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    no scarlet letters here

    New 17-story luxury high-rise stands tall in Tanglewood with posh amenities and a rooftop pool

    Eric Sandler
    Mar 5, 2024 | 5:26 pm

    Houston’s newest luxury high-rise has officially opened its doors. The Hawthorne celebrated its debut with a ribbon cutting on Friday, March 1.

    Located in Tanglewood at 5656 San Felipe, The Hawthorne is the first new condominium tower to open in the area in 40 years, according to press materials. First announced in 2019, the 17-story building contains 67 units that average approximately 2,700-square-feet of interior space.

    With prices starting at $1.4 million, The Hawthorne aims to draw empty nesters from nearby neighborhoods such as Tanglewood, Briargrove, and Memorial who are looking to maintain their proximity to prime shopping and dining destinations without all of the upkeep required for home ownership. Toward that end, the building offers a range of amenities, including 24-hour concierge, valet parking, and pet walking and grooming, all of which should prove tempting for anyone making the decision to downsize from a private home.

    Residents also have access to a number of common areas, starting with a fifth floor lounge that includes a catering kitchen, enough seating for entertaining, and gaming tables. An on-site fitness studio helps owners look their best when they’re taking advantage of the 67-foot, rooftop pool — complete with cabanas and expansive views. Two guest suites are available for short term rentals by visitors.

    A similar level of detail has been applied to the individual units. For example, each kitchen features an integrated Sub-Zero refrigerator and Thermidor appliances. Units are pre-wired for upgrades such as smart home technology and motorized shades. Owners even have the option of installing a pet potty.

    One small piece of trivia — the building’s name nods to Tanglewood’s history. Developer William Giddings Farrington named the area for Tanglewood Tales, a book by American literary titan Nathaniel Hawthorne that was a favorite of his daughter.

    So far, 60-percent of the building’s units have been sold before the first occupants move in later this month, generating more than $90 million in total sales. Pelican Builders, the Houston-based firm that developed the property in partnership with real estate investment firm EMBER, predicts the remaining 40-percent will soon find owners.

    “As construction wraps up on The Hawthorne, we are pleased with sales volume to date,” Pelican president Derek Darnell said in a statement. “With the ability to now see the actual quality and sophisticated product, we anticipate a strong reception by the market. Sales will now move very quickly, and available inventory should not last long.”

    Lauren Rottet of Houston-based design firm Rottet Studio applied her expertise in working with hotels to the building’s common areas. Kirksey Architecture designed the building, which was built by Ludlow & Associates.

    “This is a project that appeals to people who know Houston,” EMBER director of sales Kyle Mikulenka added. “It’s built by Houstonians for Houstonians.”

    Hawthorne high-rise pool deck

    Photo by TK Images

    The rooftop pool features resort-style cabanas.

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    millennial magnet

    Houston stars among 30 hottest U.S. metros for millennial homebuyers

    Amber Heckler
    Jul 20, 2026 | 1:30 pm
    Houston neighborhood
    Photo by Jose Losada on Unsplash
    Houston is a millennial magnet.

    Houston and its surrounding cities have already proved to be magnets for millennials, and now a new national housing report has established the city as one of the 15 hottest destinations for millennials, whose local homeownership rate has nearly doubled since 2018.

    The number of millennials who own their homes in Houston has grown from 227,365 to 418,698 households over the last five years (84.2 percent), according to a new housing analysis from RentCafe.

    The study compared homeowner growth rates versus renter growth rates of millennials — based on Pew Research Center's definition as individuals born between 1981 and 1996 — across 107 U.S. metro areas from 2018 to 2023.

    Houston ranked No. 29 in the overall list of U.S. metros that have seen the highest increase in millennial homeowners since 2018. About 49 percent of all Houston-area millennials own their homes, with the remaining 51 percent renting, the report found.

    Houston also ranked 22nd in the national list of cities with the biggest growth rates among millennial-age renters. The number of millennial renter households jumped from 397,410 to 439,371 in five years, a 10.6 percent hike.

    About 5.3 million millennials have become homeowners over the last five years nationwide, RentCafe's analysts said, which represents a massive 74 percent increase in millennial-owned households. The growth rate of renters was much lower in comparison.

    "At the same time, the number of millennial renters in the U.S. rose by a modest 5 percent, adding approximately 600,000 households," RentCafe said. "This brings the total number of millennial homeowner households to 12.4 million, close to the 12.6 million millennial renter households."

    While the rate of millennial homeowners is on the rise, the same can't be said for Gen Zers. Less than 15 percent of all Gen Z households in Houston own their homes, while the vast majority are renters, a separate RentCafe study found.

    Elsewhere across the state, Austin (No. 7) and San Antonio (No. 10) ranked among the top 10 U.S. cities with the biggest growth rates among millennial homeowners.

    The top 10 U.S. metros with the highest gains in millennial homeowners are:

    • No. 1 – North Port, Florida
    • No. 2 – Lakeland, Florida
    • No. 3 – Jacksonville, Florida
    • No. 4 – Stockton, California
    • No. 5 – Oxnard, California
    • No. 6 – Palm Bay, Florida
    • No. 7 – Austin, Texas
    • No. 8 – Tuscon, Arizona
    • No. 9 – Deltona, Florida
    • No. 10 – San Antonio, Texas
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