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    One Sweet Pop-Up

    A sweet ice cream pop-up has arrived at Houston's coolest food court

    Eric Sandler
    Jul 11, 2019 | 9:15 am

    Life just got a little sweeter for Greenway Plaza office workers. The DoughCone, a food truck that sells soft-serve ice cream, is the newest tenant at the NextSeed Space at The Hub at Greenway Plaza.

     

    The pop-up started Monday, July 8, and will run through August 2. It replaces Tlahuac, a Mexican restaurant that operated in the space from April until June; other restaurants at The Hub include The Rice Box, Greenway Coffee, burger-chan, and Feges BBQ. For DoughCone owner Avi Oberoi, the decision to sign on for a pop-up at Houston's coolest food court made a lot of sense.

     

    “We wanted to see what we could do with more space and a new audience,” Oberoi tells CultureMap. He also offered a more practical reason.

     

    “There’s tons of catering opportunities in that area. It just seemed like a really good business decision.”

     

    Founded by Oberoi in 2016, the DoughCone sells soft-serve vanilla bean ice cream in a doughnut-style, baked pastry cone. The fluffy dough may be lined with fillings like Nutella or cookie butter, and the price includes unlimited toppings, such as fresh strawberries, sprinkles, chocolate chips, and cookie crumbles.

     

    In addition to its standard “signature” cone (pictured above), the DoughCone sells sundaes in two sizes and a decadent banana split. Prices start at $6.99 for a sundae, $8.99 for the signature cone, and $9.99 for a banana split.

     

    Those prices may put the treats in splurge territory for some, but Oberoi notes that he gives his customers a good value. The DoughCone’s ice cream uses high-quality ingredients, including Madagascar vanilla and whole milk, and the various dishes come with unlimited toppings.

     

    Being in a permanent location will allow DoughCone to expand its lineup a bit. Over the course of the pop-up, Oberoi says he’ll introduce a brownie cone — made with Ghiradelli chocolate — as well as a doughnut waffle dipper: essentially, waffle dough on a stick that patrons will dip into ice cream.

     

    Even though it’s only been a couple of days, Oberoi says enough patrons are already interested in his product that he’s had to add staff at the stand.

     

    “People are really curious about our product,” he says. “They’re learning more about what our mission is. Something simple like ice cream can be elevated, and it doesn’t have to cost an arm and a leg. It’s fresh strawberries, Nutella, a fresh doughnut cone.”

     

    -----
     Hours: Monday - Friday 11:30 am - 3 pm

    Each DoughCone comes with unlimited toppings.

    DoughCone signature cones
      
    Photo by @MrHalawa
    Each DoughCone comes with unlimited toppings.
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    FM Kitchen closes

    Inner loop pickleball bar expands into neighboring burger joint

    Eric Sandler
    Jul 17, 2025 | 6:00 am
    PKL Social exterior
    Photo by Becca Wright
    PKL Social has expanded into FM Kitchen & Bar.

    One of the inner loop’s most popular pickleball destinations is getting a makeover. PKL Social is expanding its footprint by claiming the space formerly occupied by FM Kitchen & Bar.

    Since both PKL Social and FM Kitchen share ownership and management, the name change unites the property under one brand. It focuses on PKL Social’s success in its first year-plus of operations and sheds the FM Kitchen brand that’s been serving up burgers, comfort food, craft beer, and cocktails since 2017. Although the change won’t officially take place until July 26, the building’s exterior is already sporting a fresh coat of paint with PKL Social’s branding.

    “It’s a direct response to the demand for more,” operating partner Jason Mok said in a statement. “We’ve conceptualized everything people have loved about FM Kitchen & Bar and PKL Social by creating a single concept and venue that brings it all together in an exciting, more seamless way.”

    Open since March 2024, PKL Social has four pickleball courts, big screen TVs for watching sports, and two, 140-inch LED video walls for big games and other events. The rebranding brings upgrades in the form of Full Swing golf simulators that will allow people to play golf and other games for an hourly rental fee.

    Some things will remain the same. The new PKL Social will still serve many of FM Kitchen’s most popular dishes, including its signature cheeseburger, smash burger, and weekend brunch items. Additions include on-trend items such as a chopped chicken Caesar wrap and a Buffalo chicken wrap, a fried shrimp basket, and a California-style burrito.

    Beverage options include cocktails, craft beer, and wine. Non-alcoholic options include beer, cocktails, oat milk lattes sourced from Tenfold Coffee, and a frozen strawberry lemonade.

    In terms of the venue’s layout, the patio bar and restaurant area that had been home to FM Kitchen will remain family-friendly. The court area around PKL Social’s original footprint will remain adults-only.

    “PKL Social is becoming so much more than a pickleball destination. It’s a sports bar and event-centric destination with high energy and excellent food,” Mok added. “With our new upgrades, we can offer customers everything from corporate events and happy hours to social events such as our game day and reality TV watch parties, popular bingo nights, and cold plunge socials. We are excited to expand these options even further to be a true social destination for all.”

    PKL Social will celebrate its expansion on July 26 with drink specials, raffle prizes, giveaways, a DJ, sips from brands including LALO Tequila, Athletic Brewing Co., Beam Suntory, and more.

    PKL Social exterior
      

    Photo by Becca Wright

    PKL Social has expanded into FM Kitchen & Bar.

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