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    One Sweet Pop-Up

    A sweet ice cream pop-up has arrived at Houston's coolest food court

    Eric Sandler
    Jul 11, 2019 | 9:15 am

    Life just got a little sweeter for Greenway Plaza office workers. The DoughCone, a food truck that sells soft-serve ice cream, is the newest tenant at the NextSeed Space at The Hub at Greenway Plaza.

    The pop-up started Monday, July 8, and will run through August 2. It replaces Tlahuac, a Mexican restaurant that operated in the space from April until June; other restaurants at The Hub include The Rice Box, Greenway Coffee, burger-chan, and Feges BBQ. For DoughCone owner Avi Oberoi, the decision to sign on for a pop-up at Houston's coolest food court made a lot of sense.

    “We wanted to see what we could do with more space and a new audience,” Oberoi tells CultureMap. He also offered a more practical reason.

    “There’s tons of catering opportunities in that area. It just seemed like a really good business decision.”

    Founded by Oberoi in 2016, the DoughCone sells soft-serve vanilla bean ice cream in a doughnut-style, baked pastry cone. The fluffy dough may be lined with fillings like Nutella or cookie butter, and the price includes unlimited toppings, such as fresh strawberries, sprinkles, chocolate chips, and cookie crumbles.

    In addition to its standard “signature” cone (pictured above), the DoughCone sells sundaes in two sizes and a decadent banana split. Prices start at $6.99 for a sundae, $8.99 for the signature cone, and $9.99 for a banana split.

    Those prices may put the treats in splurge territory for some, but Oberoi notes that he gives his customers a good value. The DoughCone’s ice cream uses high-quality ingredients, including Madagascar vanilla and whole milk, and the various dishes come with unlimited toppings.

    Being in a permanent location will allow DoughCone to expand its lineup a bit. Over the course of the pop-up, Oberoi says he’ll introduce a brownie cone — made with Ghiradelli chocolate — as well as a doughnut waffle dipper: essentially, waffle dough on a stick that patrons will dip into ice cream.

    Even though it’s only been a couple of days, Oberoi says enough patrons are already interested in his product that he’s had to add staff at the stand.

    “People are really curious about our product,” he says. “They’re learning more about what our mission is. Something simple like ice cream can be elevated, and it doesn’t have to cost an arm and a leg. It’s fresh strawberries, Nutella, a fresh doughnut cone.”

    -----
    Hours: Monday - Friday 11:30 am - 3 pm

    Each DoughCone comes with unlimited toppings.

    DoughCone signature cones
    Photo by @MrHalawa
    Each DoughCone comes with unlimited toppings.
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    SUDDEN SHUTTERS

    Cracker Barrel shutters Houston suburb's biscuit sandwich spot

    Brandon Watson
    Jul 21, 2026 | 5:15 pm
    Maple Street Biscuit
    Maple Street Biscuit Co./ Facebook
    Maple Street Biscuit Co. is done, but Biscuit Belly is still coming to the Heights.

    Cracker Barrel is flaking out on its Maple Street Biscuit Co. brand. On Tuesday, July 21, Louisville, Kentucky-based brunch chain Biscuit Belly announced it had acquired 35 locations of the breakfast sandwich favorite. An additional 16 units will close altogether.

    Neither Biscuit Belly nor Cracker Barrel confirmed which stores were converting, but Maple Street’s location map offers some clues. It no longer lists the restaurant's Katy location at 4906 FM1463. A recording on the location's voicemail states that it has permanently closed. Biscuit Belly does not currently have any Houston-area locations, but its website lists a Heights location (3601 White Oak Dr.) as coming soon.

    In a release, Biscuit Belly says it plans to convert all remaining stores over the next 18-24 months, starting with Cincinnati, Ohio, and Richmond, Virginia. It’s unclear whether or not that will require major renovations. A request for clarification was not immediately returned.

    Maple Street first debuted in Katy in 2022. It was most known for its oversized biscuit sandwiches like the Squawking Goat with a fried chicken breast, crispy goat cheese, and jalapeno jelly. The chain also served chicken and waffles and Southern-inspired bowls filled with grits or a potato hash.

    Biscuit Belly offers a little more variety with toasted BLTs, pancakes, and yogurt parfaits, but some of the biscuit sandwiches might look suspiciously familiar. The G.O.A.T. has a fried chicken breast, goat cheese, and sweet pepper jelly.

    The other key difference can be found in a cup. In addition to a lineup of juices and coffee drinks, Biscuit Belly pours “breakfast cocktails” like mimosas and espresso martinis. It places an old fashioned inside this category, which might require a few extra eggs.

    As Cracker Barrel pours one out for Maple Street, it hopes to recover from a plunging stock price and falling revenues. Biscuit Belly, meanwhile, says the acquisition helps it along its 10-year plan to become the “largest gourmet biscuit brand in the U.S.”

    “Acquiring an iconic brand like Maple Street, one of the original gourmet biscuit sandwich concepts, was not on my 2026 bingo card," said Chad Coulter, co-founder and CEO of Biscuit Belly, in a release. "Two of the biggest headwinds that growing brands encounter are the time required to find and build locations, and the difficulty of finding great teams. When we looked at Maple Street's geography, footprints, and established teams, a light bulb went off."

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