The lounge at Philippe was the place to be on Friday night, with reality stars and hotties galore.

Robert Kardashian came in for a few drinks and bites before his RivalSpot.com party at Fifth Amendment later in the night. Kardashian mingled with the crowd and held court in the lounge tables with Nancy Marcus Golden (who organized the outing), Neal Hamil, Rob Williams, John Deuster, Nicole Brende and Ryan Heil, along with Rival Spot founders Mitchell Radowitz and Isaac Cohen.

The group noshed on Philippe's spicy duck confit tamales, fried calamari, thin crust pizza, fries and bacon cheeseburgers.

"I eat terribly," Kardashian admitted over ribs. "I love this stuff."

Even though Kardashian, a huge baskeball fan, says he can only root for USC, he gets some vindication from the success of VCU, which knocked his alma mater out of the tournament in a play-in game.

"At first everyone gives you a hard time because you lost in a play-in game, but now it's like 'Hey, actually these guys are really good.' If you're gonna lose, you want to lose to the champion," he said.

Kardashian, in a T-shirt and huge diamond chain, is every bit the low-key 24-year-old he seems on television, albeit one who's getting used to attracting attention. So when 10 Hawaiian Tropic girls arrived, his corner booth began to resemble an episode of The Bachelor, with all the beautiful ladies in tiny dresses surrounding him and paying rapt attention to his very word.

Across the room, another reality star was checking out the bar. Mike "Boogie" Malin is known for his memorable appearances in Big Brother, winning the All-Star season in 2006. He's also a co-founder of the Dolce Group, which owns Hollywood hotspots Geisha House, Ketchup and Angels & Kings.

Is Malin in town for the games, or is he scoping out the competition for a potential Houston concept? We'll have to wait and see.