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    Jimmy Johnson Jabs Belichick

    Jimmy Johnson jabs Bill Belichick, claims Jim Harbaugh took easy way out as he roars into Houston with Heart

    Chris Baldwin
    Jan 18, 2015 | 6:04 am

    Jimmy Johnson strolls into the room 10 minutes early, smiling all the way. The Dallas Cowboys legend's decked out in an expensive suit, his tie and pocket square the bright teal color of the water he loves to fish in near his Florida Keys home.

    "How y'all doing?" Johnson asks the reporters and camera men crowded around one corner of a Hilton Americas-Houston conference room. "Am I standing in the right spot?"

    Johnson is more relaxed than any coach in history, because he long ago left coaching behind. It's been 16 years since Jimmy Johnson's had a team to call his own. But somehow that hasn't diminished his impact at all. If anything, Johnson is even more revered today. At a Bear Bryant Awards ceremony that sees TCU's Gary Patterson walk away with another Coach of the Year trophy — albeit one of the coolest trophies in sports with the Bear Bryant bust, houndstooth hat included — Johnson is clearly the biggest star in the building.

    "You're guaranteed by just showing up that you're going to win eight or nine. On the pro level, that's not the way it is. It's a grind."

    One gets the sense that the 71-year-old Johnson knows this. But he's not using it to lord over anyone. Instead he goes out of his way to be accommodating. You almost expect him to be disappointed there aren't any babies to kiss in this decidedly middle-aged college football fan crowd.

    "It's good to be involved with the American Heart Association," Johnson says of Bear Bryant Awards' long-time charity overseer. "From my coaching days I had some heart problems."

    Johnson chuckles. The guy who turned the Miami Hurricanes into the most feared program in college football — and a cultural touchstone that's still relevant today — has become something of a coach guru. He goes fishing with Urban Meyer — with the Ohio State coach seeking out his expertise and bringing his son Nate along.

    "He wanted to catch some big dolphins and we did," Johnson says. The coach pauses for a beat. "Mahi mahi," he clarifies with a mischievous smile.

    Philadelphia Eagles coach Chip Kelly did not want to fish when he reached out to Johnson recently. Kelly sought insight into Johnson's experiences running the Cowboys personnel department while coaching. A task that the former Oregon coach is suddenly essentially taking on himself.

    Jimmy Johnson's aura remains ultra powerful to his coaching peers (no matter if Jerry Jones is still too petty to put him in the Cowboys' Ring Of Honor). Heck, Johnson holds super clout even with his rare multiple Super Bowl winning brethren.

    Bill Belichick's Fib?

    New England Patriots coach Bill Belichick is one of Johnson's closet friends. Or rather, Johnson — who makes friends easily — is one of the closet friends of Belichick, The Hoodie who has few confidants. Belichick goes fishing with Johnson every offseason.

    Jimmy Johnson is one of the few people in football who teases Belichick without fear.

    "Belichick," Johnson says. "He's got a boat too. A little smaller boat (than Johnson's)."

    Jimmy lets that one sink in. He's had great timing way before he became a Fox Sports personality.

    For all his wit and his current relaxed vibe, Johnson carries a strong sense of what's right and wrong in coaching.

    Johnson named his own state-of-the-art boat, "Three Rings" — after the national championship he won at Miami and the two Super Bowls he captured for the Cowboys. Belichick named his own boat "Five Rings" — which doesn't sit too well with Jimmy.

    "A few of those were as an assistant," Johnson says, chuckling. "I told him that doesn't count."

    You only get full credit for what you do when you're in charge in Jimmy Johnson's world. So Bill Belichick is a Three Rings (for the titles he won in New England) just like Johnson.

    For all his wit and his current relaxed vibe, Johnson carries a strong sense of what's right and wrong in coaching. That's why he's not going to join the chorus praising Jim Harbaugh for leaving the NFL to take on the Michigan job.

    You want to call that move courageous? Please. Jimmy Johnson does not hesitate to paint going to a program as storied as Michigan as something of the easy way out.

    "You look at the top schools in college and there's the chance to win 10, 11, 12 games and play for the national championship every year," he says. "The difference between the top schools and everyone else is just so huge.

    "You're guaranteed by just showing up that you're going to win eight or nine. On the pro level, that's not the way it is. It's a grind."

    If you are still wondering why Jimmy Johnson never returned to coaching despite some serious courting over the years, the way he talks about the extreme toll of NFL coaching now is instructive. "You have no life other than coaching in professional football," Johnson says. "In college, you at least have some opportunity to spend some time with your family."

    Johnson is living no one's grind now. Hasn't been for more than a decade. If his Houston visit this week is any indication, Jimmy Johnson's life is pretty sweet. It's good to be the Coach Guru.

    The Bear Bryant Awards honored Dallas Cowboys icon Jimmy Johnson this year.

    Paul Bear Bryant Awards
    Photo by Alexander's Fine Portrait Design
    The Bear Bryant Awards honored Dallas Cowboys icon Jimmy Johnson this year.
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    WHATAGAME

    Academy and Whataburger team up for game-day tailgate collection

    Brandon Watson
    Aug 19, 2025 | 3:00 pm
    Whataburger tailgate
    Photo courtesy of Academy Sports + Outdoors.
    Whataburger is rah-rahing a new tailgate collab with Academy.

    It has sashayed down the runway, walked the aisle, and gone glamping; now San Antonio-based Whataburger is trying its hand at sports. On Tuesday, August 19, the cultish fast-food chain debuted a new tailgate collection with Academy Sports + Outdoors.

    The limited-edition drop includes all the essentials for armchair quarterbacking, including jerseys, hats, drinkware, wagons, fold-up tables and chairs, blankets, and outdoor games. Want to walk to the porta-potties in comfort? Slip on a pair of cushy HeyDude Whataburger shoes.

    "When you think of Texas, you think of football — so teaming up with Academy for a third campaign just in time for the season made perfect sense," said Whataburger Group Director of CPG & Retail Marketing Rachael Jones, in a release. "This collaboration brings a fresh take on tailgating and gives fans a fun way to work both iconic brands into their fall traditions."

    Now celebrating its 75th anniversary, Whataburger has transcended its burger shack roots to become a fully fledged lifestyle brand. While its wares are less likely to have resale value than Fendace, it has worked with some of Texas' most iconic labels, including Chubbie's, Texas Standard, Jon Hart, and Yeti. It has even brought prep school staple Vineyard Vines into the mix.

    The tailgating collection is the third time the burger chain has worked with Academy, headquartered in the Houston suburb of Katy. In 2021, the sporty store rolled out a line of performance boat shorts and crew shirts with the athletic outfitter's Magellan brand. Whataburger followed up with a beachy summer collection in 2023.

    The current collection will only be available until supplies last. Football fans can find it at Academy stores or at Whataburger's online Whatastore, an essential source for pickleball sets, UFO-themed adult coloring books, and pop-art burger pillows.

    "This collaboration brings together two fan-favorite brands to deliver a fun collection for the entire family," said Academy Sports + Outdoors executive vice president and chief merchandising officer Matt McCabe in a statement. "No matter who you're rooting for, fun can't lose when you're decked out in the new Academy and Whataburger tailgate collection."

    ---

    Love sports and sports-bar food? Join CultureMap for our big fall sports bash, The Tailgate. Taking place at 8th Wonder on Thursday, September 11, the party will include tailgate-inspired cuisine from local restaurants; premium cocktails; activations and appearances from your favorite Houston teams, including the Texans, Astros, and Dynamo and Dash football clubs; a silent auction of sports memorabilia, and more.

    Early-bird tickets are on sale for just $25. Read more about The Tailgate here and nab discounted tickets here. With sponsors like FLIGHT by Yuengling, Puttshack, Mizzen+Main, Sysco To Go, Antone's Famous Po' Boys, and more, this party will score big with everyone. You don't want to stay on the bench.


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