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    CultureMap Exclusive

    Foodie shakeup: Houston restaurant group lays off employees, but expansion plans are full speed ahead

    Eric Sandler
    Jan 28, 2014 | 4:07 pm

    Lasco Enterprises launches Houston's second Max's Wine Dive this week, but CultureMap has learned that some employees won't be part of the celebration with the company that also operates four Tasting Room locations in the Houston area.

    Lasco has recently undergone a significant round of layoffs that includes president Rick Van Pelt, whose name has disappeared from the Lasco website. Chairman and founder Jerry Lasco will assume Van Pelt's role. Other changes include the departure of the general manager of The Tasting Room's Kingwood location and a shakeup in the marketing department, a source tells CultureMap.

    Chief brand officer Jonathan Horowitz tells CultureMap via email that fewer than 10 positions in the corporate office were eliminated. "We analyzed which positions were most in line with our growth plans and adjusted accordingly. In fact, we actually added a couple new positions to assist with that growth," he writes.

    "We analyzed which positions were most in line with our growth plans and adjusted accordingly."

    Horowitz also says plans are proceeding to expand Max's beyond Texas. "Atlanta is under construction. Demo of the Chicago space is complete and construction will start in February pending permitting. Both of those should open in April. The Denver lease is signed and we’re planning on a July opening there. We have LOIs (letters of intent) out in a number of other cities around the country, including some in other Texas cities. We hope to open at least a couple more locations this year."

    The company will also open Flow Juice Bar next to the Montrose location of Max's next month.

    Despite both the layoffs and the fuss over the wintery weather, Max's new location in Montrose will open to the public Tuesday night as planned.

    Jerry Lasco will assume the role of president of Lasco Enterprises in the wake of layoffs at the company.

    Jerry Lasco of The Tasting Room at bar
    Photo courtesy of Lasco Enterprises
    Jerry Lasco will assume the role of president of Lasco Enterprises in the wake of layoffs at the company.
    unspecified
    news/restaurants-bars

    Jonathan's new job

    Houston hospitality veteran picked to lead beloved Junior League tea room

    Eric Sandler
    Oct 7, 2026 | 4:00 pm
    Jonathan Horowitz Junior League
    Courtesy of the Junior League of Houston
    Jonathan Horowitz is the new general manager of the Tea Room at the Junior League.

    A Houston hospitality veteran has found a new home at one of the city’s most iconic dining rooms. Jonathan Horowitz is the new general manager of the Tea Room at the Junior League of Houston.

    Over the course of his two decade career, Horowitz has held many roles, including being an equity partner in LASCO Enterprises, which operated The Tasting Room and Max’s Wine Dive; spending five years at the CEO of Legacy Restaurants, the company behind The Original Ninfa’s and Antone’s Famous Po’ Boys; serving as the president of the Houston Hospitality Alliance, an organization that fostered relationships across all aspects of Houston's hospitality communities; and operating Convive Hospitality, a consulting firm that helped open several establishments around town.

    Most recently, Horowitz has been working in commercial real estate. His responsibilities have included both pleasant aspects such as helping operators find an ideal location to expand their businesses and more negative aspects like helping others sell or close a struggling operation. The highs and lows had him looking for a new opportunity right when the Junior League needed a new general manager.

    “I had made contact with a national recruiting firm after their current GM left the job after 41 years,” Horowitz tells CultureMap. “I looked at it from a current life situation and what I wanted to do going forward — the opportunity to get back into operations is very exciting and something I’m familiar with.”

    "Jonathan Horowitz stood out from a strong candidate pool for his extensive experience in hospitality, business development, law and leadership, alongside his deep Houston culinary ties and alignment with our mission," the Junior League Tea Room General Manager Search Committee said in a statement. "He respects our traditions while bringing the collaborative leadership needed to enhance staff partnerships and advance our premier food and beverage operations in our newly renovated building. As we enter our next century of service, we are thrilled to welcome Jonathan as the new general manager."

    Although he’s only a couple of days into the job, Horowitz already has some ideas how to enhance the Tea Room, which underwent extensive renovations a couple of years ago. Of course, fan favorite dishes such as the taco salad, crepes, and pecan ball aren’t going anywhere, but Horowitz has already heard from members who want more vegetarian options. He’s also gauging interest in themed game nights such as mahjong or bingo.

    Behind the scenes, Horowitz is planning on some technological upgrades that will allow the operation to run more smoothly. Knowing his predecessor held the job for more than 40 years has Horowitz feeling optimistic that he’s found a long-term home.

    “We’re on day three and you never know what the future hold, but I certainly look at it that way. That’s how I’m approaching it. I ain’t no spring chicken,” he says with a laugh.

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