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    Hometown Glory

    A Houston chef kicks kitchen tail in Austin, emerges as Chefs Under Firechampion

    Monique Lavie
    Oct 18, 2011 | 12:16 pm
    • Winning Chef, Harold Wong.
      Photo by Loren J. Root
    • 2011 Chef's Under Fire winner Chef Harold Wong with judges: Chef David Bull,Chef Tyson Cole and Chef Kent Rathburn
      Photo by Loren J. Root
    • The winning dish, Only in Texas; leaf longhorn pattie paired with sautéedmushrooms accompanied with Idaho chips, fried kale, compressed infusedstrawberries, with a bit of black berry mash and garnished with ito togarashi,green onions, and fried leeks, served on a streak of spicy beet purée
      Photo by Loren J. Root

    The final round of the Chefs Under Fire competition rolled out the red carpet in Austin Sunday night for some of Texas’ most esteemed culinary connoisseurs. Guests ate tasty morsels and drank local wines as they mingled with emcees Devon Broglie (Master Sommelier and wine buyer for Whole Foods Market) and Garrett Weber-Gale (U.S. Olympian swimmer and co-founder of AthleticFoodie), as well as celebrity judges chef David Bull of Congress, chef Tyson Cole of Uchi and Uchiko and chef Kent Rathbun of Abacus.

    Despite the immense pressure, the competitors — Kevin Martinez of the Toyko Cafe in Forth Worth, Daniel Valenzuela of the Escoffier School of Culinary Arts in Austin and Harold Wong of Houston's downtown Azuma — all appeared cool and collected while spectators watched them prepare their dishes in only 30 minutes.

    Chefs were given a list of mandatory secret ingredients, including ground longhorn beef, Idaho potatoes, green onion and red beets — the perfect ingredients for a Texas-themed competition. Because the judges were selecting a winner based on taste, presentation and originality, the competitors had to come up with something far more creative than just a hamburger and fries.

    Midway through the competition, gears switched and guests were lead to their tables in the AT&T Executive Education & Conference Center. Each table was greeted with a variety of amazing wines handpicked by sommelier and emcee Devon Broglie, as well as tasty cheeses from Houston Dairymaids and meats accompanied with unique mustards from The Grateful Bread & Other Good Things.

    Rather than an intense competition, it felt more like a gastronomic community gathering to show support to those whom shared the same common interest: Good food. Ticket holders had traveled from all over Texas and were encouraging to all the competitors. But the sense of community was also extended to fans over the web, as audience members were told to tweet during the competition to see their thoughts displayed on the Chefs Under Fire Twitter page as well as on a large screen by the stage.

    As we sampled each of the competitors’ dishes, it was apparent that the finalists had not only incredible talent, but drive and imagination. We were relieved not to be judging.

    After much deliberation, the judges came back to the stage and announced their winner: Houston's own Wong. For the win, Wong gets a seven-night stay for four guests in Cabo.

    His winning dish, “Only in Texas," included leaf longhorn pattie paired with sautéed mushrooms and accompanied with Idaho chips, fried kale, compressed infused strawberries and a bit of black berry mash. It was garnished with ito togarashi, green onions and fried leeks, served on a streak of spicy beet purée.

    Fans and audience members also had a say in the competition and were able to vote for their favorite dish via text. The fan favorite was Valenzuela, who was representing Austin/San Antonio. His dish was Idaho potato and green onion purée, green chile longhorn ground beef cake with red beet, and chipotle gastrique.

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    ADD TO CART

    H-E-B names 3 innovative Houston food companies among 'Texas Best'

    Brandon Watson
    Sep 18, 2026 | 4:00 pm
    H-E-B Quest for Texas Best Hive Food Co.
    Photo courtesy of H-E-B
    Hive Food Co. is known for its infused honey.

    After months of pouring over video submissions, H-E-B is entering the final leg of its annual grocery games. The San Antonio-based supermarket chain has narrowed down the finalists for its annual Quest for Texas Best competition, including three from Houston.

    Ten innovative Texas entrepreneurs were chosen from a record-breaking 978 entries representing more than 500 companies spread across the Lone Star State.

    Now in its 13th year, the contest asks Texas small businesses to put their best foot forward for the chance to win a combined $100,000 in cash prizes and the opportunity to be stocked on H-E-B shelves. Since the competition's beginning, the grocer has discovered more than 1,000 unique products, many of which have become literal household names.

    “Quest for Texas Best is more than a competition; it is a launchpad for Texas entrepreneurs,” said James Harris, senior director of diversity & inclusion and supplier diversity for H‑E‑B, in a release. “H‑E‑B began as a small business, and we know firsthand how powerful the right opportunity can be.”

    This year, the San Antonio and Houston regions were at the head of the pack with three finalist nods each. But the entrepreneurs hailed from all over the state — from border town Roma to Fort Worth suburb Haltom City. The top 10 hopefuls include:

    • Boerne — Coley’s Foods Inc., a frozen cookie dough company
    • Floresville — Dean & Peeler Meats, a beef producer known for its smoked Gouda sausage and Angus tallow
    • San Antonio — WFN Foods, maker of heat-and-serve taco fillings like beef barbacoa, pork carnitas, and carne guisada
    • Roma — In Your Smokin' Face, a spice company specializing in bold chile piquín and carne asada blends
    • Haltom City — Sol Dias, a gourmet paleta and Mexican ice cream company
    • Glenn Heights — Uncle Marc’s, a manufacturer of barbecue seasonings, rubs, and sauces
    • Houston — Doggie Express, a small-batch maker of decorated treats for canine celebrations
    • Houston — Big Bayou Cocktail Sauce, a saucy supplier branching out to Bloody Mary and margarita mixes
    • Houston — Hive Food Co., beekeepers known for gourmet infused honey
    • Bastrop — La Fregona, creators of a chile sauce for elotes and esquites

    The final contenders will pitch their products on October 8 at H-E-B's headquarters in San Antonio, where judges will determine the top four winning products and award $50,000 to the Grand Prize winner and the "Texas Best" title — an honor that guarantees placement on H-E-B store shelves.

    The first-place winner will receive $25,000, the second-place winner will receive $15,000, and the third-place winner will receive $10,000.

    Since 2014, H-E-B has handed out nearly $2.75 million in prize money to Texas entrepreneurs. But Quest for Texas Best isn’t just about capital: the winners receive marketing, mentoring, and supplemental support to grow their brands. Fifty-five Texas small businesses that took part in the contest have achieved $1 million in sales and earned a commemorative H-E-B Million Dollar Club belt buckle.

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