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    introducing the laura

    New apartment community flows into East River waterfront development

    Steven Devadanam
    Nov 12, 2021 | 9:45 am

    Houstonians in search of waterfront living in an urbane environment can look forward to an exciting new option. The Laura, a new community of apartment homes, will be among the first phases of development in East River, the sprawling, 150-acre, 60-block, multi-phase and mixed-use community along Buffalo Bayou.

    Houston-based real estate development firm Midway is spearheading the project. The Laura will boast five stories and 360 apartment homes, according to the company. Designed with Houston’s downtown skyline as an anchor, the residential community is located at the entry point of East River and is a westward extension of the Historic Fifth Ward and East End (Second Ward) neighborhoods.

    The Laura’s first units are slated for delivery in late 2023, per a press release.

    Why the name? Houston history buffs will appreciate the inspiration: “Laura” is an homage to the steamboat the Allen brothers sailed to prove Buffalo River’s navigability in 1837 — a move that cemented the future of the Port of Houston.

    Fittingly, the building’s design harks to the industrial beginnings of the district and the Laura, drawing inspiration from steamboat steel cylinders, valves, paddlewheels and spokes to the terrain of railroads, warehouses, glass mosaics, and the port’s shipping containers.

    Inside, The Laura’s amenity lounge, leasing, and lobby areas will feature a collage of materials, old and new. The “new reclaimed” interiors scheme honors the community’s history, while design will focus on an active lifestyle, whether it be socializing in the lobby, kayaking the bayou, or partaking in the local art scene.

    About that design: Architect Munoz + Albin Architecture and Planning, and architect of record, EDI International, designed the building’s unconventional layout to maximize views from apartment units, with numerous courtyards and dynamic spaces reminiscent of the industrial nature of the area, per a press release.

    Residents will enjoy a double-height lobby that acts as a social hub with a warehouse aesthetic, featuring five shipping containers arranged to create collaborative workspaces and a coffee bar.

    Amenities on the ground floor will include a fitness center, dog park, pool, grilling stations, outdoor yoga space, lawn for games and passive recreation, and cabanas. Outside, residents will find ground-floor retail, designed with an emphasis on attracting Fifth Ward and East End businesses and pop-up tenants.

    As CultureMap previously reported, East River’s first phase will include Broham Fine Soul Food & Groceries, Lick Honest Ice Creams, URBN Dental, and a new event venue and rooftop bar from the owners of The Astorian.

    Additionally, East River’s Phase One will offer up 250,000 square feet of office space nd an additional 110,000 square feet of retail at the ground floor of the office buildings, garage, and bayou pavilions that will merge restaurant, hospitality, retail, medical, and entertainment spaces.

    A draw for active types, East River’s hike and bike trails will be connected to the nearly 500 miles of bike lanes and trails in Houston.

    The Laura is East River's first residential community.

    The Laura Houston East River
    Rendering courtesy of Midway
    The Laura is East River's first residential community.
    urban-renewalyoung-professionalsopenings
    news/home-design
    news/real-estate

    HAUTE PROPERTIES

    Southern Living picks Texas Hill Country as location of 2026 Idea House

    Brandon Watson
    Feb 19, 2026 | 3:30 pm
    Southern Living Idea House Fredericksburg
    Rendering by Jon Messer.
    Southern Living Idea House will be open for tours beginning September 18.

    Whether Texas is part of the South may still be an open question, but Southern Living is settling the debate with a big investment. The Birmingham, Alabama-based lifestyle magazine will build its newest Idea House in the Hill Country town of Fredericksburg.

    For more than 35 years, Southern Living has drafted Southern builders, architects, and designers to build new homes that not only showcase the latest innovations in home design but are the epitomes of Southern style. This year, the magazine chose Fredericksburg's Friedën community, a 130-acre development featuring parks, nature trails, and lakes.

    "We're excited to call Fredericksburg home for the year and to celebrate the distinct character of the Texas Hill Country,” says editor-in-chief Sid Evans in a release. “Surrounded by rolling hills and wide-open views, this home reflects the region's natural beauty and the relaxed spirit of the Lone Star State."

    The design of the versatile home proves the modern farmhouse trend still has some legs. Southern Living’s designers update the look by ditching whitewashed everything for a more contemporary color palette that blends in with the Hill Country’s natural landscape. Floor-to-ceiling windows further “dissolve the boundaries” between the interior and the great outdoors.

    To bring their vision to life, Southern Living drafted a local team, including builder Kurk Homes, architect Andrew Bray of Mustard Architects, landscape designer Melissa Gerstle, and interior designers Jean Liu, Marcus Mohon, and Paloma Contreras. But real estate gawkers will have to wait to see most of the details. The house won’t be unveiled until September 18, when public tours open and the October issue hits stands.

    Southern Living, however, did tease a few details, saying the home is being built for “multi-generational” living with sustainable products and appliances, a motor court entry, and a private casita. No doubt, interior design buffs will also find inspiration in the decor's bold choices. Last year’s Idea House in Virginia mixed in everything from garden florals and African mudcloth to animal prints and kitchsy cottagecore art.

    The Idea House will be open to the public for tours from September 18 through December 20, 2026. Tickets will be available beginning in April, with a portion of the proceeds supporting area charities. After the open house, the home will be available for sale at an undisclosed price.

    homeshome designinterior designfredericksburghill countrysouthern living
    news/home-design
    news/real-estate
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