A rapidly growing Houston Vietnamese restaurant has big plans for National Banh Mi Day, which is this Thursday, October 10. Saigon Hustle will mark the occasion by opening its new Spring Branch location.
Located in a converted gas station at 1223 Witte Road, the new Saigon Hustle both preserves all of the things that have made the original Garden Oaks location a success for founders Cassie Ghaffar and Sandy Nguyen and takes advantage of having twice as much space to add new menu items and a more complete dining experience.
A rendering previews the restaurant's new location.Courtesy of Saigon Hustle
By going from just over 800-square-feet to 2,000, Saigon Hustle will be able to offer indoor seating for the first time. Total capacity is about 70 diners.
“The dine in is huge. We don’t have a lot of customer interaction [at Garden Oaks],” Ghaffar tells CultureMap. “We’re excited to have the customer facing side, interacting with them, watching them eat our food, without losing the drive-thru.”
A larger kitchen means that Saigon Hustle will be able to add pho to its menu for the first time. Diners will have their choice of chicken — made with sous vide chicken breast — or beef, which will come with the traditional round eye, brisket, and meatballs.
“There are so many people who come in expecting pho. When they can’t get it, they walk out,” Nguyen says.
As for the rest of the menu, it will include all of the banh mi, egg rolls, spring rolls, and rice dishes that have made the original a hit. Beverage options include both Vietnamese iced coffee and a tea bar that includes both milk tea and Thai-style iced tea.
Saigon Hustle co-founders Cassie Ghaffar and Sandy Nguyen.Photo by Al Torres
Perhaps even more importantly, this new location is the first since Ghaffar and Nguyen partnered with Savory Fund, a venture capital firm that’s invested in a diverse range of concepts including Austin-based Detroit-style pizzeria Via 313. Originally, Saigon Hustle received a $1 million investment; since then, Savory has committed to helping it grow to as many as 40 units in Texas and the Midwest, Ghaffar and Nguyen say.
“Being a business person, this was the vision from day one. This [investment] has manifested the route we were aiming toward,” Ghaffar adds. “We’re very fortunate Savory believed in us and is helping us create a legacy for our families.”
Saigon Hustle will celebrate its opening with buy-one-get-one free banh mi sandwiches from 10 am - 3 pm on Thursday. Beginning Friday, October 11, it will open daily at 10 am.
