50 Cent is bringing his cognac and Champagne to Astros games.
Rap star 50 Cent continues to make a splash in his adopted hometown of Houston. The hip-hop legend (née, Curtis Jackson) has partnered with the Houston Astros to bring his Sire Spirits brand to Minute Maid Park.
The partnership will feature two of Sire Spirits brands, Branson Cognac and Le Chemin du Roi Champagne, in a variety of ways. They include:
Branson Cognac is now the “Official Cognac of the Houston Astros.”
Le Chemin du Roi is now the “Official Premium Champagne of the Houston Astros.”
In 2023, the bar on Minute Maid Park’s club level will be the “Sire Spirits Bar.”
“The Astros are proud to partner with Curtis and his team to offer Sire Spirits to our fans visiting Minute Maid Park,” Astros vice president Jeff Stewart said in a statement. “Both organizations share a common goal of giving back to our community, so teaming up with Curtis’ spirit company and charity to invest in the City of Houston just made sense. We are excited for this partnership, and I look forward to visiting the rebranded Club Level Bar next season.”
Additionally, baseball fans will find cocktails made with Sire Spirits throughout the park. The brand will also have a suite at the stadium that will be available for either 50 Cent’s personal use, for special promotions with fans, or for activities associated with his charity, The G-Unity Foundation.
Beyond better booze at Minute Maid, the partnership also includes a relationship between the G-Unit Foundation and the Astros Foundation. They include forming a program to teach teenagers leadership skills and foster character development. Plans also include a golf tournament, a wine dinner at Potente, Astros owner Jim Crane’s luxurious Italian restaurant, and making G-Unit the beneficiary of two of the 50/50 charity raffles held during Astros games.
“I am especially proud and excited about our first Major League Baseball deal with the Astros,” 50 Cent added. “We share the same philosophy of conscious capitalism. I look forward to providing the opportunity for at-risk teens to experience the excitement of attending a baseball game in a luxury suite setting at Minute Maid Park.”
Known simply as "50" or "Fiddy," the an award-winning musician, author, and entrepreneur, has been very active around the Bayou City. Since moving here last year, he’s been one of the top bidders at the RodeoHouston wine auction and established spirits deals with all three of Houston’s major franchises.
Even more importantly, he donated $600,000 to foster entrepreneurship at three Houston high schools. The G-Unity Business Lab encourages students to engage in MBA-level lessons that represent the full lifecycle of a product or concept, from idea creation, to market branding, to even running a company.
Yes will play their classic album Close to the Edge in its entirety, along with a selection of their other hits.
Formed in 1968 by Jon Anderson and the late Chris Squire, Yes have been one of the most innovative, influential and best-loved bands in rock music history. Their 1970s albums The Yes Album, Fragile, Close To The Edge, Yessongs, Tales From Topographic Oceans, Relayer, and Going For The One were groundbreaking in musical style and content. The band was inducted into the Rock And Roll Hall Of Fame in 2017.