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    Welcome (Seriously)

    Don't get on Austin's bad side: Out-of-towner's guide points out ways to really enjoy SXSW

    Katie Friel
    Mar 9, 2014 | 6:00 pm

    Editor's note: As SXSW invades Austin, our sister website, CultureMap Austin, offers this unconventional visitors guide.

    Welcome to Austin! We're not going to follow up with any of that "please don't move here" nonsense because, frankly, we're glad you're here for SXSW. You pump hundreds of millions of dollars into our local economy, boost the reputation of our city as an international destination and give us a 10-day break from having to take any real responsibility in both our professional and personal lives. So, hello!

    Now that we've said that, we do have a few friendly suggestions for how to keep alive the spirit of fellowship and fun. Feel free to refer back to this guide as you spend the next 10 days running around Austin like a mad man, chasing the free Lone Star and endless breakfast tacos.

    Tip your bartender
    This is an overall metaphor; just tip everyone. In addition to being some of the friendliest people you've ever met, Austin's service industry tends to attract some of the best and brightest. Since a huge portion of our economy is driven by the service industry, everyone you meet from your concierge to your valet to your server makes his or her living based on helping you have a great time. Bring small bills and tip accordingly. Just because that cocktail is complimentary doesn't mean you get out of tipping the bartender who served you.

    Note: Take special care of them as it gets later into the festival, while you're 1,500 miles away from home having the time of your life, many of us are pulling 14-hour shifts and surviving on nothing but free coconut water and KIND bars.

    There's a whole Austin outside of downtown
    Contrary to what you may think, there's a whole big world outside of downtown. Enjoy it. Pop into a local watering hole that isn't giving away free cocktails. Have a conversation that isn't about "big data" or "the cloud." Get on a bus (it will cost you $1 each way) and head north to Burnet, North Loop and Crestview. Head east of Fader Fort and discover a whole world of galleries, outdoor patio spaces and mom-and-pop restaurants. Bypass South Congress and head to South First which has the city's most underrated vintage shopping. If you're not sure where to go, just find a friendly local (we'll be the ones without the badges around our necks) and we'll point you in the right direction.

    You look cooler if you leave celebrities alone
    We assume you New Yorkers and Angelenos know what we're talking about. From musicians to movie stars, quite a few famous folks call Austin home. And those that aren't lucky enough to live here fly in for the festival. Here's one thing we've learned: celebrities just want to party like the rest of us. So do your part in maintaining Austin's reputation as a place where they can do that. If you see Tim Riggins — sorry, if you see Taylor Kitsch — at the coffee shop, don't bug him. Just quietly freak out on the inside and immediately text your mom like the rest of us.

    Treat food trucks like restaurants
    We didn't invent food trucks, but we did turn them into a huge Austin attraction. Some of the best chefs in the country — nay, the world — operate out of Austin food trucks and we're lucky to have them. But we also know that, like the service industry folks, many people make their living staffing, cooking, running and serving in these mobile eateries. (Including, full disclosure, the author of this article who spent two years of graduate school living entirely off tips from a South Congress snow cone stand.) Tip accordingly.

    "Why do I have to do all of this tipping?" you may find yourself asking. Because you just ate a meal created by James Beard Award-winning chef Paul Qui and it cost you $11. That's why.

    Don't complain about our traffic
    We know.

    Obey traffic laws
    We know you're "working" while you're down here, but many of us still have conduct business as usual, too. We still have to navigate downtown to get to meetings, appointments and to meet our out-of-town friends who all seem to end up at The Belmont (guys, even during SXSW we don't want to go to The Belmont). So whether you're walking, biking, on a Segway (don't do that) or in a car, make sure not to cross against the light and obey the rules of the road.

    Also, if you can't figure out how to use our parking meter system, don't leave a note on your windshield to the parking enforcement officer saying, "Sorry, couldn't figure it out!" He will snatch it off, show it to an Austinite and together we'll spend a few minutes laughing at your expense. Then, you'll get a ticket.

    Don't be offended when we're glad you leave
    One of the best moments of all of SXSW happens on the final Sunday, when Shangri-La unfolds its giant "Thank You, Go Home" banner and most of the bars won't let you in unless you have a Texas ID.

    Don't take it personally. Remember, we've had people sleeping on our couch/floor/dining room table for two weeks. We've had house guests drinking our booze, using all our toilet paper and leaving piles of crap all over our coffee tables. We've driven friends from Rainey Street to Butterfly Bar to Ginny's and back again without complaint. We haven't had a decent meal that didn't revolve around free booze in 10 days. We've been doing what you're doing while still having to run our family, go to work, pay our bills and field phone calls from our parents asking us why we haven't called them back since early March.

    So yes, we're glad to see you come but don't be offended when we see you go.

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    Texas getaways

    6 best Hill Country and San Antonio hotels for a weekend getaway

    Katherine Stinson
    Sep 16, 2026 | 2:30 pm
    Monarch Hotel San Antonio guest room
    Photo courtesy of Monarch Hotel website
    The new Monarch Hotel has opened near the iconic Hemisfair.

    The San Antonio area is buzzing with a number of freshly renovated hotels and brand-new accommodations that are beckoning for a weekend getaway. Head west for about three hours from Houston and settle into a romantic Hill Country retreat or check into a hip stay in the heart of the Alamo City.

    From romantic Hill Country havens to buzzy downtown hotels that have just opened their doors, here are our top picks for a chic San Antonio stay this fall.

    The Gunter Hotel
    This downtown San Antonio hotel’s multimillion-dollar renovation wasn’t just about adding fancy new furniture; it was about honoring the property’s storied history. Inspired by Robert Johnson's history-making stay in Room 414, the Gunter serves as a love letter to San Antonio’s music heritage. Add elegant rooms and suites, refined American fare at Jots, the city’s first Paris Baguette location, and a street-level speakeasy, and you've got more than enough excuses to book a stay.

    The Monarch Hotel
    A new kid on the block, this Hemisfair hotel takes flight from the second you step into the lobby. But the snazzy design is second to the dining. Grab a morning pastry at the Nectarie Café, splurge on steaks at Oak & Amber, then have after-dinner drinks underneath the butterfly wing eaves of Alateo. Theme continues outdoors with the property’s La Mariposa sculpture — the perfect backdrop for a vacation selfie.

    The InterContinental Hotel San Antonio Riverwalk
    This underrated property scores high marks with those who seek the buzz of the city core. Located within walking distance of multiple popular restaurants and bars, the hotel itself also has a dining standout with Cavalier, offering a globally-inspired menu of coq au vin, picanha, short rib, lamb shank, and more. The social set will want to check out its frequent wellness events and movie nights and pony up for a suite with access to the posh Club InterContinental.

    The Ranch Motel
    During the day, this Broadway spot’s pool is home base for the see-and-be-seen crowd, with snacks served by some of Alamo City’s hottest pop-ups. After the sun sets, it feels even more exclusive thanks to a dimly lit upstairs mezcal lounge and showers stocked with Le Labo products.

    Hyatt Regency Hill Country Resort & Villas Schedule a couple's massage at Hyatt Regency Hill Country Resort & Villas.Hyatt Regency Hill Country Resort & Villas/ Facebook

    Hyatt Regency Hill Country Resort & Villas
    This Hill Country retreat is located near SeaWorld San Antonio, but don’t waste a minute finding Nemo. Instead, head to the crystal lagoon for some splashy fun, get a massage at the spa, and share some charcuterie at Antlers Lodge. After a full day, sink into the bed outfitted with luxurious linens — part of a massive $100 million renovation.

    JW Marriott Hill Country Resort
    This secluded hideaway near Stone Oak sprawls out on 600 acres. Every type of weekend warrior will find something to explore — from multiple restaurants for foodies to a 9-acre waterpark for adventurers and a 36-hole golf course. Later in the year, snuggle up and enjoy some frosty holiday activations.

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