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    homebuyer power play

    Houston declared one of the top 3 buyer's markets in U.S. right now

    Amber Heckler
    Sep 21, 2026 | 9:00 am
    Downtown Houston

    Houston's housing market has been saturated with sellers.

    Photo by Christopher Politano on Unsplash

    The tide has turned for the Houston housing market, and buyers now have more power than ever to negotiate on their forever home, a new real estate report has confirmed.

    Houston has now become one of the top 10 strongest buyer's markets in the nation with sellers outnumbering buyers by about 131 percent, Redfin's newest market trends report found.

    Nationally, sellers outnumbered buyers by 58 percent in August 2026, which Redfin says is the largest gap on record. Out of the 49 most populous metros in the U.S., only five are considered seller's markets, and eight are considered "balanced" markets where the number of buyers and sellers are nearly equal.

    That leaves the remaining 36 most populated U.S. metros as buyer's markets, which includes the biggest cities in the Lone Star State. In fact, four Texas cities rank among the 10 strongest buyer's markets in the country right now: Houston (No. 3), San Antonio (No. 6), Austin (No. 7), and Dallas (No. 8).

    There were 46,759 sellers on the market in Houston last month, more than double the amount of buyers (20,250). The market's tilt in favor of house hunters allows more legroom to be picky with the increased supply of available housing, while falling demand indicates less competition with other buyers.

    "In most markets, buyers should negotiate on price and ask for concessions like repairs or help with closing costs," said Redfin senior economist Asad Khan. "Buyers shouldn’t assume every seller will budge, especially on a desirable home that’s already priced well, but they don’t need to rush into a deal that doesn’t feel right."

    For sellers that want to stand out in a saturated market, Redfin suggests they should price their homes competitively and be prepared to negotiate.

    A separate Redfin report found mid-September is the best time for Houstonians to buy a home, but other experts say hesitant shoppers have until early October to take the plunge.

    Regardless of the timeline, the report warns that the recent surge of available housing is only beneficial for homebuyers that can afford it.

    "High housing costs and widespread economic uncertainty have caused many would-be buyers to back off in recent years, creating the imbalance of buyers and sellers we see today," the report said.

    The median price of a Houston home came out to $331,821 in August, though 77 percent of all home sales in the city sold for below their original asking price.

    The top 10 strongest buyer's markets in the U.S. are:

    • No. 1 – Nashville, Tennessee
    • No. 2 – Miami, Florida
    • No. 3 – Houston, Texas
    • No. 4 – Orlando, Florida
    • No. 5 – Las Vegas, Nevada
    • No. 6 – San Antonio, Texas
    • No. 7 – Austin, Texas
    • No. 8 – Dallas, Texas
    • No. 9 – Atlanta, Georgia
    • No. 10 – Phoenix, Arizona
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    in demand

    Houston leads the U.S. with the biggest surge in millionaire renters

    Amber Heckler
    Oct 16, 2026 | 2:30 pm
    Houston skyline downtown at night
    IdeasLaboratory.com
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    The number of millionaire renters and homeowners in the U.S. has surged over the last five years, and Houston has soared ahead of the rest of the country with the largest growth rate among these affluent renter households.

    Houston leads the nation with the No. 1 increase in millionaire renters from 2020 to 2024, a new RentCafe study found. The number of these wealthy households increased from 18 to 232 over the last five years, representing an impressive 1,189 percent growth rate.

    "The pandemic accelerated the shift as remote work pushed the wealthy to relocate to lower-tax metros like Houston, where millionaire renters grew 13-fold, versus 3.9-fold for owners," the report said. "Granted, 232 households is still a tiny fraction of the Houston metro’s roughly 2.7 million households, but the growth rate far outpaces any other major metro."

    Nationwide, the number of millionaire renter households grew 229 percent from 2020 to 2024, far outpacing the 193 percent growth rate among millionaire homeowners.

    Dallas was the only other Texas metro to crack the top 10. The number of millionaire renter households in North Texas has more than quintupled, from just 30 in 2020 to 165 in 2024. That represents a renter growth rate of 450 percent, which — surprisingly — is only the 8th highest nationwide.

    But when it comes to the largest populations of millionaire renters, New York City and San Francisco still lead the way. New York claimed the No. 1 spot with nearly 7,300 millionaire renters living in the city in 2024. Houston ranked 12th on that list.

    Elsewhere in Texas, Austin and Dallas ranked as the 16th and 17th, respectively, for the largest population of millionaire renters. There were 206 millionaire renters living in Austin in 2024, and 165 in Dallas.

    This is who the typical millionaire renter is
    The report also revealed a surprising statistic about the typical millionaire renter in the U.S. — a lot of them are millennials working in "white-collar, high-earning fields."

    "Nearly half (49 percent) of millionaire renters are Millennials, and the number of affluent Millennial renter households surged 392 percent during the five-year period," the report said. "Gen X follows with 33 percent of millionaire Gen X households renting after increasing by 147 percent."

    The report continued, "Although Gen Z still represents a small share of millionaire renters (just 2 percent of the total), no generation has expanded faster: Gen Z millionaire renter households leaped from fewer than a dozen to more than 400 — a tiny cohort today, but one that was virtually nonexistent five years ago."

    The top three most common professions for millionaire renters are chief executives, software developers, and managers, the report additionally found. In Houston, the surge of wealthy newcomers are mostly executives, professional athletes, and entertainers.

    "These roles tend to generate steady, substantial income without necessarily tying workers to one location, making renting a practical fit, rather than a financial necessity," the report said.

    Hotspots for millionaire homeowners
    In RentCafe's separate list comparing the top 10 most popular U.S. metros for millionaire homeowners, Houston ranked 12th nationally with 4,374 millioniare homeowners living in the metro as of 2024. These wealthy Houstonians are most likely working as chief executives, physicians, managers, and lawyers and judges.

    Houston has already proven to be a hotspot for millennial homebuyers, and the latest RentCafe data says millennials make up 19 percent of all millionaire homeowners in the U.S. Gen Xers and Baby Boomers still maintain the largest shares of millionaire homeowners nationwide, at 45 and 33 percent, respectively.

    Dallas (No. 10) and Austin (No. 20) also appeared among the hottest metros for millionaire homeowners.

    Only one Texas city appeared among RentCafe's list of the 20 fastest-growing metros for millionaire homeowners: College Station ranked 13th nationwide with a growth rate of 1,329 percent. From 2020-2024, the number of millionaire homeowners residing in College Station grew from 14 to 200.

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