Mexico's secret beer arrives in Houston
No, beer snob, not all Mexican brews are created equal.
Between the Czech-style Bohemia, the slightly bitter Negra Modelo and the sweet, citrus-y Cerveza Sol, Mexican beer runs the gamut from, well, if not A-Z, at least A-G.
Now there's a new cerveza on the block, and it's no spunky upstart. Victoria is Mexico's oldest brew (since 1865), and the second most popular beer by volume there. Now it's available on this side of the Rio Grande. Houston and other Texas markets are only the second in the country to roll out the product, after a debut in Chicago earlier this year. It's also being introduced to the Colorado market and will head to Arizona, California, Georgia, North Carolina, New Mexico, Nevada and Washington in 2011.
Victoria is described as a "Vienna-style lager beer that combines a unique copper color with a perfectly balanced taste and a smooth, crisp finish" — no lime required.
“Houston has a strong Hispanic population and Hispanics of Mexican descent already know, love and demand this great brand," says Bill Hackett, president of Crown Imports. "Additionally, general market beer aficionados are always on the lookout for new and unique brews. We believe the authentic history combined with Victoria’s distinct flavor will drive long-term appeal and position us for instant success.”
Have any of you tried Victoria, here or south of the border? What do you think?