Snooze Expands Again

Wildly popular brunch restaurant makes Katy its fourth local outpost

Wildly popular brunch restaurant makes Katy its fourth local outpost

Snooze Montrose pancakes benedicts
Benedicts, pancakes, and booze are coming to LaCenterra. Photo by Eric Sandler

Snooze, an A.M. Eatery is expanding again. The Denver-based restaurant announced Monday that it will bring its daily pancake specials, Benedict samplers, and lengthy waits to Katy's La Centerra development by the end of the year.

"We fell in love with the Houston area and we think Katy exemplifies the very best of what Houston has to offer," said Snooze CEO David Birzon in a statement. "Snooze's company mission is to be an integral part of the communities in which we are located and we believe that Katy is an incredible community."

La Centerra has become a popular destination for Houston restaurants looking to appeal to the burgeoning suburb. Both Bernie's Burger Bus and neighborhood restaurant Dish Society have locations there.

"We are thrilled to welcome Snooze to LaCenterra," said LaCentera director of marketing and public relations Lindsay Kaye. "Its unique dining concept, coupled with its commitment to supporting local causes and communities, makes for an exciting addition.”

The Katy location will be Snooze's fourth outpost in Houston. The city's first location opened in Montrose last summer and quickly drew big crowds and raves for its creative take on classic American brunch dishes and well-executed, affordable cocktails. Since then, Snooze has announced it will open two locations this summer: one in The Heights as part of Radom Capital's Lowell Street Market mixed-use complex and another in Town and Country Village, which is located next to CityCentre in West Houston.