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    Summer travel

    Love letter to Lubbock: West Texas outpost offers small town hospitality & charm

    Erin Schwarz
    Jul 7, 2012 | 1:15 pm
    • That West Texas sky: There's a lot to love about Lubbock.
      Courtesy Photo
    • Pancake House
      Courtesy Photo
    • After football games students dance at The Roof.
      The Roof/Facebook
    • The Buddy Holly statue on Texas Tech's campus
    • Chimy's Cerveceria
      Courtesy Photo
    • The Buddy Holly Center is a tribute to the musician's life and work.
    • Cap Rock Winery

    Lubbock or leave it!

    After spending two years in the “Hub City” as a Texas Tech student, I've learned Lubbock is different from most cities in Texas and deserves more attention. I know you're thinking, "What is so great about Lubbock? It's in the middle of nowhere and it smells like cow poop."

    I'll admit Lubbock is hard to get to. There is a lot of dust and hurricane-force winds, with occasional haboobs. If the wind blows a certain way, you get a whiff of cow poop. When it rains everything floods because the land is so flat.

    But these are the things that make Lubbock unique, and some of the reasons why I find it so different yet wonderful. The city still offers visitors small-town hospitality and West Texas charm.

    Texas Tech University is the main focus of the city. Last year, it was named one of the top 20 most beautiful college campuses in the nation according to The Daily Beast. When you visit Lubbock, you really feel the atmosphere of a college town. On football game days everyone decks out head-to-toe in Red Raider gear, with hundreds of tailgate parties and fans who yell themselves hoarse.

    Lubbock offers visitors small-town hospitality and West Texas charm.

    Lubbock also has a rich musical heritage. It's the birthplace of rock 'n' roll pioneer Buddy Holly, who died tragically in an airplane crash in 1959 at age 22. No visit to Lubbock is complete without a stop at the Buddy Holly Center in the historic Depot Entertainment District. It houses a permanent exhibition dedicated to his life and music and showcases unique memorabilia donated by family, friends and fans of Lubbock’s favorite son.

    Lubbock is also known for its vibrant nightlife. After 10 p.m. Tech students start to fill the bars and things tend to get a little rowdy. My personal favorite is a bar/restaurant called Chimy's. The food is cheap and the margaritas are potent. One should do the trick because instead of tequila, these babies are packing everclear. Buyer beware.

    Another local hot spot is The Roof. Located on top of Raider Park parking garage overlooking the stadium, it is a prime spot to drink a cold beer and enjoy some football. At night The Roof has a fantastic DJ and everyone dances underneath the stars.

    After a night on the town, the place to go for breakfast is the Pancake House. Offering toasty hot pancakes that melt in your mouth to homemade biscuits and gravy, the vintage diner is a wonderful way to cure the hangover or to start off a new day.

    Most people don't think of Texas as wine country, but there are five wineries in the Lubbock that produce great wine amid stunning architecture. The Llano Estacado Winery wins lots of winemaking awards, using world-class grapes grown within a 100-mile radius of Lubbock.

    Texas is known for big-time shopping, and even though Lubbock isn’t all that big, it can hang with the best, with lots of unique stores and boutiques. My favorite is Chrome, a chic men’s and women’s boutique that is divided into various rooms featuring clothing, jewelry, denim, shoes, and beauty products.

    And for a real undiscovered treasure, plan a side trip to Palo Duro Canyon, located about 100 miles north of Lubbock. Dubbed "The Grand Canyon of Texas," it offers breaktaking views and is a whole lot closer than a trip to Arizona.

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    Home for the Weekend

    Top Texas pitmasters fire up for Hill Country BBQ and music festival

    Brianna Caleri
    Jul 28, 2026 | 9:15 am
    Hurtado
    Hurtado Barbecue/Facebook
    Hurtado Barbecue will be firing up the grills at the Brownwood festival.

    The small Hill Country town of Brownwood is going big for its 2026 Feels Like Home Festival, a barbecue and country music event scheduled for Saturday, October 3. A first wave of 10 participating pitmasters has been revealed, including a former Houstonian who's made his mark in a small town.

    Joey Victorian started his professional barbecue career in Houston, where his smoked tri-tip earned praise from Houston Chronicle barbecue columnist J.C. Reid. From there, he appeared on season 2 of Netflix's Barbecue Showdown before opening Victorian's Barbecue in Mart, a small town east of Waco.

    The first wave of pitmasters at the Feels Like Home Festival are:

    • Bosque River Taphouse (Stephenville, TX)
    • Brantley Creek Barbecue (Odessa, TX)
    • Hill City Chop House (Tolar, TX)
    • Hurtado Barbecue (Fort Worth and Arlington, TX)
    • Olmos BBQ (Fort Worth, TX)
    • Pody's BBQ (Pecos, TX)
    • Rossler's Blue Cord Barbecue (Harker Heights, TX)
    • Schoepf's BBQ (Belton, TX)
    • The Original Roy Hutchins Barbecue (Trophy Club, TX)
    • Victorian's Barbecue (Mart, TX)

    Brownwood is located between Dallas-Fort Worth, Austin, and Abilene, about a five-hour drive from Dallas. Texas Monthly recently detailed some unique ways to spend the weekend there, a place that's "still obsessed with trains."

    “Barbecue has been part of the Feels Like Home experience since day one, and we have always believed it deserves the same level of care and attention that we put into the music lineup,” said festival director Steve Clayton in a statement. “This is about making Feels Like Home more than just another concert or music festival. We want people to come to Brownwood and spend the day discovering incredible country music, eating barbecue from pitmasters they may have driven hours across Texas to try, and enjoying the kind of authentic hometown hospitality that makes this community so special.”

    Blue Cord Barbecue Pitmasters at Feels Like Home have plenty of space to spread out.Photo by Levi Thompson

    This year, the third for the festival, organizers have updated the barbecue portion of the experience to allow more time for attendees to try everything.

    On the musical side, attendees can expect live performances from:

    • Gary Allan
    • Scotty McCreery
    • Mark Chesnutt
    • Jack Ingram
    • Caroline Hale

    The period between noon and 4 pm will be open for complimentary sampling on the Grass Lawn, which is adjacent to the main stage and more accessible than the previous location. Fans will be able to watch from the barbecue area, so it won't be a tough choice between getting barbecue and enjoying the show. They can also move back and forth between the stage and the barbecue area.

    Past attendees haven't just made the drive for a meal. Other activities include mechanical bull riding and axe throwing, and other small interactive elements will offer variety throughout the day.

    Feels Like Home will be held at the Brownwood Event Center. Tickets (starting at $82, before a $45 unlimited barbecue add-on) are available at feelslikehomefest.com.

    barbecuefestivalsmusic festivalpitmastershill countrybrownwood
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