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    Vegging Out

    Learning to make gooey cinnamon rolls at a vegan bakery that's really "Sinfull"

    Joel Luks
    Oct 10, 2010 | 2:34 pm
    • The infamous Texas-sized cinnamon roll: My new Frenemy
      Photo by Joel Luks
    • Brittany Carnes of Sinfull Bakery
    • Getting a workout beginning to roll the cinnamon roll dough
    • Learning to feel the dough for the perfect thickness
    • The oatmeal raisin cookies that started Brittany Carnes's obsession withcreating Sinfull vegan baked goods
      Photo by Joel Luks
    • Raina Willick, aka kolache lady, works on shaping the Czech-style kolaches.
      Photo by Joel Luks
    • Homemade organic blueberry jam filled each artful delicacy.
      Photo by Joel Luks
    • A tray of blueberry-filled, Czech-style kolaches
      Photo by Joel Luks
    • Prior to baking, the rolls rest to allow the yeast to rise.
      Photo by Joel Luks
    • Cinnamon rolls, right out of the oven
      Photo by Joel Luks
    • A lesson on vegan ingredients
    • Sinfull Bakery's muffins can be found at Whole Foods throughout Houston in thebaked goods case.
      Photo by Joel Luks
    • Not sure if I could pick just one, unless one of each is acceptable.
      Photo by Joel Luks
    • Chocolate Mint cookies. I snacked on these while waiting for the cinnamon rollsto bake.
      Photo by Joel Luks
    • The pumpkin cream cheese loaf is light, moist and fragrant.
      Photo by Joel Luks
    • A tray of apple butter-filled, Czech-style kolaches
      Photo by Joel Luks

    This is the story of a boy and his lifelong dedication to carbs. And by a boy I mean me, and by carbs I mean a herculean-sized cinnamon roll, the kind that elicits visions of a heavenly but mysterious ray of light that emerges out of an unknown divine source accompanied by a critically judgmental choir of angelic voices. Well, somewhat naughty angels whose foodie habits extend beyond bagels and light Philly cream cheese.

    Instead of being covered in dainty leftover crumbs, we are talking about sugary gooey goodness stuck under your fingernails begging to be sucked seductively, by yourself that is. “Sinfull.”

    What began as an innocent tweet announcing a batch of vegan cinnamon rolls with local pecans on their pilgrimage to Georgia’s Farm to Market near the Katy Freeway and Dairy Ashford, Houstonian Brittany Carnes, owner of vegan mostly local new-kid-on-the-block Sinfull Bakery, gastronomically teased me into committing an impulsive act of foodie debauchery: What usually takes four plus people to eat and share was selfishly devoured in record time by yours truly.

    My first encounter with Sinfull Bakery’s Texas-sized delicacies was during a routine trip to Urban Harvest Farmer’s Market at Eastside on a steamy and uncomfortable Saturday morning. While filling my reusable shopping tote with savory kale, fragrant basil, local pears, ripe figs and Pat Greer’s kombucha, a carb-happy spread of baked goods violated my peripheral vision and hypnotically allured me to say hello.

    I had heard rumors of new vegan bakers in town who preferred organic to conventional, who thrived on using mostly local ingredients and who also offered sugar-free and gluten-free creations.

    “I’m supposed to meet you,” I told Brittany.

    In the hustle and bustle of the morning market, I failed to hone in on her story as my eyes were feasting on the foodie cornucopia selfishly monopolizing my attention.

    Adding to my healthy produce, a farmer’s market kolache filled with organic veggies made it home with me, along with some double chocolate cookies and a pumpkin and cream cheese loaf. Right as I was about to leave, an additional traditional Czech-style strawberry cream cheese kolache with local figs mysteriously found itself in my company.

    I was a happy boy.

    After my cinnamon roll encounter, I wondered if Brittany would be so gracious as to show me how these are made. "These are not for the faint at heart,” she explained. “I’d love to see you try.”

    Working in a shared commercial kitchen off 610 West Loop and Bellaire, Sinfull Bakery’s myriad of products come from a seemingly small but passionate operation. Although future plans include a storefront, Sinfull goods can be found at Georgia's Farm to Market, Taft Street Coffee house, Urban Harvest Farmer's Market at Eastside and the Farmers Market at LaCenterra at Cinco Ranch in Katy.

    Starting a business is also not for the faint at heart. The idea of Sinfull Bakery started as a life interruption in between Carnes's college and graduate school journey. A two-year break filled with volunteering and environmental work was to be followed by course work to become a therapist.

    But like most with a entrepreneurial spirit, passion career changes often force sharp turns. After squeezing herself into an internship at a well known vegan bakery in Portland, Carnes packed her bags, and moved back to Houston.

    Sinfull Bakery started with the perfect oatmeal raisin cookie, and now offers dozens of different products. Whole Foods on Kirby, Sugar Land, Woodway, Wilcrest and Bellaire are carrying an array of Sinfull's muffins along with wheat-free and original cookie packages, wheat-free and original mini loaves, and jumbo sweet kolaches such as pumpkin pie, strawberry jam and cream cheese, and apple butter.

    Yes. Houston is a great place to start a business. Even a vegan one for that matter.

    “Taste this,” Brittany says as I walk in the kitchen. A dry erase board is filled with a melange of quirky inspirational and smart-ass quotes like “Don’t touch hot things” and “If it wasn’t scary, it wouldn’t be exciting.”

    I am fed a spoonful of a poppy seed jam. A new concoction for the next round of jumbo Czech kolaches, the filling changes frequently and strives to feature seasonal flavors. Subtly sweet with a playful texture, the poppy seeds remind me of the all-so-popular hamentashen. Will I get high? It’s going to be a good day.

    While getting a tour of the kitchen and pantry, I am introduced to David Stiles aka "cinnamon roll man" and Papa Sinfull, Raina Willick aka "kolache queen" and Craig Vanis, aka "stud muffin," and Carnes's father, Nick.

    “Joel is here to make cinnamon rolls,” Brittany tells the crew.

    I get a "you-poor-soul" look from Raina while David flashes me an evil good luck smile. What could be so difficult about rolling cinnamon rolls?

    I am handed a rolling pin and given instructions. There is a lot of dough. And that a-lot-of-dough needs to be stretched into an even tablecloth size spread over two stainless steel tables, by myself and by feel, touch and intuition.

    I get it.

    Towering at over 6-feet tall, David’s build makes rolling a simple everyday task. For my stocky 5’6” frame, I am challenged to find different angles to coach the dough into submission. And after two bottles of water, breaking a sweat and a slight break, I am successful. Sort of.

    Except my rectangle is not perfect. Some peninsula-like protrusions laugh audibly at me.

    “Not bad for a first try,” Brittany says.

    Brushing the vegan butter is an artful task enhanced by swift and flamboyant wrist movements. But nothing compares to the feeling of spreading the sugar, cinnamon and rum-soaked-raisin mixture with my bare hands. I, again, feel like licking myself.

    Rolling the monster becomes a rather hilarious task when I realize my newly washed hands are too small. A little roll here and another there turn into a rhythmic pattern. If only we had a disco ball and a strobe light.

    Using thumbs as a guide, I get about nine rolls that need to rise and then bake for a few.

    While baking, Raina and I share kolache flavor ideas. Dulce de leche? A patriotic red white and blue kolache with blueberry, raspberry and cream filling? Tiramisu? Time flies when you are talking food.

    I smell freshly baked cinnamon rolls and I realize I have yet another carby frenemy. Warm and right out of the oven, we moisten the top, playfully and somewhat naughtily, with icing. Carnes critiques my first creation and we dig in.

    Brittany likes the middle. I like the sugary caramelized bottom. I made a new friend.

    As I leave, I take an extra one to share with my better half. Sadly, it didn’t make it home. Only god knows where it ended up.

    See new baker Joel Luks at work:

    unspecified
    news/restaurants-bars

    Where to drink now

    CultureMap's 11 favorite new bars that shook up Houston in 2025

    Brianna McClane
    Dec 29, 2025 | 5:15 pm
    Hotel Saint Augustine lobby bar
    Photo by Julie Soefer
    Eclectic vintage finds populate the walk-up bar at Augustine Lounge in Hotel Saint Augustine.

    This was a standout year for new bars in Houston, with elevated cocktail lounges opening alongside neighborhood hangouts. Whether you’re after a cold beer while watching the Texans on a Heights patio or a tiny martini inside an emerald-green, celestial-inspired hideaway near the Galleria, these 11 openings defined Houston’s bar scene in 2025.

    Augustine Lounge
    Hotel Saint Augustine has been racking up awards since it opened — receiving a Michelin Key and best new hotel honors from both Esquire and Travel + Leisure. Its bar, Augustine Lounge, matches that acclaim with a focused drinks program featuring highlights like the Coyote Call, a mix of mezcal, port, and Blackstrap rum accented with raspberry, lime, and nutmeg. The food menu leans elevated but unfussy, with offerings such as a charcuterie board with duck prosciutto and a wagyu hot dog tucked into a brioche bun. It also hosts vinyl nights featuring DJ sets from high profile Houstonians. Augustine Lounge is located at 4110 Loretto Drive and open daily from 11 am-12 am.

    Bar Doko
    Created by Duckstache Hospitality experts (Kokoro, Handies Douzo, Himari, and Aiko) as a companion to its sushi restaurant Doko, Bar Doko has an intimate, 16-seat atmosphere and an extensive selection of Japanese whisky. Small bites shine here, including a masu crudo topped with smoked trout roe and a Jidori egg salad toast. Beverage options range from highballs, martinis, sake, beer, and wine to inventive cocktails like the “Sora” Sky, made with sesame-infused tequila, Maven cold brew, toasted barley, coffee liqueur, and vanilla miso foam. Bar Doko is located at 3737 Cogdell Street, Suite 135, and is open daily from 4 pm-2 am.

    Bar Madonna
    One doesn’t need a room at the Marlene Inn — a grand neoclassical home turned nine-room hotel — to enjoy this elegant watering hole. Bar Madonna takes its name from a striking, 10-foot painting of the Virgin Mary, relocated from an 18th-century Italian church. Leading the beverage program is Tom Hardy, formerly of Hotel Saint Augustine, whose menu balances Old World influence with New Orleans flair.

    This is a seated-only bar, offering 12 interior seats plus additional patio seating, and while reservations aren’t required, they’re often helpful. Signature libations include the Wild Ouest, a tequila-forward blend with poblano, lime, and mezcal inspired by “cowboy boots down the Champs-Élysées.” Bar Madonna is open Monday-Thursday from 3-10 pm, Friday from 3-11 pm, Saturday from 12-11 pm, and Sunday from 12-10 pm.

    Berwick’s Bird of Paradise
    A tropical escape awaits at Berwick’s Bird of Paradise, created by veteran bartender Robin Berwick of Midtown's beloved Double Trouble. The space was fully renovated to invoke a resort bar attached to an imaginary hotel, complete with playful design touches and a mythical “owner” depicted on the wall. Tropical drinks anchor the menu — think spicy, frozen tequila riffs and a coconut-infused Crocodile Tears Martini — alongside a selection of bar bites like smash burgers, chicken wings, and a Bikini sandwich. Known colloquially as "Be Bop," the bar has quickly attracted locals, industry regulars, and neighbors. Open Tuesday-Thursday from 4 pm-12 am, Friday-Saturday from 3 pm-1 am, and Sunday from 2 pm-10 pm, Berwick’s Bird of Paradise is at 2020 Studewood Street.

    Donna’s
    The newest cocktail destination on this list, Donna’s quickly built a following after opening Thanksgiving weekend in the former Ready Room space. Named after the grandmother of co-founder Jacki Schromm, the bar is a collaboration between the veteran bartender and Anvil owner Bobby Heugel. Together, the duo aims to create a house-party atmosphere, with energetic weekends balanced by more laid-back weeknights. A vintage stereo system — complete with a reel-to-reel and a turntable — sets the soundtrack, loud enough to entertain but low enough for conversations. The Jacki’s Martini, a 50-50 mix of gin with Cocchi Americano and Dolin Blanc vermouth, nods to both the “Bobby’s Martini” at Refuge and Squable’s “Terry’s Martini.” Donna's is open daily from 2 pm-2 am at 2626 White Oak Drive.

    Endless Bummer
    Walk the line between Houston and hell at Endless Bummer, the tiki bar next to Beteleguese Beteleguese’s Montrose location. Skeletons, imps, and tiki idols fill the 50-seat space, turning Endless Bummer into an immersive experience displaying works by local artists. The cocktail menu reimagines tropical standards like daiquiris, mai tais, and punches, while originals include the Banana Hammock — a banana-coffee vodka drink — and the Bitter Bird, made with Jamaican rum, Campari, pineapple, yuzu, and strawberry. Located at 4500 Montrose Boulevard, Endless Bummer is open Wednesday-Sunday, from 5 pm-12 am.

    Good God, Nadine’s
    Designed to feel like the home of “everyone’s favorite eccentric aunt,” Good God, Nadine’s delivers a warm, casual atmosphere paired with playful, comfort-forward drinks. The Washington Corridor bar offers 17 beers and wines on tap, along with cocktails like the Mango Sticky Rice, made with vodka, coconut milk, mango, and pandan. Food options range from po' boys to cast-iron cornbread and oysters on the half shell. Patrons can choose between three distinct areas: an indoor bar, an air-conditioned patio, and a garden patio. Good God, Nadine’s sits at 33 Waugh Drive, and is open Tuesday-Saturday from 4 pm-12 am, and Sunday from 12 pm-8 pm.

    The Kid
    With a comfortable bartop, moody-but-visible lighting, and ample seating — The Kid nails the feel of a classic neighborhood hang. Inside, charming baby goat figurines — aka “kids” — peek out from behind chicken wire room dividers, while an astroturfed patio outside offers a prime spot to catch a game. From the team behind Flying Fish, Flying Saucer, and Rodeo Goat, the bar continues the group’s tradition of approachable comfort food, including burgers and loaded tater tots. Drink options include the La Fresita, a refreshing creation of tequila, strawberry, peach, lemon, and prosecco. Happy hour is weekdays from 4 pm-7 pm, with $8 cocktails and wines, plus an all-day happy hour on Tuesdays. Located at 1815 N. Durham Drive, The Kid is open Monday-Thursday, 4 pm-12 am, and Friday and Saturday, 4 pm-2 am.

    Hotel Saint Augustine lobby bar
    Photo by Julie Soefer

    Eclectic vintage finds populate the walk-up bar at Augustine Lounge in Hotel Saint Augustine.

    Moon
    Perched above Tavola, Moon is an elegant cocktail lounge inspired by the cosmos. A joint concept from the Bastion Collection — the hospitality group behind Michelin-starred Le Jardinier at the Museum of Fine Arts, Houston — and Cafe Natalie, Moon’s food options range from a black truffle croque monsieur to the Dark Side of the Moon, a chocolate moelleux with hazelnut crunch. House cocktails like the Nightfall, featuring spiced WhistlePig rye, dark rum, Oloroso sherry, and cherry, sit alongside classics such as French 75s, wines, mocktails, tiny martinis, and shots. For those craving something off-menu, head bartender Joao Diniz is known for crafting bespoke drinks on request. Moon is located at 1800 Post Oak Boulevard, Suite 6110, and is open Tuesday-Thursday from 5 pm-12 am, and Friday and Saturday from 5 pm-2 am.

    Starduster Lounge
    There’s something both nostalgic and timeless about Starduster Lounge, a Heights neighborhood bar that puts a subtle cosmic spin on West Texas style. Will Thomas, co-founder of White Oak Music Hall and owner of Dan Electro’s, teamed up with Benjy Mason of Johnny’s Gold Brick and Winnie’s to transform the nearly 100-year-old building into a charming destination with a rustic yet refined interior of leather, vintage tile, and wood, and a spacious, tree-shaded backyard. The menu is constantly evolving, but standout drinks include the Pecan or Pecan?, with rye, bourbon, and Licor 43. Steak night is on Thursdays, with other food offerings announced via the bar’s Instagram. Happy hour is Monday-Friday, 4 pm-6 pm, with half-off cocktails. Starduster Lounge is located at 3921 N. Main and is open Monday-Friday from 4 pm-2 am, and Saturday and Sunday from 2 pm-2 am.

    CultureMap editor Eric Sandler's Honorable Mention: Montrose Grocer
    Building on her experience as the owner of Avondale Food & Wine and Heights Grocer, Houston entrepreneur Mary Clarkson opened this wine shop next to Catbirds. What distinguishes it from Heights Grocer is that MG also has a carefully-chosen selection of wines by-the-glass and bottle available for drinking on-site. Paired with snacks in the form of sandwiches and charcuterie boards and enhanced by a soundtrack of 4,000 records, Montrose Grocer has become a popular spot with hospitality workers and wine lovers who appreciate its low key atmosphere and affordable prices. (Full disclosure: Clarkson and Sandler are friends. She is a regular contributor to CultureMap's "What's Eric Eating" podcast.)

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