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    Summer travel

    Love letter to Lubbock: West Texas outpost offers small town hospitality & charm

    Erin Schwarz
    Jul 7, 2012 | 1:15 pm
    • That West Texas sky: There's a lot to love about Lubbock.
      Courtesy Photo
    • Pancake House
      Courtesy Photo
    • After football games students dance at The Roof.
      The Roof/Facebook
    • The Buddy Holly statue on Texas Tech's campus
    • Chimy's Cerveceria
      Courtesy Photo
    • The Buddy Holly Center is a tribute to the musician's life and work.
    • Cap Rock Winery

    Lubbock or leave it!

    After spending two years in the “Hub City” as a Texas Tech student, I've learned Lubbock is different from most cities in Texas and deserves more attention. I know you're thinking, "What is so great about Lubbock? It's in the middle of nowhere and it smells like cow poop."

    I'll admit Lubbock is hard to get to. There is a lot of dust and hurricane-force winds, with occasional haboobs. If the wind blows a certain way, you get a whiff of cow poop. When it rains everything floods because the land is so flat.

    But these are the things that make Lubbock unique, and some of the reasons why I find it so different yet wonderful. The city still offers visitors small-town hospitality and West Texas charm.

    Texas Tech University is the main focus of the city. Last year, it was named one of the top 20 most beautiful college campuses in the nation according to The Daily Beast. When you visit Lubbock, you really feel the atmosphere of a college town. On football game days everyone decks out head-to-toe in Red Raider gear, with hundreds of tailgate parties and fans who yell themselves hoarse.

    Lubbock offers visitors small-town hospitality and West Texas charm.

    Lubbock also has a rich musical heritage. It's the birthplace of rock 'n' roll pioneer Buddy Holly, who died tragically in an airplane crash in 1959 at age 22. No visit to Lubbock is complete without a stop at the Buddy Holly Center in the historic Depot Entertainment District. It houses a permanent exhibition dedicated to his life and music and showcases unique memorabilia donated by family, friends and fans of Lubbock’s favorite son.

    Lubbock is also known for its vibrant nightlife. After 10 p.m. Tech students start to fill the bars and things tend to get a little rowdy. My personal favorite is a bar/restaurant called Chimy's. The food is cheap and the margaritas are potent. One should do the trick because instead of tequila, these babies are packing everclear. Buyer beware.

    Another local hot spot is The Roof. Located on top of Raider Park parking garage overlooking the stadium, it is a prime spot to drink a cold beer and enjoy some football. At night The Roof has a fantastic DJ and everyone dances underneath the stars.

    After a night on the town, the place to go for breakfast is the Pancake House. Offering toasty hot pancakes that melt in your mouth to homemade biscuits and gravy, the vintage diner is a wonderful way to cure the hangover or to start off a new day.

    Most people don't think of Texas as wine country, but there are five wineries in the Lubbock that produce great wine amid stunning architecture. The Llano Estacado Winery wins lots of winemaking awards, using world-class grapes grown within a 100-mile radius of Lubbock.

    Texas is known for big-time shopping, and even though Lubbock isn’t all that big, it can hang with the best, with lots of unique stores and boutiques. My favorite is Chrome, a chic men’s and women’s boutique that is divided into various rooms featuring clothing, jewelry, denim, shoes, and beauty products.

    And for a real undiscovered treasure, plan a side trip to Palo Duro Canyon, located about 100 miles north of Lubbock. Dubbed "The Grand Canyon of Texas," it offers breaktaking views and is a whole lot closer than a trip to Arizona.

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    H-E-Buzz

    H-E-B delights Texas travelers with airport vending machine pop-ups

    Brandon Watson
    Dec 12, 2025 | 10:15 am
    H-E-B vending pop-up
    Austin-Bergstrom Airport/ Instagram
    H-E-B says it will bring surprise Texas travelers with more holiday pop-ups.

    New H-E-B stores seem to be getting bigger and bigger, but its newest locations is taking the opposite track. The beloved San Antonio grocery store is surprising holiday travelers with tiny vending machine pop-ups, offering free swag at Texas' major airports, including Houston's George Bush Intercontinental Airport on December 14 and Hobby Airport on December 16.

    The Texas staple first surprised travelers at the Austin-Bergstrom International Airport (AUS) on December 10 with a tiny vending machine pop-up. Delighted visitors were given a “H-E-B boarding pass,” redeemable for some of the store’s most coveted merch. Among the finds stocked were cushy concha slippers, Cafe Olé coffee, and the ever-popular flour tortilla blanket.

    “No store does what? More!” wrote the airport in an Instagram post. “Our passengers were obsessed!”

    Already cherished by Texans for its prized pre-made foods and its “Texas FEMA” efforts through its in-house disaster response team, H-E-B has become a viral sensation in 2025. In June, TikToker Anna the Colossal Titan racked up hundreds of thousands of views for a video showing her smuggling 200 H-E-B tortillas in her backpack.


    @annathecolossaltitan goodmorning austin #happyinternationalbaggettersday ♬ Easy - Commodores


    In October, the grocer made more headlines by releasing a collection of heavy metal-themed t-shirts in collaboration with Nashville graphic artist Connor Dwyer. The limited drop of 1,000 shirts sold out in seconds.

    According to H-E-B’s Instagram reels, the company has not finished spreading holiday cheer. It says Lone Star travelers should be on the lookout for more airport pop-ups soon. Homesick Texans who aren’t lucky enough to stumble on a kiosk can always purchase swag like shopping cart ornaments, Creamy Creations puzzles, and mystery box keychains through the brand shop.

    Houston is not the only stop on the holiday pop-up tour. The H-E-B team will be at the following Texas airports, with the fun kicking off between 11:30 am to noon on the selected dates:

    • Friday, December 12: San Antonio International Airport
    • Sunday, December 14: Houston's George Bush Intercontinental Airport
    • Tuesday, December 16: Houston's William P. Hobby Airport
    • Thursday, December 18: Dallas Fort Worth Airport
    • Friday, December 19: Dallas Love Field Airport
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