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    Brew-ha-ha

    The 6 most underrated breweries in Austin: Choices abound in Texas capital city

    Lauren Wagner
    Oct 23, 2017 | 9:00 am
    Hi Sign Brewing
    Hi Sign's beers are perfect for sipping on an early autumn day.
    Hi Sign Brewing/ Facebook

    Just look at the results of the recent recent Great American Beer festival. Austin breweries are increasingly being recognized for their amazing craft, but there are still a few fine breweries that we feel deserve a little more love. From an East Austin brewery specializing in niche sours to a Belgian-style maker up north, here’s our list of local brewers that deserve a little more fuss.

    Adelbert’s Brewery
    Although they have been around since 2011, and their distinctive bottles are stocked all over town, Adelbert’s somehow doesn’t get all the buzz of some of the newer breweries. It’s certainly not because of the beers. Their hibiscus saison is one of the most refreshing brews on the market, perfect for Austin’s eternal summer. And their eclectic, art-filled taproom offers one of the best deals in town. For $14, you get a souvenir glass, six half pours, and a tour of the operation — all of which get very high marks in our book.

    Blue Owl Brewing
    Like a sudsy version of Girl Talk, Blue Owl Brewing is dedicated to the art of sour-mashing your favorite beer styles into new experiences. Little Boss, a light session wheat, is a good starter for sour neophytes. But the East Austin brewery is constantly experimenting with everything from Scotch ales to imperial oatmeal stouts. As a bonus, their tasting room is more like a community hub, offering everything from terrarium workshops to a monthly Mad Skills Night where you can talk to experts about everything from buying a home to how to tie a bow tie.

    Hi Sign Brewing
    This small operation, owned by Marine Corps veteran Mark Phillippe, debuted earlier this year with just four brews: a pale ale, a blonde, a Northeastern-style IPA, and a coffee stout. That list has since shifted to include several seasonals and a clean Irish red ale, but we recently fell back in love with one of the OGs. The Ubuntu coffee stout, made with blood orange and Allegro coffee, is a perfect transition to the chillier nights ahead.

    Live Oak Brewing Company
    It may seem odd to label this Austin classic as underrated, especially when the brewery’s hefeweizen is internationally recognized. But just like Meryl Streep can never get enough Oscars, Live Oak can never get enough attention. The new(ish) facility — with a spacious taproom, a shady biergarten, expanded production, and a canning operation — has made them even stronger. We especially like that we can now take that famous hefe with us when we tube.

    Pinthouse Pizza
    If there is a better IPA program in town, we’d like to see it. Under the direction of director of brewing Joe Mohrfeld, both locations keep turning out hit after hit. Electric Jellyfish, a hoppy but mildly bitter Northeastern-style IPA, is the breakout star, but there’s plenty of other attractions — all of which can be canned up for you in crowlers onsite. That there’s also really good pizza is just the icing on the cake.

    St. Elmo Brewing Co.
    We know that for some Austinites, making the trip to South Austin can be difficult. But what’s a little traffic when the destination is this fun? We especially like the beer descriptions, which pokes a little fun at the language of beer tasting with nonsensical notes (for example, McCaffe — a coffee double IPA — has characteristics of “lawsuit” and “ooooweee”). The special events like Grassy Tuesday (dedicated to bluegrass) and the onsite Soursop food truck make us smile, too.

    What are Houston's most underrated breweries? Send you selections to CultureMap food editor Eric Sandler at eric@culturemap.com

    breweriescraft-beer
    news/travel

    H-E-Buzz

    H-E-B delights Texas travelers with airport vending machine pop-ups

    Brandon Watson
    Dec 12, 2025 | 10:15 am
    H-E-B vending pop-up
    Austin-Bergstrom Airport/ Instagram
    H-E-B says it will bring surprise Texas travelers with more holiday pop-ups.

    New H-E-B stores seem to be getting bigger and bigger, but its newest locations is taking the opposite track. The beloved San Antonio grocery store is surprising holiday travelers with tiny vending machine pop-ups, offering free swag at Texas' major airports, including Houston's George Bush Intercontinental Airport on December 14 and Hobby Airport on December 16.

    The Texas staple first surprised travelers at the Austin-Bergstrom International Airport (AUS) on December 10 with a tiny vending machine pop-up. Delighted visitors were given a “H-E-B boarding pass,” redeemable for some of the store’s most coveted merch. Among the finds stocked were cushy concha slippers, Cafe Olé coffee, and the ever-popular flour tortilla blanket.

    “No store does what? More!” wrote the airport in an Instagram post. “Our passengers were obsessed!”

    Already cherished by Texans for its prized pre-made foods and its “Texas FEMA” efforts through its in-house disaster response team, H-E-B has become a viral sensation in 2025. In June, TikToker Anna the Colossal Titan racked up hundreds of thousands of views for a video showing her smuggling 200 H-E-B tortillas in her backpack.


    @annathecolossaltitan goodmorning austin #happyinternationalbaggettersday ♬ Easy - Commodores


    In October, the grocer made more headlines by releasing a collection of heavy metal-themed t-shirts in collaboration with Nashville graphic artist Connor Dwyer. The limited drop of 1,000 shirts sold out in seconds.

    According to H-E-B’s Instagram reels, the company has not finished spreading holiday cheer. It says Lone Star travelers should be on the lookout for more airport pop-ups soon. Homesick Texans who aren’t lucky enough to stumble on a kiosk can always purchase swag like shopping cart ornaments, Creamy Creations puzzles, and mystery box keychains through the brand shop.

    Houston is not the only stop on the holiday pop-up tour. The H-E-B team will be at the following Texas airports, with the fun kicking off between 11:30 am to noon on the selected dates:

    • Friday, December 12: San Antonio International Airport
    • Sunday, December 14: Houston's George Bush Intercontinental Airport
    • Tuesday, December 16: Houston's William P. Hobby Airport
    • Thursday, December 18: Dallas Fort Worth Airport
    • Friday, December 19: Dallas Love Field Airport
    travelpop-upsaustingrocery storesh-e-b
    news/travel
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