It's possible that the name of New England-based Dunkin' Donuts is a bit of a misnomer.
It wasn't until I spent a stint in New York that I learned that the chain is as popular for its coffee as for the sweet pastries in its name. In fact, the chain sells 1.5 billion cups of coffee every year, more than any other retailer, with a fairly large percentage of those cups being purchased by my former roommate.
Now Dunkin' Donuts has plans to open 40 new locations in the Houston area between 2013 and 2018. Franchise partners Daily Grind will develop eight locations in Southeast Houston, MM Donuts plans 11 stores in Northeast Houston and The Woodlands, Yes Partners will run five restaurants in West Houston and 521 Interests LTD is planning an additional 16 Dunkin Donuts in Houston over the next five years.
Dunkin' Donuts has plans to open 40 new locations in the Houston area between 2013 and 2018.
That still can't quite compete with the sheer volume of Starbucks locations, but it could be enough to convince people that grabbing coffee and breakfast in one fell swoop is easier than stopping at both Starbucks and Shipley — don't act like you've never done it. (Yes, I am aware that Starbucks sells food, and Shipley sells coffee, but when they are across the street from each other, why settle?)
Dunkin is not completely foreign to Houston — there are five locations currently in the metropolitan area, including one inside Hobby Airport — though other attempts to infiltrate the market have fallen flat. There are plenty of coffee options in town (many of which are local and vastly superior to Starbucks' brew), but on the donut side Southern chain Krispy Kreme hasn't been seen in town since 2006, and though its sudden departure was due to a fallout with a franchisee, there's been no sign of a donut challenger since.
Are you looking forward to seeing Dunkin' Donuts here?