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    No Consolation Prize

    Relegated to ESPNU: Case Keenum is stuck bowling in Dallas for the other CottonBowl; Texas A&M gets Houston

    Chris Baldwin
    Dec 4, 2011 | 7:21 pm
    • Case Keenum
    • Texas A&M (6-6 record and all) gets a Houston bowl moment.
      Photo via TAMU News

    Sunday night was supposed to be the night that Case Keenum and his University of Houston teammates held a BCS bowl party. There'd be giddy watching of ESPN's final BCS standings show, grand planning, laughs and joy all around.

    Instead, there's the quiet word of a season-ending game in Dallas. In the Cotton Bowl, the stadium that the actual Cotton Bowl bowl game (one of the premiere non-BCS bowl games) doesn't even play in anymore because Jerry Jones' sparkling Cowboys Stadium has made the place largely obsolete.

    Oh, joy.

    Adding to the feeling of second class status is the fact the TicketCity Bowl is shown on ESPNU, which isn't exactly a staple cable channel on most systems.

    Still reeling from its BCS-blowing 48-29 loss to Southern Mississippi in the Conference USA Championship Game, now 20th-ranked Houston (12-1) has found out it will play No. 24 Penn State (9-3) in the TicketCity Bowl at 11 a.m. Jan. 2. The Big D the day after New Year's (a day when everyone in Houston figures to be talking about who the Texans will be playing in the NFL playoffs) somehow doesn't hold the same allure as New Orleans for a primetime Sugar Bowl showdown. It's not even in the same universe.

    Adding to the feeling of second class status is the fact the TicketCity Bowl is shown on ESPNU, which isn't exactly a staple cable channel on most systems.

    Case & The Coogs' bowl placement doesn't necessarily reflect a lack of interest in them. It has plenty to do with Conference USA's inability to negotiate significant binding bowl tie-ins as well. As conference champion, Southern Mississippi didn't even get an expected Liberty Bowl berth and ABC appearance.

    Instead, the Golden Eagles are relegated to the Hawaii Bowl for a Christmas Eve night game — with the Liberty Bowl's decision a clear snub of Conference USA.

    One could make the argument that a 6-6 Texas A&M team ended up with a better bowl draw than UH. The Aggies will be coming to Houston for the Meineke Car Care Bowl to play Northwestern at Reliant Stadium at 11 a.m. on Dec. 31. Houston's bowl isn't a headline-grabbing national player yet, but it gives the teams first-class treatment in every way. Veteran coaches wives, who've seen it all when it comes to bowl games, raved to CultureMap about the setup and the perks in H-Town last December.

    The Car Care Bowl is also shown on ESPN, the original, the channel everyone gets. Plus, the Aggies fans figure to show in force — especially if their new coach is on the sidelines.

    Could that be current Houston coach Kevin Sumlin? One of the intriguing things about this Texas bowl tango is the possibility that Sumlin will be coaching the Aggies in Houston rather than the Cougars in Dallas. He's been removed, or he has removed himself, from consideration for the UCLA job. The Arizona State situation has also cooled.

    Other programs either realize that Sumlin is set on Texas A&M or they think he might stick in Houston after all.

    Texas A&M has previously said that its current interim coach Tim DeRuyter will coach the team in its bowl game, and that's still the most likely possibility. But this is a fluid situation. If Sumlin becomes the Aggies new coach, and if he's named quickly, there's a chance he could be involved with the game in some capacity.

    Dominos Fall

    Houston's bowl could have taken Penn State, but the massive child abuse scandal baggage that accompanies the once storied Nittany Lions scared many bowls away. Northwestern is much more of a feel-good story. One of those types of stories went bowling in Houston last year — Baylor quarterback Robert Griffin III.

    There was thought Griffin could have been headed to the Cotton Bowl (the big game played at Cowboys Stadium) not the stadium where UH will play. Instead, Kansas State was tabbed to take on Arkansas for a matchup of two Top 10 teams at Jerry World. Griffin and the Bears will play Washington in the Alamo Bowl in San Antonio on Dec. 29. That's something of a letdown for a 9-3 team that finished 12th in the final BCS standings with wins over Oklahoma, Texas and TCU.

    Baylor lost by one point at Kansas State.

    Still, the chance to finish in the Top 15 in the country one year after playing a bowl game in Houston (and getting blown off the field in that game) is no small accomplishment for Art Briles' program. If the Car Care Bowl gets seen as something of a springboard to breakthrough seasons, it will only enhance the bowl's rep and the organizers attempts to eventually build it into a bigger and bigger game.

    The University of Texas, on the other hand, will play in the Holiday Bowl in San Diego on Dec. 28, while BCS-denied TCU will play Louisiana Tech in the Credit Union Poinsettia Bowl on Dec. 21 (talk about bowl letdowns).

    As for Case & The Coogs? The TicketCity Bowl is more of a goodbye — to Keenum at the very least. Much of the country may not be able to watch his last passes on TV, but maybe that will inspire more UH fans to make the drive to Dallas.

    Small consolation you say? That's how it goes on letdown weekend.

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    open containers for all

    Houston suburb's new social district sweetens World Cup festivities

    Jef Rouner
    Nov 25, 2025 | 10:30 am
    A shot of the entrance to the First Colony Mall in Sugar Land with the Cheesecake Factory in the background.
    Photo courtesy of Visit Sugar Land
    First Colony Mall will be part of the new Sugar Land social district.

    As the 2026 FIFA World Cup nears, Houston is preparing a variety of ways to the welcome the thousands of visitors the event will draw. The latest is in Sugar Land, where city authorities announced the creation of a new social district that will open on Friday, December 5.

    “The Sugar Land Social District reflects our city’s trailblazing spirit and shows how we’re ready to redefine what a vibrant destination can be,” said Elizabeth Huff, director of economic development & tourism. “By bringing together our dining, entertainment, and cultural experiences in a walkable setting, it creates a sweeter experience for residents, visitors, and groups alike, positioning Sugar Land as a great supporter to Houston as we prepare to welcome the world for FIFA World Cup 2026.”

    Running June 11-July 29, the 2026 World Cup will feature games in the United States, Mexico, and Canada. NRG Stadium is scheduled to host seven matches over the course of the tournament. That includes five group stage matches, one in the Round of 32, and one in the Round of 16. Sugar Land has partnered with FIFA to earn the title of "Host City Supporter.

    What is a Social District?

    Basically, a social district turns large areas into a party zone where people can legally walk between various businesses and events with open containers of alcohol. Think the Wynwood Art District in Miami, Florida or the Arts District in Downtown Los Angeles, California. The lack of restrictions begets a more relaxed, party atmosphere while the focus on walkable areas adds a greater sense of community.

    The Sugar Land Social District encompasses parts of the Sugar Land Town Square and First Colony Mall. It will be open Monday through Saturday from 7 am to 2:15 am and Sunday from noon to 2:15 am. The boundaries of the district will be clearly marked to prevent people from wandering outside of them and violating open container laws. The Sugar Land Police Department will regularly patrol the district.

    More than a dozen bars and restaurants lie within the district, including Flying Saucer Draught Emporium, Little Woodrow's, Baker Street Pub, B.B. Italia, and others.

    Social District Opening Party

    The official debut of the social district on Friday, December 5 will start at 10:30 am at Little Woodrow's Sugar Land with a FIFA World Cup 2026 Final Draw Watch Party lasting until 1 pm. From 5-8 pm, the annual tree lighting ceremony will take place in the town square. Visitors who purchase beverages from three participating vendors will receive a free custom FIFA World Cup 2026 Houston and Visit Sugar Land koozie, as well as a free hot chocolate from the Visit Sugar Land cart.

    “As part of our city's Strategic Action Plan and Stimulating Economic Growth All-In Initiative, this new social district isn’t just about enjoying a drink outdoors; it’s about creating a more connected and walkable community,” said Teagan Trammell, strategic and government affairs management analyst for the City of Sugar Land. “By encouraging people to explore our local restaurants and bars on foot, we’re strengthening the bonds between residents, visitors, and businesses while showcasing the vibrant culture that makes Sugar Land stand out.”

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