A new restaurant concept from California has landed in Texas, staking a bold claim: Called Roll-Em-Up Taquitos, it calls itself the first place dedicated to taquitos, and who are we to disagree.
Pearland will be the first Houston-area locale, at 15818 Hwy 288. In mid-September, Roll-Em-Up opened their first Texas location in Garland, at 5949 Broadway Blvd., serving taquitos with a variety of fillings, along with key sides including corn on the cob, queso, and guacamole.
There are five taquito options, including shredded beef, shredded chicken, potato, cheese, and avocado. Taquitos can be topped with cheese, spicy house sauce, guac sauce, queso sauce, and their "lit" sauce.
Other menu items include bacon beans, rice, bomb AF chips, churro doughnuts drizzled with caramel, and street corn with butter, mayo, and cotija cheese, with an optional dusting of Hot Cheetos and Tajin or coated in queso. You can get the corn on the cob or cut into a cup.
Roll-Em-Up Taquitos was founded by father-and-son Ron and Ryan Usrey, who debuted the concept in Chino Hills in 2019. The taquitos are hand-rolled and pan-fried to order in cast iron skillets, and the restaurants also boast a colorful interior with a bright and cheerful mural that runs the length of the back wall.
There are tables for inhouse dining, but takeout is also a huge deal, with party packs of 25 or 50 taquitos, for $50 to $100, accompanied by shredded cheese, guac sauce, sour cream, mild sauce, and LIT sauce.
Taquitos topped with queso and guacamole.
Roll Em Up Taquitos
Restaurant operators David Weaver and Blake Terry, who have worked with many brands including Wingstop, The Catch, Burger House, Subway, Smashburger, and Rusty Taco, are bringing the concept to Texas.
"Having great food is no longer enough in today's fast casual space and this is what made us thrilled about Roll-Em-Up," Weaver says in a statement. "The food, ambiance, and operations of Roll-Em-Up are outstanding, not to mention the reggae music playing in the background. It's a vibrant, fun, and delicious place to be and we had to be a part."
They'll build and operate a percentage of stores, and also recruit and train future franchise partners in the region.
In addition to Pearland and Garland, there's already a location coming to Hurst, at 1842 Precinct Line Rd., opening in fall 2022, with Amarillo in the works, as well.
