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    Peli Peli on TV

    Reality TV win hasn't translated into dollars for Houston restaurant — yet

    Eric Sandler
    Jan 28, 2016 | 2:00 pm
    Peli Peli Kitchen
    Peli Peli partners chef Paul Friedman, Michael Tran and Thomas Nguyen appeared on Restaurant Startup Wednesday night.
    Peli Peli Kitchen/Facebook

    Upscale South African restaurant Peli Peli had a moment of reality show triumph Wednesday night when partners Thomas Nguyen, Mike Tran and chef Paul Friedman accepted a $1.25 million investment from celebrated restaurateur Elizabeth Blau during an episode of the CNBC series Restaurant Startup. The show featured the partners attempt to secure backing for their new fast casual concept Peli Peli Kitchen.

    Blau's investment, the largest in the show's two season history, came after the Peli Peli team overcame various challenges posed by both Blau and Dallas chef Tim Love. During the broadcast, the competitors in the Shark Tank-style show had first bested a proposal from Dallas restaurant Full Circle to create a fast casual slider restaurant, then overcome Blau and Love's concerns that average diners wouldn't understand South African food.

    As with all reality shows, the partners faced plenty of drama when tasked with creating a one day only pop-up restaurant on a $7,500 budget. Those issues ranged from concerns that Nguyen's menu description for prawns as "the pimp of shrimp" would be too confusing to a crisis with food taking too long to emerge from the kitchen while Friedman was visiting with diners instead of working the line. Ultimately, 95-percent of the 120 diners who visited the pop-up said they would return for another visit.

    But the "happily ever after" ending wasn't meant to be. Text during the final credits revealed that Blau and Peli Peli hadn't been able to come to terms. Speaking to the 100 people or so who attended a watch party Wednesday night, Nguyen explained that Blau had concerns about the amount of debt the restaurant had taken on to open its second location in The Galleria.

    "She said, 'clean up your stuff,' and that's what we've been doing," Nguyen said. "We need to clean up a lot of our mess before we accept outside investors."

    The timing of the episode proved to be the biggest hurdle. When the filming took place in April 2015, the new location had just opened and wasn't producing revenue. Now that it's earning at the same rate as the original location in Vintage Park (revenue of approximately $6 million per year, making $1 million in profit), the business has been able to pay down its debt.

    Nguyen tells CultureMap that the restaurant is still in contact with Blau, and he's optimistic they can get a deal done either with her company or another investment group.

    With or without Blau's backing, Peli Peli Kitchen is slated to open this summer in Spring Branch. How quickly it grows will depend on whether the business can continue to generate revenue. That's just reality.

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    truffle masters recap

    Street corn shines at Houston's truffle-powered chef competition

    Eric Sandler
    Mar 12, 2026 | 5:32 pm
    Truffle Masters 2026
    Photo by Daniel Ortiz
    Marcus Benedict, Daniella Johner, and chef Luis Roger of MAD and BCN.

    One of Houston’s top Mexican restaurants took the top prize at this year’s Truffle Masters competition. Victoria Elizondo, chef-owner of Cochinita & Co., bested 24 other Houston chefs with Elotitos, corn brushed with chiltepin aioli, dusted with seven chile spice, and finished with shaved truffles and Parmesan.

    “The team killed it last night,” Elizondo wrote on Instagram. “We won 1st place at @thetrufflemasters all while having fun and cooking with love! Food doesn’t need to be fancy, it just needs to be made with corazón!”

    The attention couldn’t have come at a better time. As CultureMap reported last month, Cochinita & Co. is currently in the process of opening a second location in Lindale Park. Customers can invest in the project via the NuMarket platform in exchange for credits at the restaurant.

    Second prize went to Camaraderie in the Heights for its black sesame and black truffle gelato, while Cocody, a French restaurant in River Oaks, took third place for its truffle-shaped Lollys Persillade Escargot Cromesquis, essentially an escargot lollypop with with black truffle and quail egg in the middle.

    Montrose sushi restaurant Soto won People’s Choice with its Engawa fin muscle with truffle balsamic unagi sauce, kizami, and chocolate black truffle masago arare. Aniket Bhingare, a bartender at Michelin-starred restaurant Musaafer, won the cocktail competition with his Pour Me a Slice, made with truffle and herb-infused and a clarified mix of roma tomatoes, fresh basil, oregano, basil, and truffle oil.

    Other standout dishes included a Yukon Gold potato with truffle brown butter from Michelin-recognized sushi restaurant Hidden Omakase, truffle s’mores from Israeli-inspired steakhouse Doris Metropolitan, beef tartare and truffle ice cream from fine dining sushi restaurant Katami, and Credence’s truffle duck sausage with plums and truffles. Maximo, a Mexican restaurant in West U., maximized (sorry) its truffle usage with a Cachetada de Barbacoa Taco, made with nixtamalized truffle tortilla, truffle-braised barbacoa, and sottocenere al tartufo cheese with black garlic-habanero salsa

    More than 350 attended the sold-out affair, which took place at the Astorian events space in Sawyer Yards. The judging panel include both media members (such as this author) and hospitality pros. A portion of proceeds will be donated to the KNOWAutism Foundation.

    Truffle Masters 2026

    Photo by Daniel Ortiz

    Marcus Benedict, Daniella Johner, and chef Luis Roger of MAD and BCN.

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