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    Popular Restaurant Moving

    Houston restaurant buzz: A popular Memorial spot is moving, expanding and getting into whiskey

    Eric Sandler
    Nov 1, 2013 | 1:38 pm

    Jonathan's the Rub is a classic Houston success story. From humble beginnings as a catering operation 10 years ago, chef/owner Jonathan Levine saw the business as a break from the hectic life of owning a restaurant.

    But his customers wanted to eat his food all the time. Levine tells CultureMap that he "got the bug" to get back into the restaurant business and added 28 seats to his strip center location. Over six years, he's expanded to 80-plus, but there are still waits at both lunch and dinner.

    Levine sums up the problem succinctly. "We've outgrown this place," he says. "I'm uncomfortable with people waiting. We're too small for reservations."

    Of all the changes, Levine seems the most excited about adding whiskey to his offerings.

    To solve the problem, Levine will move Jonathan's to a new building that's a few blocks away. Tentatively set for an August 1, 2014 opening, the ambitious step will see the restaurant grow to 150 interior seats with a 50-seat patio and 20-seat bar. Yes, one of Houston's best BYOB restaurants will add a full bar, with a whiskey selection developed by Reserve 101 co-owner Mike Raymond.

    Levine says the expanded space will bring a number of benefits to Jonathan's customers. First, the restaurant will be able to make tortillas and other items in-house that it currently lacks the room to prepare. Second, "flexible walls" will allow the restaurant to seat up to 80 people for private events. The open kitchen will showcase a new, wood-fired grill that allows Johnathan's to expand upon its steak offerings and add new seafood options.

    Levine says his goal is "to keep the feeling the same but also cater to corporate clients" from the Energy Corridor and other nearby areas.

    Of all the changes, Levine seems the most excited about adding whiskey to his offerings. Since the chef still works the saute station during dinner, he and Raymond have been meeting at midnight for tastings. "I want to be associated with anything he's doing," Levine says of his whiskey mentor. Although Levine's never been a big drinker, he says learning about whiskey "has been fun. A couple of drops of water makes the flavors explode."

    One thing that won't change: Jonathan's will remain a true family affair, with Levine's son Sam working in the kitchen and daughter Jessica running the dining room. Even the restaurant's name comes from Levine's memories of his mother reciting Shakespeare at family events. Specifically, the "To be or not to be" soliloquy in Hamlet that includes the lines "To sleep, perchance to Dream; Aye, there's the rub, / For in that sleep of death, what dreams may come, / When we have shuffled off this mortal coil."

    "To me, that was the most fascinating line, provoking an incredible amount of thought," Levine recalls. "Question of life and death. What happens after we die . . . all at 10 years old. It scared me."

    Thus, "The Rub" became both part of his personal worldview and the name for a signature spice blend that would define his cuisine. He spent 85 days developing a signature rub that balanced salty, sweet, spicy and savory but couldn't get the mix quite right.

    Finally, redemption came in the form of a Penzey's spice catalog. When the chef saw smoked Hungarian paprika, he thought "that's gotta be it."

    Diners who may not have tried Jonathan's may recall the incident in 2010 when Levine kicked out Chronicle critic Alison Cook after she sent back an overcooked steak. Chef and critic have since buried the hatchet and enjoyed a lengthy conversation when they found themselves attending the same guest-chef dinner at Underbelly.

    "We came to a great understanding," Levine says. "She knows we're passionate. This is an owner/chef-driven place. It's real deal food."

    Jonathan's will trade its famously cramped quarters for a bigger space that's set to open next summer.

    Jonathan's The Rub restaurant dining room with lunch crowd
    Jonathan's The Rub Facebook
    Jonathan's will trade its famously cramped quarters for a bigger space that's set to open next summer.
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    A CultureMap Exclusive

    Sneak peek at members-only wine club and restaurant opening soon in Upper Kirby

    Eric Sandler
    Oct 2, 2026 | 10:22 am
    55 Seventy Houston rendering
    Courtesy of 55 Seventy
    The main restaurant will serve elevated American fare.

    A wine-driven, members-only club is currently under construction next to Upper Kirby’s Levy Park. Called 55 Seventy, the game-changing facility is on track to open at the end of November.

    Prior to opening 55 Seventy’s original Dallas location in 2022, founder Tommy Shuey worked in finance. During the Covid-19 pandemic, he started looking around for new business ventures and quickly discovered that Dallas’ private wine storage facilities were completely sold out, despite, in his assessment, being relatively out of the way compared to where its clients live and not very nice inside.

    “The thought was, why don't I just make this nicer and charge more and put it in their backyard and really offer that quality and convenience that I feel like a wine collector would appreciate on storing wine,” Shuey tells CultureMap.

    He also envisioned a club component that would offer more than just a place for collectors to drink. It would provide a full service restaurant that serves breakfast, lunch, and dinner daily, along with the ability to host private events with custom menus. Dallasite embraced the concept, selling out memberships and prompting Shuey and his partner, sommelier Jeff Gregory, to search for a second location. They quickly identified Houston as the right place to expand.

    Bigger and better

    “Our winery partners, when they come for a tasting, they always go to Houston first or second,” Shuey says. Later, he adds, “The more I started digging into this Houston market, the more this is not going to be news to you, but you start unraveling this underbelly of wine in Houston. I'm convinced that Houston is the largest wine city in the country. It is unbelievable.”

    With lessons learned from the Dallas location, Houston’s 55 Seventy will be even more grand — a 30,000-square-foot, newly constructed building that will be able to hold as many as 150,000 bottles of wine while offering its members two restaurants, a demonstration kitchen, lounge areas, private dining and meeting spaces, and an art gallery. Houston's Gin Design Group is handling the interiors; as illustrated above, the club will have an Art Deco-inspired design.

    55 Seventy Houston rendering

    Courtesy of 55 Seventy

    The main restaurant will serve elevated American fare.

    “We've learned so much. A lot of it is learning, hey, we have to do this differently or we want to do it this way,” Shuey says. “And some of it's a guess. I think people are going to use the club differently from Dallas. I think Houston is a later city, and I think that they come in bigger groups more frequently than Dallas.

    “The one thing we know for sure is that Houston is a more adventurous food city. And it's a higher bar than Dallas. And so we hired two chefs, both of Michelin experience, to elevate the program.”

    While the food program will follow the template created in Dallas by executive chef and partner Josh Sutcliff, a veteran of Dallas’ acclaimed FT33 who’s committed to local sourcing and scratch cooking, day-to-day operations will be overseen by executive chef Diego Fernandez, who brings experience from Michelin-starred restaurants Alinea (Chicago), Quince (San Francisco), and time with research and development team at Pappas Restaurants. Executive banquet chef Jacob Solomon brings experience from the Michael Mina group to all of 55 Seventy’s private dining and events.

    55 Seventy’s main restaurant is located on its first floor. It will feature a wide-ranging menu centered around steak and seafood, along with sushi and vegetarian items. Shuey notes that many items will be able to be modified to accommodate gluten-free and other food allergies. Whereas the Dallas location opened with a 220-square-foot kitchen, later expanded to 660, the Houston club will have almost 2,000 square feet of kitchen space, giving both chefs plenty of room to cook.

    The second restaurant is called Canopy Bar. Located on the roof, it will serve pizzas and other Mediterranean-style fare. A nano wall will protect diners from the elements.

    “The goal is to have something a little more casual and approachable,” Shuey says. “I think what we're most excited about is to have those two very different restaurant options for our members versus in Dallas.”

    Shuey has made a similar commitment to the wine side of 55 Seventy by recruiting master sommelier Justin Moore to serve as executive director of wine. Most recently with Washington, D.C.’s Rose’s Restaurant Group that operates three, one-star Michelin restaurants — Pineapple and Pearls, Rose’s Luxury, and Little Pearl — Moore will oversee the club’s wine list as well as a wine brokerage service that will help members grow their collections.

    “I have deep respect for the classic benchmark producers, and I love finding the bottle nobody has heard of yet,” Moore said in a statement. “Houston appreciates both, and our list will reflect that.”

    Who the members are

    Two months before opening, 55 Seventy has already sold about 1,000 memberships. Ultimately, the club could offer as many as 3,000, but Shuey wants to build that slow. For now, the aim is to have enough people that both restaurants feel lively and that members are able to make connections with each other over great bottles.

    Beyond being able to pay the various fees — an initial payment of $6,000 for an individual, $7,500 for a couple, or $20,000 for a company, plus about $500 per month — Shuey says members typical have a certain perspective in common.

    “It's somebody who is at the stage of their life where they appreciate the finer things, food, wine, cocktails, and hospitality. If they're willing to appreciate the fact that we are sourcing our beef from a local producer, and they'll pay a little bit more for that because it's quality. It's somebody who wants their wine made by hand by a winemaker who's reputable and not by a machine and a factory somewhere. It's really somebody that wants our staff to know their name when they walk in and feel appreciated.

    “You're talking about partners at law firms, business owners, wealth management, firm partners, you're talking about people that live in the area and just love food and wine. People that work in the industry that have that like real appreciation for what we're building. And we don't want it to be stuffy. We want it to be approachable.”

    As he notes, service is a big part of 55 Seventy’s appeal. Since it isn’t operating with the same financial considerations as a stand-alone restaurant, the club doesn’t need to turn tables. A member can claim a spot all night, drink a bottle from their cellar, and eat as much or as little as they want to.

    55 Seventy is expected to open on Friday, November 27. It will be located at 3015 Richmond Ave. Membership inquiries may be directed to membership.houston@55seventy.com.

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