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    Galveston's next destination

    Historic Galveston hotel renovation makes waves with 2 Houston hospitality superstars

    Eric Sandler
    Nov 17, 2021 | 9:17 am
    Hotel Lucine Galveston rendering
    A rendering shows the plans for Hotel Lucine.
    Courtesy of Kartwheel Studio

    A boutique hotel boasting waterfront views and destination-worthy food and drink is coming to Galveston next summer. Hotel Lucine will occupy the historic Treasure Isle Motel property at the intersection of 10th Street and Seawall Boulevard.

    The 61-room property will be centered around its pool and an adjacent area called the Den that will serve as the venue for breakfast, lunch, and cocktails in the evening. Austin-based design firm Kartwheel Studio’s plans call for preserving the building’s mid century feel with details such as white brick, bleached white oak and native greenery.

    Hotel Lucine's partners possess strong Galveston ties, which is important in a city where being BOI establishes a required level of credibility. They include: Dave Jacoby, a finance and hospitality developer who also serves as president of the board of the Galveston Historical Foundation; Robert Marcus, who has a background in real estate and hotels; and Galveston native Keath Jacoby, a marketing executive who recently worked with Vision Galveston.

    “Our vision for Hotel Lucine is an alluring destination for visitors and locals alike, a place that feels refined and modern but still approachable and full of heart and soul like a good house party,” Dave Jacoby said in a statement.

    “We hope to make it a refuge for culture, fun, and culinary and cocktail delights that you never want to leave,” added Robert Marcus.

    To create the "culinary and cocktail delights," the hotel’s ownership recruited Houstonians Bobby Heugel and Justin Yu to serve as operating partners for the food and beverage offerings.

    The duo, who together own Heights patio bar Better Luck Tomorrow and the European-inspired restaurant Squable, are also known for Heugel's status as a co-founder and owner of seminal Houston cocktail destination Anvil Bar & Refuge and for Yu's work as the James Beard Award-winning chef-owner of Theodore Rex. Yes, this hotel is the "big project" Heugel alluded to in his announcement about the decision to close downtown agave bar The Pastry War.

    The duo will be responsible for developing the food and beverage offerings for the Den, an additional restaurant on the property, and a rooftop bar that will offer 180-degree views of the Gulf of Mexico. Heugel tells CultureMap the duo are still finalizing their plans for the project and will have more to say in the coming months.

    For now, Houstonians can contemplate spending a weekend next summer on Galveston in an environment that's a little more intimate and stylish than the other properties on Seawall Boulevard. After all, the only way to find out if the aroma of sea air makes a Bobby Heugel martini taste even better than normal is to go up on the roof and find out.

    hotels
    news/travel

    Here's your shot

    Dude Perfect teams up with Omni Dallas hotel for new tricked-out suite

    Stephanie Allmon Merry
    May 8, 2026 | 2:45 pm
    Dude Perfect Suite, Omni PGA Frisco Resort
    Photo courtesy of Omni PGA Frisco Resort
    The Omni PGA Frisco Resort now has a Dude Perfect-branded suite.

    Dude Perfect fans now have their shot to live like the sports-comedy group sensation: The Omni PGA Frisco Resort & Spa has partnered with Frisco-based Dude Perfect to debut a themed hotel suite packed with sports games, branded décor, and interactive activities overlooking the Fields Ranch golf course.

    According to a release, the new Dude Perfect Suite is now open at the resort and available for bookings, but only for a limited time.

    Located on the third floor, the suite includes a balcony overlooking the 10th hole at Fields Ranch East and is designed to accommodate six to eight guests. The setup, designed for families, includes one king bed, four twin bunk beds, and a pull-out sofa, with separate spaces geared toward both kids and adults.

    Omni PGA Frisco Resort, Dude Perfect Suite So much fun in one room.Photo courtesy of Omni PGA Frisco Resort

    The room leans heavily into the Dude Perfect "brand" - yes, there are spots for trick-shots. Sporty features include:

    • AstroTurf accents in the living room and bunk bedroom
    • A PlayStation gaming setup with leather gaming chairs
    • Mini basketball hoops and magnetic dart boards
    • Sports challenge games and soft-launch toys inspired by Dude Perfect stunts
    • A flexible game table for family activities
    • Sneaker-themed wallpaper in the bunk room
    • Selfie backdrops and oversized wall graphics
    • Dude Perfect-branded décor including throw pillows, towels, water bottles, and logo installations
    • In-room merchandise available for purchase, including hats, books, games, and water bottles

    “This partnership gave us the opportunity to create an experience that feels larger than life for kids without compromising the level of comfort and quality parents expect from Omni PGA Frisco Resort,” say Jeff Smith, vice president and managing director at Omni PGA Frisco Resort & Spa, in the release. ”Collaborating with Dude Perfect, a brand that shares our roots in sports and community, allows us to reimagine the family getaway in a bold and memorable way.”

    Omni PGA Frisco Resort, Dude Perfect Suite The suite has Astroturf, bunk beds, and overlooks the Fields Ranch golf course.Photo courtesy of Omni PGA Frisco Resort

    Dude Perfect, founded in 2009 by five college friends (Tyler Toney, Cory Cotton, Coby Cotton, Garrett Hilbert, and Cody Jones) who built a following through trick-shot videos and sports content, has grown into one of the largest sports entertainment brands in the world. Their YouTube channel has become the biggest sports account on YouTube, with 62 million subscribers, and the group has garnered more than 18 billion views across platforms, with featured celebrities and athletes like Steph Curry, Serena Williams, Luka Doncic, Caitlin Clark, and CeeDee Lamb.

    They've since expanded into a diversified media company encompassing video content, popular simulcasts for professional sports (like the NFL on Amazon), a best-selling toy in Walmart, and live tours. They also recently helped develop a construction-themed theme park in Grapevine.

    "Partnering with Omni gives us the opportunity to bring the Dude Perfect version of sports, play, and competition for families to enjoy in the real world," says Andrew Yaffe, CEO of Dude Perfect. "Omni shares our belief that the best entertainment is interactive, epic, and built for families. Together, we’re creating something that brings the Dude Perfect experience to fans in a new way."

    The Dude Perfect Suite package is available through December 2027 and includes breakfast and a resort credit for registered guests. The shot to live like a Dude won't come cheap for most folks: According to the website, rates start around $1,200 per night.

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