was a discovery process," she said, whereas now "the honeymoon is no longer that really foundational part of starting your marriage."

    Americans are saying "I do" at an older age. Additionally, the Pew Research Center found in 2021 that a quarter of 40-year-olds in the United States had never been married. While couples delay tying the knot, they still move in together. In 2022, almost 1 in 4 never-married adults ages 40 to 44 chose to live under one roof instead.

    Buddymoons, then, become an exciting departure from a couple's normal patterns, seeing their partners at home day in and day out.

    As Michael Torbiak of M.domo Travel explained to The Zoe Report, people celebrating a second marriage may also want to honeymoon differently than was once the norm. "People want to keep the wedding going sometimes instead of going on a quiet honeymoon with just their spouse," Torbiak said.

    Sarah Schreiber, associate editorial director of the wedding publication Brides, told Travel Weekly the rise of buddymoons is tied to larger wedding trends like longer, more elaborate destination weddings that can stretch a week and include multiple events. On average, U.S. couples spend seven days on their honeymoon, spending around $4,800 if they travel by plane.

    Luxury destination trips can cost up to $35,000, Laura Frazier, destination wedding and honeymoon expert, told Brides. Splurging during a big honeymoon on things like renting villas or yachts can be more manageable financially when shared among additional people.

    Schreiber also said that in this age of honeymoon luxury, she's noticed a trend for couples to take traditional honeymoons — and buddymoons. The website Weddingbee also proposes buddymoons as a co-ed, pre-wedding ritual that replaces bachelor and bachelorette parties.

    Friends forever
    The COVID-19 pandemic may have also boosted the popularity of buddymoons. Brandon McConnell of the wedding venue Lake Lawn Resort in Wisconsin told Stacker that, especially after the pandemic, clients repeatedly saw "the value of being able to have guests stay and spend time together under one roof."

    Zoe Burke, editor of the wedding planning site Hitched, agrees. She told the U.K. publication The Times: "Let's face it, you have the rest of your life to be just the two of you, so why not max out the rare time where you have all your loved ones around you?" It can also be a way to show appreciation for friends and family by carving out more time with them rather than just a hurried hello on a busy wedding day.

    Jesse Reing, owner of Events by Jesse, which offers customized wedding and travel planning, told Stacker that her clients who have gone on buddymoons have had positive experiences. Couples tell her it feels nostalgic to go on a group trip with people from different phases of their lives and spend quality time with them. In fact, Reing has seen more bachelorette parties focus on wellness rather than partying (and Texas has become a top playground for luxury spa getaways). Buddymoons offer a chance to continue the celebration differently.

    For better, for worse
    The unique honeymoon format does have its pros and cons. Lifehacker suggests buddymoons are great for tight-knit friends who hardly can see each other. Extended vacations like these provide valuable time to catch up on each other's lives.

    Redditor raininfordays also adds that it can work if the buddymoon group is fairly independent or helps suggest fun activities. And while raininfordays said they "did [a lot] of things suggested [by others] that we wouldn't have done otherwise and got some great memories," they caution couples to "choose wisely," as inviting self-centered friend groups can make for a bad buddymoon.

    However, there may be times when buddymoons aren't such a good idea.

    According to Lifehacker, there are three potential reasons why these honeymoons with friends may not work out: when one or both of the newlyweds are introverted, if the couple values more traditional honeymoons, or when romance is the main objective. As Redditor linerva put it: "I love my partner's friends, it's a fun mixed group and we do holiday together sometimes. But if he insisted they all came on our honeymoon it'd be such a red flag."

    So, will buddymoons take over how we traditionally celebrate marriage? Schreiber is skeptical. "I wouldn't say the just-for-two honeymoon is taking a back seat to buddymoons by any means," she said, "but they're becoming more common."

    ---

    This story was republished with permission from Stacker.com and was edited per CultureMap style. It originally appeared on Contiki and was produced and distributed in partnership with Stacker Studio. Story editing by Carren Jao. Copy editing by Paris Close.

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    Notes from a chef

    Globe-trotting Houston chef reviews Noma's $1,500 Los Angeles pop-up

    CultureMap Staff
    Oct 9, 2026 | 4:00 pm
    David Skinner Noma Los Angeles
    Courtesy of David Skinner
    Pink pepper Dungeness crab.

    [Editor’s note: When David Skinner, chef and owner of Kemah’s celebrated eculent and Ishtia restaurants, offered to share his experience eating at one of the world’s best restaurants, we said, of course. Read on for his experience at Copenhagen restaurant Noma’s pop-up in Los Angeles that took place this summer. Take it away, David.]

    The crab was alive a few minutes before I ate it.

    Just before service, the kitchen broke down a Dungeness crab and set it over open charcoal, the downtown Los Angeles skyline behind the smoke. It came to the table wreathed in dried pink pepper branches, with a butter sauce built on the same pepper. I've eaten crab all over the world — this was maybe the best crab ever.

    That was the first of 17 courses at Noma LA, and the best bite of the afternoon. Leading with your best shot is either confidence or a statement. By the end of lunch, I'd decided it was both.

    The residency had begun in turmoil. Founder René Redzepi stepped away from the residency the day it opened, following a news investigation into allegations of demeaning treatment of staff — conduct that had been discussed in industry circles for years. Protesters gathered at the gate that day. The kitchen, led by Pablo Soto, carried on through the residency's close on June 26.

    I went for lunch at the Paramour Estate, the 1920s Mediterranean mansion in Silver Lake that Noma called home for 16 weeks. For more than 30 years, I've traveled the world in search of culture, a little mystery, and always food, eating everywhere from strangers' kitchen tables to three-Michelin-star dining rooms.

    As the chef behind eculent and Ishtia in Kemah, I also eat with a cook's eye — which means I'll tell you what was brilliant and what was oversalted. Noma LA had a little of both, but after a half dozen meals at Noma over the past 10 years, I can say this one was a standout.

    The setup

    The logistics alone are remarkable. Noma relocated roughly 130 staff members and their families to Los Angeles and built a pantry sourced within 300 miles of the mansion. Lunch ran 17 courses over about four hours at $1,500 per person, including beverages and gratuity.

    Chef Soto greeted us at the entrance with the full kitchen staff, a Noma tradition. By the time I arrived, the protesters were long gone, and the brigade seemed to be cooking with a sense of relief.

    Rather than choose between the wine pairing and the nonalcoholic program, we asked our server, Mara, to mix the two course by course. She nailed it, moving from a sparkling rose-and-pink-pepper drink to a bright cherimoya lemonade to a 25-year-old Tony Coturri zinfandel from Glen Ellen that became the table's favorite pour.

    The standouts

    The crab. It opened the meal, and nothing that followed topped it. The pink pepper did double duty with the dried branches perfuming the shell, the butter sauce carrying a gentle heat — the sweet, smoky meat needed nothing else. Alongside came a 2022 Phelan Farm chardonnay from Rajat Parr's Cambria operation: white Burgundy in spirit, California in its bones.

    The cactus. Pickled tacinga cactus, marinated in Oaxacan mezcal and citrus and crowned with honeypot ants, arrived beneath a live cactus paddle with a eucalyptus handle.

    The acorn. A single braised acorn, glazed with black pepper, sat atop an uni custard made with Santa Barbara sea urchin and caviar in hoja santa oil. The server described it as a nod to California's Indigenous peoples. As a Choctaw, whose ancestors relied on acorns for thousands of years, I felt that one. It was also the most technically accomplished savory course of the meal.

    The seaweed and clams. Six varieties of Southern California seaweed with butter-kissed clams tasted like the coast itself. This is Noma at its best: not interpreting California so much as listening to it.

    The tuna eye. I've eaten cod eye at Noma in Copenhagen, but this version was way better. The kitchen removed the tough cornea, replaced it with a thin disk of kumquat, and served the eye chilled inside a ruby-red banana flower bract. Rich and gelatinous, it's eaten in one bite. When our table wondered aloud where the rest of all that tuna goes, Mara had the answer: family meal for the staff.

    The kelp mole. Grilled greens, a squash blossom stuffed with huitlacoche, and an artichoke on its stalk arrived with tortillas from Komal, one of Los Angeles's top heirloom molinos, paired with a mole built on kelp.

    Between the acorn, the cactus, and the mole, a question kept surfacing: what does it mean for a Danish kitchen to arrive in someone else's pantry and cook as though it has always been there? Some of these ingredients have fed Indigenous and Mexican cooks for centuries. Noma handled them with obvious respect and real curiosity. Sometimes, though, the line between homage and borrowing comes down to whether you're willing to say the name out loud.

    Dessert kept the surprises coming, including a macadamia custard served in a sunflower whose base turned out to be beeswax. The finale arrived as a bundle of ferns tied with string. Diners snip it open with tiny scissors to find a chocolate cookie and a fortune inside. Mine quoted Nietzsche: You must have chaos within you to give birth to a dancing star.

    Nietzsche, at $1,500 a head, in a Silver Lake mansion, from a kitchen whose founder walked away on opening day while protesters stood at the gate. The kitchen knew exactly what it was doing.

    The full menu, course by course

    For those keeping score, here's the complete lineup.

    Pink pepper Dungeness crab
    Daylily crab dumpling — The rest of the crab, tucked inside a trumpet-shaped daylily with buds plumped in crustacean liquor. The flower dominated; the crab was the reason to eat it.
    Chilled lobster broth — Spiny lobster stock, dashi, and elderflower oil served chilled in the lobster's own coral-colored shell. A palate reset dressed as a course.
    Spot prawn with matcha — Served in real seaweed, the head filled with smoked pumpkin paste for sucking, the tail painted with matcha. Paired with the 2024 Verso from Caleb Leisure in Sebastopol.
    Sea urchin custard and braised acorn
    Cactus with mezcal
    Ragout of California botanicals — Seasonal greens, peas, and herbs in a warm, quiet preparation, tied together by a hint of horseradish.
    SoCal seaweed and clam
    Tuna neck — Minced tuna neck in a koji-inoculated steamed bun with the texture of suede, topped with translucent shards of dried chicken-stock skin. Paired with the 2000 Estate Zinfandel from Tony Coturri.
    Tuna eye
    Black pearl rice steamed in avocado leaf — Ringed with pistachio oil and scattered with dime-sized macadamia slices. Humble ingredients in the spirit of California great Jeremiah Tower.
    Morels with habanero and yuzu — Sierra Nevada morels on turkey-tail mushrooms over hot stones. Bright and spicy, but heavy on the salt.
    Greens and grilled artichoke in spiced kelp mole
    Cherimoya and lemongrass — A green cocoa butter shell shaped like a cactus, hiding a smooth cherimoya ice cream. A California fruit most California menus ignore.
    Macadamia milk custard and pistachio — Topped with heirloom Hong Kong kumquats from a handful of research trees that fruit four weeks a year, served in a beeswax-lined sunflower.
    Silver Lake fortune cookie — A Chiapas chocolate mousse cookie garnished with insects, hidden in a bundle of ferns you cut open with tiny scissors. Fortune included.

    The misses

    Not every course landed. Morels with habanero and yuzu were oversalted, and some presentations were delivered too quietly to catch the full story. At $1,500 a seat, the storytelling should be as confident as the cooking.

    The verdict

    Having now eaten Noma's traveling editions in Tulum and Los Angeles, I'll offer an opinion that may be unpopular in certain circles: the pop-ups are better than Copenhagen. Maybe it's the hunt for new ingredients, or the urgency of a 16-week run in a borrowed house. Whatever the reason, the results are hard to argue with. I put that theory to the test in August, when I returned to Noma on my birthday, three days after it reopened with Soto at the helm. More on that meal soon.

    Noma LA wasn't really a restaurant. It was an argument about a place, made in food, by people who flew 6,000 miles to make it. The argument was frequently brilliant, occasionally presumptuous, and closed with Nietzsche in a fortune cookie. On balance, it won.

    ----

    David Skinner is a James Beard Award semifinalist for Best Chef: Texas and the owner of eculent and Ishtia in Kemah. He also writes the culinary travel journal Destination Eater on Substack.

    David Skinner Noma Los Angeles

    Courtesy of David Skinner

    Pink pepper Dungeness crab.

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