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    Making up for 2004

    Waiting for that last-minute Super Bowl ticket discount? Not this year, thanksto Houstonians

    Chris Baldwin
    Feb 5, 2011 | 7:56 pm

    Buying Super Bowl tickets is often an art. One that's equal parts patience and timing.

    Wait long enough, but not too long, live close enough, but not so close that a scalper thinks you're desperate, and you can typically land a ticket for less than anyone expects. Oh, the price will still be supersized, but no longer so out of range for many diehards.

    "People have a number," said Pat Ryan, co-owner of The Ticket Experience, a Houston-based ticket broker. "And they're waiting to see if tickets fall to that number. If it gets to $1,500, I'm buying a ticket and driving up. If it gets to $1,000 . . .

    "Some people can't justify it if it's at $2,200. But they have a number where they're going."

    At most Super Bowls, those folks would be in luck (or think they're in luck, depending on your view of dropping a grand-plus for an upper-level stadium seat). But not this Super Bowl in Jerry World. At least, not so far.

    Reports that there could be more frozen precipitation in Dallas on Sunday dropped a few tickets as low as $1,900 Friday night on giant ticket sites like Stubhub.com. But prices zoomed back up to $2,895 for the lowest-priced seat by Saturday night. Steelers, Packers and Jerry Jones' space-age stadium have remained one powerful draw in a week in which party promoters have grown increasingly desperate and many restaurant owners are crying into the ice.

    Ryan and his business partner Nick Cubero believe part of the reason for that is Houstonians interest in the game. Particularly Houstonians who felt shut out of the 2004 Super Bowl held at Reliant Stadium.

    "It was a completely different ticket market back when Houston had the Super Bowl," Cubero said. "The NFL had much tighter control over the tickets then. There were a lot people willing to pay good money who couldn't get in. They're making up for that a little with this Super Bowl. The feeling is they're not going to miss another Super Bowl in Texas."

    This is the first Super Bowl in recent memory where tickets bought by the residents of the game's home state far out strip tickets sold to fans in the states where the participating teams are from (Wisconsin and Pennsylvania in this case). It's a Texas Super Bowl in many ways, even if both the Cowboys and Texans were eliminated from contention for the game months ago.

    The difference since the last Texas Super Bowl in Houston is how the secondary ticket market has exploded. Stubhub wasn't as omnipresent in 2004 and the NFL didn't have its own Ticket Exchange, essentially a league-sanctioned ticket broker.

    "Once the NFL started the Ticket Exchange, everything changed," Cubero said. "The league couldn't really object to the tickets changing hands anymore when it was doing the same thing."

    Most last-minute Super Bowl ticket purchasers are within four to five hours drive of the game site, in the Ticket Exchange duo's experience.

    Wondering why Super Bowl tickets aren't dropping to your number? Look at the Houstonian next to you, getting ready to drive up for the game. It turns out that prices are another thing that are bigger in Texas.

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    WNBA returns to H-Town

    Tilman Fertitta pays record $300M to bring Houston Comets back home

    Eric Sandler
    Mar 30, 2026 | 8:44 am
    WNBA Houston Comets vs Seattle Storm
    Photo by Otto Greule Jr/Getty Images
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    Houston will soon welcome the return of a beloved local sports franchise. Rockets owner Tilman Fertitta’s company, Fertitta Entertainment, has reached an agreement to purchase WNBA franchise Connecticut Sun and relocate them to Houston as the Houston Comets.

    Pending approval by the WNBA’s Board of Governors, the Houston Comets will begin playing at Toyota Center for the start of the 2027 WNBA season. The announcement confirms media reports of the deal that first circulated last week. Terms of the deal were not disclosed, but many outlets, including ESPN, report the price as a record-breaking $300 million. PaperCity was first to report the news.

    “My family and I are thrilled for the opportunity to bring the Houston Comets back to this incredible city,” Rockets alternate governor Patrick Fertitta said in a statement. “Houston has a proud championship history in the WNBA, with banners from the Comets’ four historic championship seasons still hanging in the rafters of Toyota Center. We believe the time is right to begin the next great era of Comets basketball, and we look forward to working with the WNBA as we move through this process.”

    As Fertitta notes, the Comets were one of the WNBA’s original franchises and won its first four championships from 1997-2000. The team disbanded in 2008. Currently, the WNBA has 13 teams with two more coming, the Portland Fire and Toronto Tempo, that will bring the league to 15 when they begin play in May.

    Fertitta Entertainment has launched houstoncomets.com as a source for news and information about the team’s revival. Fans may place a $99 deposit on a membership that will give them access to season tickets. WNBA Houston merchandise is also available.

    “This is an exciting time for our organization as we welcome the WNBA back to the City of Houston and revive the legacy of the Comets,” president of business operations Gretchen Sheirr added. "The momentum and enthusiasm have been evident through the overwhelming interest from fans and the business community, all eager to support the return of this franchise. It is a true testament to the continued growth and investment in women’s sports, which deserve a place on the world’s biggest stages. We cannot wait for the Comets to begin their next chapter — reigniting the passion of their loyal fans while inspiring a new generation.”

    Tilman Fertitta, currently the U.S. Ambassador to Italy, has a net worth of $11.7 billion, according to the recently released Forbes World Billionaires list. In addition to the Rockets, his extensive holdings include hospitality company Landry’s, Inc., the Golden Nugget casino chain, the Post Oak Hotel, and River Oaks District.

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