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    With Shmaltz

    Hay Merchant's first-ever beer dinner throws caution and decorum out the window

    Caroline Gallay
    Nov 14, 2012 | 10:38 am
    • The Hay Merchant
      Photo by Julie Soefer/Greater Houston Convention and Visitors Bureau
    • Enjoying Freaktoberfest
      Photo by Caroline Gallay
    • He'Brew Reunion with the beer dinner menu
      Photo by Caroline Gallay

    "Don't pass out, passover." Such is the motto of Shmaltz Brewing, a now 16-year-old label based in San Francisco and, possibly more notably, Hay Merchant's brewer of choice for its very first in-house beer dinner.

    Although Hay Merchant has collaborated with Underbelly to host beer pairings, the Shmaltz dinner was the first event helmed by Hay Merchant alone and drew some three dozen craft beer enthusiasts — and more than a few Texans fans who chose microbrews over television. Luckily, the crowd next door (led by Underbelly chef Chris Shepherd, who had the night off) was enthusiastic enough for those of us in the private dining room to deduce how our boys were doing.

    Shmaltz brews its beers one gallon at a time on a contract basis in a 175-square-foot brewery (one of the country's smallest before it was recently doused by Sandy).

    The five-course affair, curated by Hay Merchant's resident beer guru Kevin Floyd and chef Antoine Ware, presented small-batch brews from both sides of Shmaltz's bicoastal portfolio: He'Brew (the chosen beer) and Coney Island craft lagers, inspired by the last remaining freak show in America. Shmaltz owner (and author) Jeremy Cowan was on-hand for introductions, even sampling some brews for the first time.

    Shmaltz brews its beers one gallon at a time on a contract basis in a 175-square-foot brewery (one of the country's smallest before it was recently doused by Sandy). With pithy taglines and characteristic Jewish humor, Cowan and his staff have brewed some of the most celebrated brews around — including one U.S. Beer Tasting Championship Grand Champion, also on the menu Sunday night. And with names like Sword Swallower, Human Blockhead and Jewbelation, it's hard not to have fun.

    Instead of following the usual beer dinner track of light to heavy brews, Floyd threw caution — or at least reservation — out the window and followed a "peak" mid-meal, with an 8-percent brown ale, with a 16-percent American strong ale at the fourth course. The evening was not for amateurs.

    Although the 16-percent He'Brew Jewbelation "Sweet 16" was a literal high-point, brewed to honor Shmaltz's 16th year with 16 malts and 16 types of hops, a clear winner for me was the He'Brew Reunion, a heady, mole-reminiscent brew with cocoa nibs, vanilla, cinnamon and notes of coffee. Reunion is made from the same complex brown ale base each year with a different spice profile — this year's iteration a collaboration with Athen's Terrapin Beer Co. Many of the featured brews are on tap at Hay Merchant, and I suggest you get you some.

    It was the start of a big week for Hay Merchant. Next up is a full week of special keg tappings, culminating in a Real Ale total cask engine takeover on Friday — Hay Merchant's first cask coup. All five casks will be pouring Real Ale: Katz Coffee Porter 2012, 4-Squared, Brewers Cut Signature Series Hop, Lost Gold IPA and 15th Anniversary Russian Imperial Stout.

    For a full schedule of Hay Merchant's Houston Beer Week tappings, click here.

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    drew be goode

    New pitmaster brings top 50 cred to historic Houston barbecue joint

    Eric Sandler
    Aug 21, 2026 | 10:30 am
    Goode Co Barbecue Drew Lindsey pitmaster
    Photo by Brian Kennedy
    Drew Lindsey is Goode Co.'s new multi-unit pitmaster.

    One of Houston’s oldest barbecue joints has brought in fresh talent to oversee its operations. Drew Lindsey is the new Multi-Unit Pitmaster for Goode Co. Barbeque.

    Lindsey brings an impressive resume to his role. His career began at the Austin location of Michelin-recommended Terry Black’s Barbecue and also includes stops at Hurtado Barbecue (Arlington) and Dayne’s Craft Barbecue, the Fort Worth-area restaurant ranked No. 7 on Texas Monthly’s 2025 list of the state’s 50 best barbecue joints. Now, he’s responsible for ensuring consistency across Goode Co. Barbecue’s three locations and developing new menu items.

    Still, Lindsey’s role isn’t to rock the boat. Instead, he tells CultureMap he’s simply looking to refine what the restaurant has been doing since 1977.

    “I was drawn to Goode Co because of its rich history, the deep roots that Jim Goode planted in the Houston area back in 1977,” Lindsey says. “Being able to contribute to that legacy while continuing to grow as a pitmaster and leader was an opportunity that really stood out for me. It’s about projecting the craft and developing people, making sure that no matter which location a guest visits they receive the great quality barbecue that Goode Co. represents.”

    He notes that one way Goode Co.’s brisket is different from places he’s worked previously is its seasonings, which adds a few more ingredients to the familiar mix of salt and pepper that’s the standard in Central Texas-style barbecue.

    “The way that I would describe it is Southeast Texas barbecue with a little bit of Texicana, like Mexico-style barbecue.” Later, he adds, “I like that there’s a little more flavor in the rub itself for brisket.”

    Another of Lindsey’s roles is developing new menu items and tweaking some of the restaurant’s existing dishes. For example, Goode Co.’s pork ribs are now finished with an agave glaze.

    “One thing I’ve been working on a is a tequila-lime glaze pork belly burnt end,” he says. “They’re seasoned with black pepper and Mexican seasoned salt then dunked into a tequila lime glaze — nice, thick, one inch cube of pork belly.”

    Diners will find these and other items on a bi-weekly features menu that’s served every Thursday through Sunday. Available from open until sold out, the current menu includes pulled pork, jalapeno-cheddar sausage link, and green chile pimento cheese dip with Ritz firecrackers.

    Lindsey says he’s still getting to know Houston’s barbecue scene. So far, he’s tried Tejas Chocolate + Barbecue in Tomball and Truth BBQ, but he has plans to sample more broadly.

    “Khoi Barbecue is one I want to try. I love the fusion of Asian cuisine with Central Texas-style barbecue,” he says.

    Goode Co Barbecue Drew Lindsey pitmaster

    Photo by Brian Kennedy

    Drew Lindsey is Goode Co.'s new multi-unit pitmaster.

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