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    on target

    Houston developer breaks ground on $400 million, 165 acre Katy project

    Holly Beretto
    Jan 27, 2025 | 1:15 pm

    Those driving along the frontage road of Interstate 10 and the newly completed Texas Heritage Parkway in Katy might have noticed a big new project under construction. That’s because Houston-based commercial real estate firm NewQuest just began work on its $400 million, 165-acre, mixed-use shopping center in Waller County.

    The Texas Heritage Marketplace, when complete, will include 750,000 square feet of retail and restaurants, along with 550 apartments in two communities. NewQuest will develop all of those, plus nearly 300,000 square feet of medical office space and self-storage units. Target is set to anchor the development and will build a 149,000-square-foot store.

    NewQuest has invested nearly 10 years in bringing the project to fruition.

    "After all these years of work, we couldn't be happier to kick off Texas Heritage Marketplace with a great anchor like Target," says Austin Alvis, NewQuest's president and chief development officer. "We are presently working with a variety of leading retailers and restaurateurs to procure the best possible mix for the project. We look forward to announcing additional anchors and tenants soon."

    The developer waited for a decade, as growth in the area pushed westward. Now, the communities around Katy and the city itself are nationally ranked as one of the best places to live in Texas. With the completion of the 6.5-mile Texas Heritage Parkway and interest from prospective tenants, NewQuest hit go on the project. The new artery links the development to a five-mile trade area with a population of nearly 147,000 with an average annual income of more than $160,000, according to NewQuest.

    For residents along the corridor, the completed project will bring new shopping, business and entertainment options. The developer’s in-house architectural team designed a cohesive, walkable environment with ample greenspace, including a huge Heritage oak tree that has been relocated from the path of the recently-completed road. NewQuest says it's the largest tree ever moved in the Houston area.

    The project represents a collaboration with the City of Katy, Waller County, and Texas Heritage Parkway Association. There’s no date yet on when the development will be fully complete.

    Rendering of Texas Heritage Marketplace

    Photo courtesy of NewQuest

    The new Texas Heritage Marketplace will be located along Interstate 10 and the newly completed Texas Heritage Parkway in Katy.

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    homebuying news

    New study ranks Texas a top-20 housing market for buyers under 35

    Amber Heckler
    Aug 12, 2026 | 10:30 am
    Person holding house keys
    Photo by Jakub Żerdzicki on Unsplash
    In 2025, Texas had more mortgage applicants under 35 years old than any other state in the country.

    The Lone Star State is emerging as a top destination for young adult homebuyers, a new report has confirmed, with nearly 23 percent of all mortgage applications submitted by individuals under 35 years old.

    Texas ranked No. 18 in SmartAsset's new study, "Where Young Adults are House Hunting," making it one of the most sought-after U.S. states "where the next generation of homeowners may be gaining the strongest foothold."

    To determine where younger Americans are most actively pursuing homeownership, SmartAsset's analysts examined mortgage application data in all 50 states in 2025, and calculated the share of applications filed by buyers younger than 35 relative to all applicants.

    A total 259,737 Texas homebuyers under 35 submitted mortgage applications in the last year alone — making Texas the state with the highest number of young adult applications in the country.

    California and Florida, respectively, had the second- and third-highest numerical rate of young adult homebuyers with 170,434 and 159,429 applications in each state. But they still ranked at the bottom of the national list with the lowest percentage of young adult applications relative to all applicants in 2025 — at 14.7 and 14.8 percent.

    North Dakota leads the nation as the top state for young homeowners with over 28 percent of all mortgage applications in 2025 submitted by homebuyers under 35, making up 6,551 applications.

    SmartAsset also revealed something many homeowners might already know: younger Americans are more likely to pursue homeownership in states with lower housing costs.

    "In each of the four states with the highest share of mortgage applications from adults younger than 35, the typical home value is less than $300,000: North Dakota (No. 1), West Virginia (No. 2), Nebraska (No. 3) and Iowa (No. 4)," the report's author wrote.

    In Texas, the typical home is worth $302,187, which is the 18th highest in the U.S. Meanwhile, West Virginia and Mississippi are the only two states with home values under $200,000, the lowest nationwide.

    Recent studies have positioned Houston as a hotspot for millennial homeowners, but results aren't looking good among Gen Z and first-time homebuyers. As many Houstonians already know, affordability remains a major hurdle and the surrounding suburbs have a greater appeal for potential first-time buyers.

    High home prices aren't the only challenges keeping young Americans from becoming homeowners, the report said. Other challenges like high interest rates and limited supply are also plaguing would-be homebuyers.

    "According to a recent Pew Research Center survey, nearly 9 in 10 younger Americans say it is harder for them to buy a home than it was for their parents," the report said. "Nonetheless, younger buyers continue to aspire to homeownership, navigating an uneven landscape of affordability and opportunity."

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